Inoslav Be

1
Inoslav Bešker Nenad PrelogNew Media Academy
(or) 21st Century Knot

• Information Technology and Journalism
• Dubrovnik, May 23, 2006

2
How to face the challenges of the new millennium?
3
Challenges and limits

• Human knowledge doubles every seven years
• Approximately half century passes from the
  beginning of high school education to the end of
  career for a journalist or media manager
• What can we predict? For instance, in 1954

4
(No Transcript)
5
What should we offer to the students for the
media industry in 21st century when

• Technology explodes
• Markets evolve
• Trends change
• Media are in (con)fusion
• ? ? ? ? ? ? ?

6
Journalist and Media Manager Formation Guidelines

• Council of Europe principles
• Bologna Process (45 signatory countries including
  those in the SE Europe)

7
Bologna Declaration 1999

• adopt a system of easily readable and comparable
  degrees
• adopt a system with two main cycles
  (undergraduate/graduate)
• establish a system of credits (such as ECTS)
• promote mobility by overcoming legal recognition
  and administrative obstacles
• promote European co-operation in quality
  assurance
• promote a European dimension in higher education

8
Prague amendments 2001

• inclusion of lifelong learning strategies
• involvement of higher education institutions and
  students as essential partners in the Process
• promotion of the attractiveness of the European
  Higher Education Area (EHEA)

9
Berlin amendments 2003

• quality assurance
• the adoption of a system of degree structures
  essentially based on two main cycles
• recognition of degrees
• additional Action Line entitled "Doctoral
  studies and promotion of young researchers"
  including specific mention of doctoral programmes
  as the third cycle in the Bologna Process.

10
Bergen amendments 2005

• Implementing the agreed standards and guidelines
  for quality assurance
• Implementing national frameworks of
  qualifications
• Awarding and recognising joint degrees
• Creating opportunities for flexible learning
  paths in higher education

11
Vienna Meeting on Higher Education in the SE
Europe 2006

• Growth and the creation of jobs is of the utmost
  urgency and action is required now if this is to
  be achieved.
• Priority has to be given to increasing investment
  in higher education and research now as a key
  long-term strategy for the region,
• in order to meet both the
• current and
• emerging needs of citizens.

12
COE 1994 Principle 1

• The maintenance and development of genuine
  democracy require the existence and strengthening
  of free, independent, pluralistic and responsible
  journalism. This requirement is reflected in the
  need for journalism to
• inform individuals on the activities of public
  powers as well as on the activities of the
  private sector, thus providing them with the
  possibility of forming opinions
• allow both individuals and groups to express
  opinions, thus contributing to keeping public and
  private powers, as well as society in general,
  informed of their opinions
• submit the exercise of the various types of
  powers to continuous and critical examination.

13
Repetitio est mater

• Growth and the creation of jobs is of the utmost
  urgency and action is required now if this is to
  be achieved.
• Creating opportunities for flexible learning
  paths in higher education
• Inclusion of lifelong learning strategies

14
Higher education has to be

• able to promote employability
• (The Sorbonne Declaration, May 25th, 1998)
• relevant to the European labour market
• (The Bologna Declaration, June 19th, 1999)
• even for employees in the media industry
• Journalists
• Media managers

15
Schools of journalism

• On journalism - or
• For journalism?

16
Education

• On journalism society
• Lectures
• Seminaries
• Thesis
• mostly theory

• For journalism in society
• Analysis on cases
• Exercises (40)
• Stage
• fifty-fifty

17
A way to illiteracy

• There are faculties in Balkans where a student is
  allowed to earn her/his B.Sc. in journalism
  writing in four years less than 162.000
  characters (27.000 words, 90 pages)
• i. e. less than a Harvard student of economy is
  obliged to produce sometimes in three subsequent
  weeks

18
(No Transcript)
19
Full immersion needed

• College isolation
• intensive learning and creativity often require
  withdrawal from everyday life
• Modular agenda
• it is better to have the best teacher for a short
  term instead of full time mediocre teacher
• Why? Because in SE Europe nowadays
• an average student begins a preparation 7 days
  before the exam
• he spends 5-6 years to achieve a B.Sc.

