????? (Innovation vs. Invention)

1
?????????????????????????----????
???? ???????

• ?????????????
• ? ? ?
• ? ?93.6.14 (?)
• ? ?18202000
• ? ????????(12?)

2
? ? ? ?

• ??
• ?????
• ????
• ????? (Innovation vs. Invention)
• ????? (??????????????)
• ???????
• ???????????????
• ?????????

3
? ? (1)

• ??????,??????,????????????????????????,???????
• ?????????????????????
• ????????????????,????????????,??????????????????
• ?????????????,???????????????

4
? ? (2)

• ??????????????????,???????????????????,???????????
  ????
• ????????????????????,?????????????????,???????????
  ?????????,???????,?????????
• 2001??,??????,??????????????,?????

5
? ? (3)

• ???????,?????????????,???????,?????????????????(Le
  w Platt)??,????????,?????,?????????
• ??????????????????,??,??????? (hard
  working),?????????? (smart working)?
• ????????
• ??? ? ?????????
• ???? ? ????????
• ?????? ? ??? (???)

6
? ? (4)

• ??????????
• ??????(INSEAD)??-?(W.C. Kim)???(R.
  Mauborgne)??100 ?????????
• ?14????????????,
• ?????????????????????38,?????61?
• ?????????????,?????????????????????????????,??????
  ?

7
?????(Core Competence)

• Prahalad Hamel (1990 Harvard Business Review)
  ?????????????????????
• ?????(an integration of skills)
• ??????????
• ???????? (not an asset)
• ????????...?,???????????? ?,???????????
• ??????? (customer value)
• ???????? (competitor differentiation)
• ?????????? (gateway to new markets)
• ?????????

8
??????????
??????K??

• ????????
• ????
• ?????
• ????
• ????
• ?????

9
?????
??????K??

• ??????????,?????
• ???????,?????????
• ??????????
• ????????????

10
???????????????
??????K??

• ??????????? (?????????)
• ????????????????????????????????
• ??????????????,???????
• ????????????? (??) ???,????????

11
??????? ??
??????K??

• ???????????
• ????????????
• ???????????
• ???????????
• ?????????
• ???????????
• ??????????
• ????????

12
?????????

• ??????? ???????
• ?????????
• ????? ???????
• ??????
• ??????????
• ????
• ????? ??????
• ???????

13
??????? ???????

• ?????????
• ???? ? ??????????,????????????????/?????? ?
  ??????
• ???????????? (KM system) ? ?????????????????

14
?????? (1)

• ???????
• ???????
• ???????
• ????????
• Dr. Percy Spencer discovered that the candy bar
  in his pocket had melted when he was testing
  magnetron (???).
• He placed some popcorn kernels near the tube and
  watched the popcorn sputtered, cracked and popped
  all over his lab.
• He put the magnetron tube near an egg next
  morning and watched as the egg began to tremor
  and quake rapid as the temperature rise within
  the egg causing tremendous internal pressure.

15
?????? (2)

• 1947, the first commercial microwave oven hit the
  market.
• standing 5 1/2 feet tall
• weighing over 750 pounds
• costing about 5000 each
• The magnetron tube had to be water-cooled, so
  plumbing installations were also required.

16
??????????

• ??? (pride)???????? (?????????)??????
• ??????????????????????
• ?????????????
• ???? (Award for innovation)
• ???????????????,???7, 401K ??
  (??????????6??????,?????????????,??????)

17
??????????? 3M

• ?? 3M????????????15 ?????????,??????????,????????
  ?
• CEO L. D. DcSimone??????????????????,????????????
  ???????????

18
??????????? ????

• ?????????,???????????(Thermo Electron)????????????
  ??,??????????
• ??????????????????????????????,????????????????,??
  ?????????????????????????????????
• ??????????????????,?????????????????????????
• ????????????????????????(G.N. Hatsopoulos)?????,??
  ?????????????,??????????

19
????? ??????

• ????,????
• ?????????
• DuPont CEO ??????

20
?????????

• ??????????????,??????????????????????????
• ????
• ???????
• ??????????????,
• ??????????????????,???????????????????,??????????,
  ???ltlt????gtgt????????????

21
????? (1)
??CHEERS ????

• ????Tom Peters (The Circle of Innovation)?????????
  ?
• ??????15???
• ?????????????????,????????????????
• ????????,????,?????????
• ?????,?????????????????,???????

22
????? (2)
??CHEERS ????

• ?????????????????????,?????????????
• ???????????,?????,????????????????,??????????,???
  ??
• ?????????????
• ????????????????????????????
• ?????????????????????
• ?????????

23
????? (3)
??CHEERS ????

• ????????????,?????????????,?????????????
• ?????????????????
• ?????????????????????????,???????????????????????
  
• ????,????????????
• ????????????????????????????
• ????????????????

24
???????
SIT

• ?????????
• ????????????????????
• ????5??????????? (???????,Systematic inventive
  thinking),?????????????

Jacob Goldenberg, David Mazursky, Roni Horowitz,
and Amnon Levav Harvard Business Review 2003,
25
??????? (2)
SIT

• ???????????????? Genrich Saulovich Altshuller
  ??????
• ???????,???????????
• ?15???????????,??????????????
• ???????????????,???????????,???????????
  ??????????????,??????????
• ???????????????????,??????????? ?????????????
  ??????????????

Genrich S Altshuller Father of TRIZ Grandfather
of SIT 15 October 1926 24 September 1998
26
??????? (3)
SIT

• ???????20??????,??????????????,???ARIZ,???????????
  ? (Algorithm for Inventive Problem Solving)
  ??????
• ????????????,?????????????????????????? (TRIZ,
  Theory for Inventive Problem Solving),?Altshuller?
  ?????,??????????????????????????????????

