Philadelphia Newspapers, LLC

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Philadelphia Newspapers, LLC
Insert Verification Preparation September 2006
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Assessment of Inserting Operation

• Review Capacity and Capability of Inserting
  Operation
• Equipment
• Machine Controls and Software
• Practices and Procedures
• Reporting Capacity

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Assessment of Inserting Operation

• Equipment
• GMA SLS 1000s
• 3 SLS 1000 Sunday Machines with 23 insert head
  positions
• Average 60 70 preprint orders per week
• Average 17-20 million pieces per week
• 179 zones with average circulation of 2,300
  copies
• 7 SLS 1000 Daily Machines with 11-12 insert head
  positions

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Assessment of Inserting Operation

• Machine Controls Software
• Package Montoring System (PMS) last updated 1996
• Burt Packaging Manager

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Assessment of Inserting Operation

• Review Procedures
• Inserting integrity
• Package identification
• Delivery to field personnel
• Handling of replacement packages

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Assessment of Inserting Operation

• Communication and Information to Various Groups
• Advertising
• Circulation

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Initial Steps

• Capital Investment
• 2004 - Installed new inserting machine controls
  on Sunday machines (3 SLS 1000s)
• 2005 Installed new machine controls on daily
  machines (7 SLS 1000s)

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Preprint Zones - Current
The Inquirer Current Preprint Zoning Effective
August 2005
Day of Week Sunday Wed/Thur/Fri
Circulation 415,400 279,748
Avg Preprint Zone 2,321 1,563
HD Zones 179 179
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Preprint Zones Proposed
The Inquirer New Proposed Preprint
Zoning Effective October 2006
Day of Week Sunday Wed/Thur/Fri
HD Zones 208 208
Circulation 411,162 266,789
Avg Preprint Zone 1,977 1,283
Note 93 of our subscriber base is zip code
pure.
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Where We Started
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Benefits of New Machine Controls

• Download preprint information directly from Burt
  to Enternet
• Real time information for each inserter station
• Interface to ¾ wrap ink jet printers to identify
  bundle zone codes
• Automatic bundle size settings to stacker
• Provide detailed information to Advertising
• Archiving of information

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Current Map
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(No Transcript)
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Results

• Inserting Accuracy
• Machine Reports 98 miss accuracy, 99 double
  accuracy
• Internal Audits Range of 95 to 99 depending
  on weekly volume

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Next Steps

1. Increased system integration from inserting to
   delivery to customer
2. Improve process of replacement / shortages
   packages