Business Management English

1
Business Management English
Lesson 16 Introduction
to Exhibition
Business Management English
2
Introduction

• Conversations
• Reading
• Exercises

3
Method
Teaching
Discussion
Question
Self-studying
4
Background Situation

• ???????????
• ???????,???????????????????
• ??????????,???????????????????
• ??????????????????????????????
• ????5??,???????????????????

5
Background Situation

• 18??,??????????????,?????????????,?????,?????
  ???????????????1791??????????????????????????????,
  ????????,???????????,???????????????,????????,????
  ?????????????????

6
Background Situation

• ????????????????????,?????????????,??????????
  ???????????,????????????????????????????,??,????,?
  ????56?????

7
Background Situation

??????1851???????????
1849?6?30?,???????????????,????????
???????????????????????????????????????????,?????
????????7?????,?????????????????????????????????
????????????????
8
Background Situation

• ???????1933???????
• 1933?????????????????,??????????(The Travel and
  Transport Building)????(Hall of
  Science)?????(Company Groups)

9
Background Situation

• ???????1962?????????
• ?????????????????1962?4?21??10?21??????????
• ?????????

???
????1962??????
10
??????????

• 1999 ?????????
• 2006 ?????????
• 2010 ???????   

11

• 1999????????AI?????????????5?1?,??1999??????
  ??????????????????????????????,????????,????????
  ??????????????????,??184?,?1999?10?31????

12

•   ?????????????????,???????????2010???????????,?
  ???????????????????,????????????,??????????,??????
  ???,?????????,???????????,?????????? ? ?
  2010?5?1??10?31? ? ? ??????????,????????????????
  
• ??

13
Background Situation

• ??? ????????? ???????
  ??????? ??????? ????????
• ???? 1????????????????????,
• ?????????? 2??????????????????????
  
• ??? 3??????????????????????
• ??????????? ????????
  4????????????????

?????????
????
14
Background

• ???????
• ????????????????????????????????????????????
  ??????  

15
Background

• ??????? ??2010???????????????????????,?????????
  ???????????
•  

• ???????? ??2010?????????????????????,?????????
  ?,?????????????????
•  
•  
• ???????? ??2010?????????????????????,?????
  ?????,?????????????????
•  

16
Background

• ???? ???????,??????????????????????????????????
  ??????????????????????????????????????,???????????
  ????????????????????????????????????????,?????????
  ?????,????????????????????

17
(No Transcript)
18
Background ?????    
?????(19291968),????????,???????1964??????????1
968???????,???????????,????????

• ?????I have a dream

19

• I have a dream that one day even the state
  of Mississippi, a state sweltering with the heat
  of injustice, sweltering with the heat of
  oppression, will be transformed into an oasis of
  freedom and justice. I have a dream that my
  four children will one day live in a nation where
  they will not be judged by the color if their
  skin but by the content of their character.
• ??????,??????????????????????????,?????????
  ???????? ??????,?????????????????????,???????
  ????????????

20

• I have a dream that one day down in Alabama
  with its governor having his lips dripping with
  the words of interposition and nullification, one
  day right down in Alabama little black boys and
  black girls will be able to join hands with
  little white boys and white girls as sisters and
  brothers. I have a dream that one day every
  valley shall be exalted, every hill and mountain
  shall be made low, the rough places will be made
  plain, and the crooked places will be made
  straight, and the glory of the Lord shall be
  revealed, and all flesh shall see it together.

• ??????,?????????????????????????????????????
  ????????,??????????????????????
  ??????,????,????,?????,?????,???????,????????

21

• This is our hope. This is the faith that I go
  back to the South with. With this faith we will
  be able to hew out of the mountain of despair a
  stone of hope. With this faith we will be able to
  transform the jangling discords of our nation
  into a beautiful symphony of brotherhood. With
  this faith we will be able to work together, to
  pray together, to struggle together, to go to
  jail together, to stand up for freedom together,
  knowing that we will be free one day.

???????????????????????????,???????????????
????????,??????????????????,?????????????????????,
????????,????,????,????,??????,??????,????????????