27
??????? (4)
SIT

• ????????????????????????????
• ???????????????,?????????????? (inside the box)
  ??????,???????????????

28
??????? (5)
SIT

• ??????
• ?? (Subtraction)
• ?? (Multiplication)
• ?? (division)
• ?? (unification)
• ???????? (attribute dependency change)
• ??????
• ???????

29
The Origin of New Ideas
SIT

• Sources for New Product Ideas
• New technologies
• Optical lenses would become more opaque with the
  intensity of external illumination.
• The needs of the market
• It is wiser to "use" the consumer after coming up
  with new ideas in order to assess their market
  potential.
• The product itself
• Products, it is sometimes easy to forget, are
  just the means to a consumer's end.

30
New Promise Development
SIT

• Putting new products on the market is one way of
  offering our would be customers new benefits or
  promises
• A new product is often a relatively expensive and
  time consuming way to do it.
• Systematic Inventive Thinking (SIT) focuses on
  generating new promises.
• Totally new products
• Novel concepts that expand the category
• New ideas stem from a fresh perspective on the
  same good old product
• Orbit came out a few years ago with their new
  line of chewing gum that lowers acidity in the
  mouth.
• The product itself was strongly reminiscent of
  the company's existing sugar free gum.
• Actually any sugarless gum has the desired
  and much
  publicized effect on your mouth.

31
?????? Swatch (1)
??????

• 1970????,?????????????????
• ???????????? ?1974??43 (??????) ??1983??15
  (??????) ???
• ???? (1970?),?? ??1,600?????,?????????1984?????63
  2??????????

32
?????? Swatch (2)
??????

• ?1976? ASUAG????????????,?????????????????????????
  ??,??????68 mm ????
• ??????? (1978?),?????????2.5 mm ?????
• ASUAG????,??????,???1979??????1.98 mm ????,????
  ?? (Delirium)?
• ?? (1979?) ?????????????? 0.98 mm ????????
• 1982?,???????????,??????????,???????,????????????
  ?????Swatch??? (???)?

33
?????? Swatch (3)
??????

• Swatch???
• ????????
• ???????
• ????91??? (??????? 150?) ??51??
• ????????????????????????????
• ?????????????,??????????
• ??-?????????
• ???????????-?????
• ?????,????????

34
?????? Swatch (4)
??????

• ???????????,?????????????????????,????????,??????
  ??
• ??? ??????????,??????????????????,Swatch????????
  ?,????????????,???????????,???????Swatch??????????
  ?????????????????????,????????????????

35
?????? Swatch (5)
??????

• ?????Swatch (Swiss watch)??????????????????????,?
  ???????????
• ??Swatch????????????????,??????????????????
  S'watch (Second watch) ?

36
?????? Swatch (6)
??????

• ????
• ?????????????,?????????
• ??????????????????????1??????????????????????
• ????????????????????????????????,??????????????
  ?????????????
• ?????????????,??????????????????????????Swatch,??
  ???????????,???????????

37
Cross Ion Pen
38
La New 4in1???????

• ??Step ????100???????,????????
• ??KM ??????????????,?????????
• ???Kcal ????????????????,?????????
• ??Clock ????????,???????????

39
La New 4in1???????

• ??????Pittards????????
• ????Pittards????,?????????????,???????????????????
  
• ????????PU?????????
• ??????PU,???????????,??????????????????????

40
BandAid (1)
Invented by Earle Dickson in 1921 Now the world
famous BAND-AID trademark
41
BandAid (2)

• Liquid Bandage
• Promotes fast healing on contact
• Stops minor bleeding reduces minor pain
  instantly
• The no sting formula dries quickly and forms a
  clear, flexible, breathable seal
• Keeps out water, dirt and germs to help prevent
  infection
• Creates an ideal environment for your body's
  natural healing process to begin

42
Harley Davidson V-Rod (1)

• One small step for America, one giant leap for
  The Motor Company.
• The first member of a new family of performance
  custom motorcycles.
• Cooperated with Porsche (Stuttgart).
• Have a water-cooled engine.
• Displacing 1130 cubic centimeters via its 100 x
  72 millimeter bore and stroke
• 115 horsepower at 8,250 rpm.

43
Harley Davidson V-Rod (2)
44
? ? ? ?
???? ??www.nchu.edu.tw/TIM
www.nchu.edu.tw/chem Email tjlu_at_dragon.nchu.edu.
tw ??[phone] ??[phone]
45
Characteristics of creative people (1)

• Great deal of physical energy yet are focused
  even appearing to be quiet or seemingly at rest.
• Smart and intelligent yet possess a quality of
  naïveté.
• A childlike playfulness about them yet (this can
  be disciplined) in many ways responsible yet
  somehow irresponsible.
• Imaginations are good at fantasy yet can also be
  rooted in sensory reality.
• Able to be both humble and proud at the same
  time.
• Possess both introversion and extroversion traits
  simultaneously, but in balance.

46
Characteristics of creative people (2)

• Somewhat Androgynous - they posses a broader
  range of sensitivity both hemispheres of the
  brain are utilized in concert whereas most men
  are usually left dominant and women right.
• Visionary in scope with quality, original
  response (not usually bizarre) yet also with a
  good grasp of conventional values.
• Passionate yet at the same time capable of
  detached objectivity.
• Greater sensitivity to the suffering and pain of
  others yet also capable of greater enjoyment.