Investment Perspective in Handicraft Sector in Jharkhand

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Investment Perspective in Handicraft Sector in
Jharkhand
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Jharkhand , the 28th state of the Indian Union
was brought into existence on November 15, 2000-
Land of Opportunities
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The State is rich in forest minerals
complementing its vibrant tribal culture Tribal
people can make valuable contributions to the
national societys knowledge of socio-economic
adaptations to fragile eco-systems
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Major challenges

• High incidence of rural poverty . 49 as per the
  national survey Highest in nation
• Health and education indicators are below the
  national average
• Child Malnutrition , Infant mortality rates are
  very high compare with national average

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Key Strategic Challenges for Inclusive and
Sustainable Growth

• Addressing institutional gaps (building new
  institutions as well as improving the performance
  of existing institutions)
• Improving access to infrastructure (such as
  irrigation, roads, power, telecommunication,
  storage facilities, schools and clinics)
• Expanding rural opportunities
• Source Addressing challenges of inclusive
  Development- world bank report

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CRAFTS SECTOR

• The country's total handicrafts exports stood at
  USD 2.3 billion in 2010-11. 
• 23 Million craftspeople are employed
• Craftspeople form the second largest employment
  sector in India, second only to agriculture
•  63 of exports turnover
•  9 items dominate exports of handicrafts
• These nine items include art metal ware, wood
  ware, hand-printed textiles, hand-knotted and
  embroidered textiles, leather goods, stoneware,
  carpets and floor coverings.

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Jharcraft Creating opportunity Changing lives

• 2006 Jharcraft was started as an n institution
  to create new opportunities to rural areas with
  an objectives to change the lives
• The main objective is to provide a marketing
  space for merchandise manufactured by the rural
  artisans NGOs

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Jharcraft

• Jharcraft provides support for Tasar silk,
  woodcrafts , Bamboo crafts , Dhokra art , Lac
  Bangles , Lather items , Cane products , Jute
  crafts , Terracotta products ect.
• Currently it supports more than 40000 artisans
• 26 Emporiums across the country
• Total turn over touched Rs 30 Crore in 2010-11

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Introduction to ESAF

• Originated in 1992
• Micro Finance Micro Enterprises Development are
  Major Operational Areas
• Reaches out to 4 Lakh members through 150 branch
  offices in India
• Loan outstanding to tune of 300 Crores
• Provides Marketing Business Development
  services to 25000 SHG groups
• Integrated approach towards creating
  self-reliance among the underprivileged
  marginalized people

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MAHALI COMMUNITY

• Mahali is a community of people among the santals
  live in santhal pargana area.
• They are totally dependant on bamboo for their
  livelihood, like basketry, mat making and other
  utility items.
• There are approximately 30000 to 50000 Mahalis
  are there in each districts of Santhal pargana
• Land less labors
• Traditionally they work as a family

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Training

• We train the artisan groups for better quality
  and improved market relevant products

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Village production Centre

• Trained artisans come into a group and work on
  the orders given by ESAF
• Village production centers introduced
• Packing , labeling and other final touches taken
  care at Business incubation centers in nearby
  towns

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Village Craft Production Centre at Nayapada
Village The beginning
8 Women are working in this village regularly
Under the leadership of an entrepreneur from
2008. They are earning around 2000 Rs/ month. Now
migration is stopped among them.
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Training Programs in villages
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ESAF Creating opportunities

• Signed MOU with Jharcraft 2011
• Trained more than 1000 artisans.
• Migration arrested in more than 20 villages
• Developed more than 150 designs of bamboo crafts
  
• Promoted Tribal paintings of sohrai art,
  jadopatia art ect

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The Impact

• The Income of Individual has increased from 20
  30 Rs earlier to 80 120 Rs a day which is
  almost 500 600 Increase
• They are getting regular orders
• Quality has improved substantially
• Migration is arrested
• Education is promoted

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Story of Lal Murmu

• Hails from Jamkanter village,
• Shikaripara block of Dumka district
• Earlier migrate to Bengal four times an year with
  family
• Earn 2000/ month along with wife
• In traditional bamboo work earns around 1500/
  month both husband and wife
• Started to work with ESAF one year back after
  getting training
• Now earning approximately 4000 /month together
  if regularly working
• Never migrated
• Sending daughter to school
• Now leading a production group in his village

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• Got 2500 as incentive in December
• Bought a goat and other household things

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SUBASH HANSDA
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New InitiativesTRIBAL ART RANGE

• Revived Two major local Tribal art forms
• ( Jadopatia Sohrai)through transferring them to
  various functional products

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Bamboo Wood Products
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Bamboo Leather Products

• Bamboo craft was mixed with the famous
  Santiniketan Leather art, a handcrafted leather
  work which is a heritage of the Tagorean
  institute, Santiniketan located barely 130 Kms
  from Dumka

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BambooFurniture Making - Training

• 35 Artisans are trained
• Production work started
• Government sanctioned to build a CFC at a cost of
  17 Lakhs Rs at Barheit, Sahibgunj District

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Furniture Products
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Future vision of Jharcraft

• Organize 100000 self help groups
• Opening new chain outlets within the country and
  abroad
• Turn Jharcraft into Rs 1000/- crore company by
  2017
• Set up a exclusive sate of art head quarter at
  Ranchi
• Make Artisans and Wavers a sake holder of the
  company

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Roy K Alex Director , Programms ESAF THANK
YOU