22
Dialogue 1

• Tom Hi. Is there anything particular you are
• interested in? Can I answer any
  questions for
• you about our display?
• Jim Yes, could you tell me more about your
  services?
• Tom We represent the pharmaceutical company. We
• supply product to over twenty
  countries, and we
• are also involved deeply in medical
  research and
• development. Are you interested in any
• particular area of medical services?

??
23
Dialogue 1

• Jim I am looking for information about current
  drug
• therapies. Do you have any recent
  reports or
• information you can give me?
• Tom Certainly, we have a bi-monthly journal
  which
• details our current projects. If you
  leave your
• information on our mailing list, I can
  send you a
• free copy in the mail. May I have your
  card?
• Jim Oh, I've just run out of name cards. But I
  can
• write my information down for you. Do
  you have
• a business card you can give me?

24
Dialogue 1

• Tom Yes. Here is my card. Let me also give you
  a
• copy of our latest catalog. The
  catalog contains
• an extensive list of our current
  products and
• services, and also details many of our
  recent
• projects. If you have any questions in
  specific,
• I can help you answer them now, or I
  can have
• our office contact you later.
• Jim That would be fine. Thank you.

25
Dialogue 2

• Mr. White Nowadays Expo is the word on the lips
• of most people. What is the
  World Expo,
• then?
• Mr. Smith Well, the World Expo is a global, non-
• commercial exposition held in
  different
• countries in the world. It
  aims to promote
• the exchange of ideas and
  development of
• production the world over to
  improve the
• international relations.

26
Dialogue 2

• Mr. White Well, do you have any ideas about
  China
• with the World Expo?
• Mr. Smith Yes. Its a great honor for us to talk
  about
• the World Expo in China
  today. I know
• that the Chinese wine Mao Tai
  won its
• award in the Panama Expo in
  1915. Since
• then, the World Expo has
  become
• something curious that we look
  for in our
• life.
• Mr. White Besides, the World Expo is a key place
  to
• exchange a lot of new
  products, new
• techniques, new ideas and
  concepts.

27
Dialogue 2

• Mr. Smith It seems as if everything new started
  from
• the World Expo, such as plane
  models,
• radio and television,
  computers, and so on.
• It is similar to the Olympic
  Games in the
• field of economy, science and
  technology.
• Just think, the World Expo
  will be held in
• the city of Shanghai!
• Mr. White Thats right. What a tremendous joy!
• Visitors from all over the
  world gathered in
• the host country to boost its
  economy in
• many fields.

28
Dialogue 2

• Mr. Smith Then what would you do to help bring
• about this great event?
• Mr. White Actually in 2001, many middle school
• students in Shanghai were
  given such a
• test in writing a competition.
  And Im
• determined to learn English
  well and I will
• become a volunteer tourist
  guide to some
• foreign guests in China.

29
New words expressions

• exhibition .eksi'bi??n   n. ??,???
• participation p?.tisi'pei??n   n. ??,??
• decline di'klain   n. ??,??v. ??,??
• rejuvenation n. ??(??,??,??,??)
• ruin ruin 'ruin   n. (pl.)??,??v. ??,??vi.
  (?)??,??vt. ??,??
• intelligence in'telid??ns   n. ???,??n.
  ??,????,????
• resolve ri'z?lv   n. ??v. ??,??,??
• rehabilitation 'ri(h)??bili'tei??n   n. ??

30
New words expressions

• humanity hju()'mæniti n. ??,??????
• ozone '?uz?un, ?u'z-   n. ??
• desertification .dez?tifi'kei??n n.
  (??)???,???
• unsustainable .?ns?s'tein?bl   ?????,?????,
  ?????
• arrogant 'ær?g?nt   a. ???,???
• unification .junifi'kei??n   n. ??,??

31
New words expressions

• exalt ig'z?lt, eg-   v.(??)??,??
• crooked 'krukid a. ???,??,???
• jangling adj. ???
• discords 'disk?d   n. ???
• symphony 'simf?ni n. ???
• refinement ri'fainm?nt   n. ??,??,??

32
Text China Return to the World Exhibition

• The history of Chinas participation in
  the World Exhibition reflected the ups and downs
  of China from decline to rejuvenation.