20
Evaluation

• Percentage of employed after
• 12 months
• 36 months

21
Media manager

• Media literacy
• Information and entertainment (infotainment)
• Economy
• Marketing (both analysis and promotion)
• Technology
• Innovation
• Languages

22
(No Transcript)
23
Journalist

• Journalism
• Society
• Media language(s)
• Media techniques
• Media organization
• Innovation
• Thematic specialisation

24
What Others are Doing?

• More than 500 schools are offering programs in
  journalism, (mass) communication, media,
  multimedia, publishing, public relations, event
  management, (studies, systems, technologies,
  etc.)
• Which topics/subjects are more frequent then
  others
• Grouping into seven fields

25
Some Sources

• American University, Washington D.C.
• Dublin City University
• University of California, Berkeley
• City University London
• Columbia University
• Stanford University
• CSU Fullerton
• Ryerson University
• Dundalk Institue of Technology
• Indiana University
• Dublin Institute of Technology
• Ohio University

• London School of Economics
• University of Helsinki
• University of Southern California
• Penn State College
• Rutgers University
• The George Washington University
• San José State University
• Fachbereich Kommunika-tionwissenschaft, Salzburg
• Ecole Supérieure de Journalisme de Lille
• Georg von Holtzbrinck-Schule für
  Wirtschaftsjournalisten, Düsseldorf
• c

26
I. Introduction to Journalism

• Communications
• Research Skills for Journalism
• Technical Skills for Journalism
• Introduction to the Moving Image
• Introduction to Journalism
• Introduction to Online Publishing
• Introduction to multimedia production
• Media Literacy
• Beginning Magazine Writing
• Beginning Visual Journalism

27
II. Fundamentals of Journalism (1)

• Fundamentals of TV
• Basic Photography
• Media Analysis
• Writing for Journalism
• Documentary Photography
• Reporting for Television
• Investigative Reporting
• The Craft of Reporting and Storytelling
• Narrative Writing
• News writing for TV and Radio
• Evidence Inference
• History/Principles of Journalism
• Theory of Communication
• Public Relations Writing
• Communications Technologies

28
II. Fundamentals of Journalism (2)

• Principles of Public Relations
• Communications Photography
• Opinion Writing
• Media Audience Behavior
• Theoretical Approach Media Culture
• Political Economy of Culture and Communication
• Critique of Everyday Culture
• Philosophy of Communication
• Foundations of Journalism and Mass Communication
• Principles of Creative Advertising
• Foundations for the Study of Entertainment,
  Communication and Society
• Depth reporting
• Fundamentals of Speaking and Listening
• Fundamentals of copy editing and layout
• Business and Professional Speaking

29
(No Transcript)
30
III. Media and Society (1)

• Legal Aspects of Communication
• Journalism Ethics
• How the news media shaped History
• Dissident Media Voices from the Underground
• Contemporary Media in a Global Society
• The media and Government
• Politics and the Media
• Censorship and the media
• Media, Culture Society
• Media Law
• Global Communication
• Cross Cultural Communication
• Law Ethics
• Journalism and Society
• Structure of Government
• Media Processes and Effects
• The Press and the Political Process
• Analysis of Political Campaigns
• Communication and Children

31
III. Media and Society (2)

• Democracy and the Communication of Consent
• Media Ethics and Responsibility
• Mass Communications In Modern Society
• Entertainment and Society
• Mass Media Ethics
• Media Democracy
• Communication and Public Interest
• Technology and Globalization
• The Human and Cognitive Challenges in an
  Information Society
• The Media as Social Institutions
• Shorthand Sociology of News
• Ethics and Standards in Journalism
• The real World of Journalism
• The Image of the Journalist in Popular Culture
• Community Journalism
• Globalization, Communication and Society
• The mass media and the public
• Communication and Human Values
• Intercultural Communication

