Digital Ditch:

1

• Digital Ditch
• Creating political support for digital roads
• Jesper Sølund
• Head of Press and Documentation Department
• Danish Road Safety Council

2

• The ditch
• The road safety potential in digital roads is big
  
• Political knowledge about road safety potential
  is small
• From ditch to bridge
• How to create political support for digital Roads
  ?
• Results imply actions from the road safety
  organizations on
• opportunities and possibilities

3

• Conditions for political support
• Cost effective
• Must offer substantial influence
• Popular among voters
• Results at short term
• Represent a logical new solution
• Fulfill demands
• Focus in the media

4

• Cost effective
• The technology is getting cheaper

Price
1 cm highway
1 mb in a computer
Time
ATV
5

• 2. Must offer substantial influence
• Attraction
• Political intervention can form the future
• Clear political means

6

• 3. Popular among voters
• Road safety by offering support
• instead of
• Road safety by control and sanctions

7

• 4. Results at short term
• Concrete and tangible improvements for road users
  (ESP, BAS, GPS etc.)
• Effect is visible and quickly measured

8

• 5. Represent a logical new solution
• A well developed physical infrastructure is the
• backbone in all modern societies
• A digital infrastructure is a logical next step
  and a shift in
• paradigm from traditional technical road
  solutions to digital
• integrated solutions for driver, car and road

9

• 6. Fulfill demands
• The technological facilities in new vehicles
  offers
• services at many levels.
• It demands more developed digital roads to use
• many of the facilities

10

• 7. Focus in the media
• A continuing focus in the press on
• the road safety potential and other benefits
• and the need for political actions for digital
  roads
• generate political awareness

11

• Conclusion
• Many easy points to gain
• Few dangerous obstacles
• Lets go!!

12

• Where to go the goals for political support
• Goals for Danish Road Safety council
• Confirmation of a national action plan for use of
  digital technology to improve road safety
• Establishing a public development fund for
  demonstration projects
• Changed tax rules to benefit dissemination of
  approved safety technologies in vehicles
• Insurance price depending on installed safety
  devices
• Development and implementation of a national
  digital speed limit map
• Here and now dissemination of technologies
  already developed and documented effective.

13

• How to go the means for political support
• Danish approach
• Press strategy to bring focus on digital roads
• GPS possibilities, digital speed limit
  maps, e-call ect.
• Tax reduction policies safety devices
• Seminars and conferences for politicians ATV,
  ITS-Denmark, Nordic conference,
• On the agenda for the Danish Road safety
  Commission revision of national road safety
  action plan 2002-2012

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Thanks!