??
33
Text China Return to the World Exhibition

• Since World War Two, people have become
  increasingly modest as they reviewed their
  existence, hoping to set up new beliefs on the
  ruins of war. They were calling for all races to
  share the power and intelligence of mankind to
  resolve the issues of existence. In the long
  course of rehabilitation and development,
  humanity needs to make a concerted effort to
  combat nature on all fronts.

??
34
Text China Return to the World Exhibition

• Confronting with such problems as the space
  hole in the ozone layer, the desertification of
  land, environmental pollution, unsustainable use
  of resources and weapons of mass destruction,
  ect., humanity must unite to remove the threats
  to human existence. While it started as an
  arrogant display of national wealth, the World
  Exhibition now looks to global unification, a
  common dream of all human beings.

??
35
Text China Return to the World Exhibition

• As early as in 1963, a black
  American leader, Martin Luther King Jr., express
  his visionary faith in his famous speech "I Have
  a Dream" " I have a dream that one day every
  valley shall be exalted, every hill and mountain
  shall be made low, the rough places will be made
  plain, and the crooked places will be made
  straight. With this faith we will be able to hew
  out of the mountain of despair a stone of hope.
  With this faith we will be able to transform the
  jangling discords of our nation into a beautiful
  symphony of brotherhood."

??
36
Text China Return to the World Exhibition

• This dream will eventually become true
  with the on-coming 2010 Expo in Shanghai. The
  second Shanghai Art Fair aims at promoting
  cultural exchange, regulating the art market and
  prospering artistic creation, with an effort to
  follow international practice featuring
  refinement and standardization. The Fair only
  lasts six days, but the beauty it displays will
  stay in peoples mind forever.

??
37
Keys to the exercise

• I Understanding the text and choosing the best
  answer.
• 1. How did China receive world-wide attention
  again according to the passage?
• a) China will be a host country for the 2010
  Expo in Shanghai.
• b) China held its first world exposition in
  Yunnan, in 1999.
• c) China attended the 1982 World Expo in America.
• d) China succeeded in returning to the world Expo
  after 1971.

a
38
Keys to the exercise

• 2. What does the history of China's participation
  in the World Expo imply?
• a) The rise and fall of a country.
• b) The ups and downs of a city.
• c) The war and peace in the world.
• d) The declination and prosperity of a nation.

d
39

Keys to the exercise

• 3. People became increasingly modest after World
  War II because .
• a) World War Two destroyed the world at large.
• b) people were faced with numerous problems in
  their life.
• c) concerted efforts were needed in combating
  nature.
• d) all factors above contributed to their way of
  thinking.

d
40
Keys to the exercise

• 4. What is not mentioned in man's fighting
  against nature on all fronts?
• a) The new space exploration.
  
• b) The shortage of power.
  
• c) The serious problem of air pollution.
• d) The threat of land shrinking.

a
41
Keys to the exercise

• 5. What is actually the essence of Dr. King's
  dream?
• a) All valleys should be railed and mountains
  lowered.
• b) All races should be treated on equal footing.
• c) All injustice should be transformed into
  fraternal love.
• d) All the black people should get freedom in
  reality.

b
42
II After reading the text, please decide whether
the statements are true or false.

• 1. The second Shanghai Art Fair aims at Better
  City, Better Life,
• regulating the art market and prospering
  artistic creation, with an
• effort to follow international practice
  featuring refinement and
• standardization.
• 2. As early as in 1936, a black American leader,
  Martin Luther King Jr.,
• express his visionary faith in his famous
  speech "I Have a Dream".
• 3. This dream will eventually become true with
  the 1999 Yunnan
• Garden Flower Show.
• 4. The history of Chinas participation in the
  World Exhibition reflected
• the ups and downs of China from decline to
  rejuvenation.
• 5. The second Shanghai Art Fair aims at promoting
  cultural exchange,
• regulating the art market and prospering
  artistic creation, with an
• effort to follow international practice
  featuring refinement and
• standardization. .

F
F
F
T
T
43
III Read the two passages and then try to put
them into Chinese.