32
(No Transcript)
33
IV. Techniques (1)

• Editorial Policies and Methods
• Advanced Reporting
• Feature Article Writing
• Advanced Editing
• In-Depth Reporting
• News Writing
• The Radio Newsroom
• Reporting the News
• Production for TV and Radio
• Presentation for TV and Radio
• Producing a Magazine
• Reporting, Writing, and Understanding the News
• Persuasive Communications
• Applied Writing Skills

34
IV. Techniques (2)

• Communication and Presentation of Statistical
  Data
• Reporting, Writing and Editing
• Public Relations Campaigns
• Advanced Journalism and Storytelling
• Print Advertising and Layout
• Copywriting
• Investigative Reporting
• Images and Image Management
• Evaluating Communication Needs
• Message Design for Public Relations and
  Organizational Communication
• Principles of Interviewing
• Public Speaking
• Argumentation
• Communication and Learning
• Nonverbal Communication
• Content Analysis
• Advertising Layout and Production

35
V. New Media (1)

• Writing for Converged Media
• Web Page Design
• Computer Assisted Reporting
• Media, Technology and Society
• Media Technology
• Authoring
• Imaging
• Multimedia Studies
• Web
• Multimedia Team Dynamics
• Dramatic Authoring for the Web
• E Society
• Interface Design
• Perspectives on the Information Society
• Scriptwriting
• Computer-Assisted Reporting
• Introduction to Multimedia Reporting
• Internet Journalism
• Media Technologies, People, and Society

36
V. New Media (2)

• Digital Media in Society
• Virtual People
• Computers and Interfaces Psychology and Design
• Psychological Processing of Media
• Digital Media in Society
• Multimedia Production
• Desktop Publishing
• Internet Advertising Promotional Communications
• Design Interactive Multimedia
• Distributive Multimedia
• Informational Graphics
• Gathering and editing content for online outlets
  of conventional media
• Translating various media formats into integrated
  multimedia
• Building and maintaining Web sites for
  conventional and online media
• Digital Storytelling

37
V. New Media (3)

• Serving as Webmaster in businesses and other
  organizations
• Managing online-based public relations and
  advertising
• Serving on computer-assisted reporting teams
• New Media, Communication and Peace in the Global
  Knowledge Society
• Social consequences of Internet Use
• Multimedia and Graphics in Online Publishing
• The Cultures of New Media
• The Arts and New Media
• Information Design for Web Journalists
• Information Retrieval Theory
• Information Indicators
• Digital Interactive And Direct Advertising
• Using Media Software And Hardware
• Information Gathering On The Internet
• Media Writing In the Information Age

38
(No Transcript)
39
VI. Management and Profession (1)

• Publishing as a Business
• Public Relations Management
• Advertising Creative Strategy and Execution
• Advertising and Brand Communication Management
• Event Planning and Management
• The Communications Industry
• Information Resources Brokerage
• Media Management
• The journalist as manager
• Advertising Media Planning and Buying
• Online Journalism Management
• Newsroom Management
• Crisis Management
• Strategic Corporate Communication
• Communication and the International Economy

40
VI. Management and Profession (2)

• Economics of Information
• Media and information industries
• Entrepreneurship in the information age
• An interdisciplinary approach to leadership
  theory and practice
• Administrative Communication
• Global News
• Knowledge Management in Organizations
• Issues and Image Management
• Daily Newspaper Advertising
• Integrated Strategic Communications
• Distribution of Recordings Media, Retail and
  Online Channels

41
VII. Special Topics

• Business and Economic Journalism
• Foreign Policy and the Press
• Crime and the Media
• Literature and Journalism
• Science Reporting
• International Relations World Politics and
  Economics
• Science Journalism
• The role of a foreign correspondent
• Freelancing
• Science, Medicine and Environment Writing
• Public Relations in Entertainment

42
(No Transcript)