?????????(Strategic Management Model)

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??? ??????(Strategic Management Model)

• ????(Environment Scanning)
• ????(Strategic Formulation)
• ????(Implementation)
• ?????(Evaluation Control)

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• 1.????(External)
• ????(Social)
• ????,???????????,????????????????
• ????(Task)
• ??????????????????

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2.????(Internal)

• ????????????,??????????????????????
• ??????????????????????????????????????????,?????
  ???

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Social Task Environment
Task Environment
Economic Forces
Social Culture Forces
Share Holder
Suppliers
Internal Environment
Labor Unions
Government
Structure Culture Resources
Special Group
Competitor
Trade Association
Customer
Technological Forces
Political-legal Forces
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??????(Strategy Formulation)

• ????(Mission)
• ???? (Strategies)
• ??(Polices)

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1.????

• ??????,????????????
• ???????,????????????????
• Who we are and what we do
• ??-???????????????
• ??-?????????

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????(1)

• ????????????

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2.????(Strategies)

• ????
• ????
• ????????
• ????????
• ????

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• ????,????,????,????
• ??????,???
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• Objectives are the end results of planned
  activity. They state what is to be accomplished
  by when.
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3.??

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• The policy are interpreted and implemented
  through each divisions own objectives and
  strategies.

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??????(Implementation)

• ????????????????????????????????????
• Strategy implementation is the process by which
  management translates strategies and policies
  into action through the development of programs,
  budgets and procedures.

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1.??(Programs)

• ??????????????????????
• 2.??(Budgets)
• ???????????????????????
• 3.??(Procedures)
• ???????(??)???????

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???????(Evaluation Control)

• ?????????????????????????????,????????????

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?????????(Social Responsibility)

• ?????(Business and Society)
• ????(Responsibilities of Business)
• ????????(Unethical Illegal Behavior)

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1.?????

• ??
• ?????????
• ???????
• ????
• ??????
• ???????

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2.????-???????

• ????(The Economic Responsibility)
• ?????????????????????
• ????(The Legal Responsibility)
• ?????????????????
• ????(Ethical Responsibility)
• ???????????
• ????(Discretionary Responsibility)
• ?????????

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3.????????

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• ???????????
• ??????????????
• ?????????????????

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????-????(Ethics)

• ????(Cultural Differences)
• ????(Personal Differences)
• ???(Relativism)
• ????????(Promoting Ethical Behavior)

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1.????

• ????????????????????????????????????????????????
  ??

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2.?????

• ?????????????????????--????????????
• ???(Natural)
• ???(Conventional)
• ????(Principle)
• ?????(Individual Value)
• ???????????????????

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3.???

• ?????????????--?????
• ?????(Naive Relativism)
• ??????????????????????????
• ?????(Role Relativism)
• ???????????
• ???????(Social Group Relativism)
• ????????
• ?????(Cultural Relativism)
• ??????????

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4.????????

• ?????????????,??????????????
• ??????????????????????
• ???????,???????
• ?????????

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????(Code of Ethics)

• ?????????????????????
• ?????????????????????????????

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??????(Promoting Ethical Criticism)
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4.
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6.