• Passage 1
• Shanghai Northwest Logistics
  Development Zone
• The (2001) No. 42 document of Shanghai
  municipal government brings forward that the
  development of Northwest Logistics zone will make
  Taopu as the center and "Future Land" as the
  symbol. It will build land-exchange,
  land-transportation price index and offer many
  services, such as logistics technology inquiry,
  transportation, transaction and information. It
  will be the co-transportation logistics zone by
  developing transportation of road, railway and
  the container, and the concentrated effect of
  many land-exchanges.

??
44
III Read the two passages and then try to put
them into Chinese.

• Passage 2
• The man who opens a small pizza
  restaurant is in business, but is he an
  entrepreneur? He took a risk and did something,
  but did he shift resources or start the business?
  If the answer is yes, then he is considered an
  entrepreneur. Ray Kroc is an example of an
  entrepreneur because he founded and established
  McDonalds. His hamburgers were not a new idea,
  but he applied new techniques, resource
  allocations, and organizational methods in his
  venture.

??
45
IV Free talk

• 1. Say something about Martin Luther King Jr.
• 2. How did you feel when Shanghai succeeded in
  winning the competition as a host city?
• 3. Dont you agree that everything new started
  from the World Expo?
• 4. Can you compare the World Expo with Olympic
  Games?
• 5. Do you know any recent development of the 2010
  World Expo in Shanghai?

46
? Pair work
? Open Exercise

• You are supposed to make a dialogue about Expo
  and practice talking.

• Please find out the latest related information to
  the subject of Expo on the internet or reference
  materials.

47
Thats the end!
48
Translation
Back
49
Translation
Back

50
Translation
Back
51
Translation
Back

52
Translation
Back
53
Notes to the text
Back

• 1. 1.the ups and downs of China from decline to
  rejuvenation.
• ???????????????
• ups and downs ?????????
• ??comforts and hardships??
• (1)There were ups and downs in his career as a
  leader.
• ??????,???????
• (2)He has had his ups and downs in his life.
• ???????????????

FOR EXAMPLE
54
Notes to the text
Back

• 2. Confronting with such problems as ...
• ????... ...??

55
Notes to the text
Back

• 3.to share the power and intelligence of mankind
  tp resolve the issues of existence.
• ???????????????

56
Notes to the text
Back

• 4.This dream will eventually become true with
  the on-coming 2010 Expo in Shanghai.
• ??2010?????????,???????????
• It is true that the Shanghai World Expo in
  2010 will serve as a stage for civilized dialog,
  in addition to being an exhibition of the latest
  inventions and technology. It will enable people
  of all races to present themselves to the same
  place, seek understanding and cooperation on
  international basis. This is the very dream Dr.
  King had in his mind half a century ago.

57
Back

• ??????????
• ??(??(2001)42???)?????????????????,??????
• ???,?????????,???????,????????,???????????????????
  ?????????????????????,????????????,??????????????

58
Back

• ???????????????,??,??????????????????,??,????
  ?????????????????????,??????????????????????????,
  ??????????????????????,??????????????????????????

59
Dialogue 1
Back

• ????,?????????????????
• ?????????
• ????,?????????????????
• ??????????????,?20????
• ????,??????????????
• ???????????????????
• ???

60

• ?????????????????????
• ?????????????????
• ??????,??????????????
• ???????????????????
• ?????,?????????????
• ??????
• ???,?????????????????
• ????????????????

Back
61
Dialogue 1
Back

• ?????,???????????????
• ???????????????????
• ??,????????????????
• ?????????????,??????
• ???,???????????????
• ?????????????

62
Dialogue 2
Back

• ???? ??,?????????????
• ?,???????
• ??????????????????????
• ?????????????????
• ????????????

63
Dialogue 2
Back

• ???????????????????
• ??????????????????????
• ????????1915??????
• ????,??,?????????
• ??????????
• ???? ??,??????????????
• ??????????????

64
Dialogue 2
Back

• ??????????????????????
• ???????????,?????
• ????????????????
• ??,???????????
• ??????,???????!?????
• ???????,????????
• ??????

65
Dialogue 2
Back

• ??????????,??????
• ????2001?,????????????
• ??,??????,??????
• ??