UNION OF BREWERS IN BULGARIA (UBB)

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UNION OF BREWERS IN BULGARIA (UBB)
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• MEMBERS OF THE UNION OF BREWERS IN BULGARIA
• Regular Members
• "Bolyarka VT" PLC, "Zagorka" PLC, "Kamenitza"
  PLC, "Carlsberg Bulgaria" PLC, "Lomsko pivo"
  PLC.
• Associated Members
• "Malt" PLC, Bulmalt Ltd, "Prisoe" PLC, "Ice
  Technic" Ltd., "Begerov" GmbH - Germany, "Beril
  Zh" Ltd., "Bulhops" Ltd., "Diversystem" Ltd.,
  Ikar Bedzhev Co., APV Bulgaria Ltd,
  Chemko International" Ltd., Vamer Ltd.,
  "Sigroteh" Ltd., "Trimexservice PLC, Bomigan
  Company Ltd, KHS ZagoraPLC, "Rastal" GmbH
  Germany, Actual Industries" Ltd., Novoservice"
  Ltd., IK Zhanet 45 Ltd. , Microspectar Ltd.,
  Institute for Cryobiology and Food Technologies
  Sofia, University for Food Technologies
  Plovdiv. Mr. Petar Paunkov - an honorary member

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Economic impact because of beer

• Euro 161 million value added due to the
  production and sale of beer
• 2009 beer sales of UBB members 4 872 480 hl
• Beer Production and Sales of UBB members period
  2005 - 2009

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• 2009 Total investments of UBB members
• over 33 000 000
• Total employment because of beer 45 500 jobs
• 5 - direct effect (breweries)
• 21 - indirect effect (suppliers)
• 65 - hospitality industry
• 9 - retail sector

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• Government revenues 2008
• Euro 190 million
• VAT revenues 96 million euros
• The total excise revenues on beer 43 million
  euros
• Income-related revenues due to beer production
  and sales approximately 51 million euros
• Income tax - 11 million euros
• Social security contributions, paid by employees
  - 11 million euros
• Social security taxes and payroll taxes paid by
  employers 29 million euros.

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BEER AND SOCIETYUBB Self-regulation system for
responsible commercial communications
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BEER AND SOCIETYUBB Self-regulation system for
responsible commercial communications

• 2009 Copy advice 5 ads
• 2009 Post monitoring 15 ads
• Results due to SR applied procedures
• 4 commercial communications -modified

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Informative and educational campaign to celebrate
Bg beer excellence
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First beer saloon - degustation
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First beer saloon degustation Publications
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Second beer saloon - dark beer
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Second beer saloon - dark beer Publications
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Tour to breweries I
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Tour to breweries II
   
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Tour to breweries III
   
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Art contest