Please fill out a name card. Write your name in LARGE letters in black magic marker

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Please fill out a name card. Write your name in
LARGE letters in black magic marker

• Well keep name cards in the folder for your
  section. Please turn them in after class. Thanks!

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MP3 / MD740Strategy Information SystemsSept.
8, 2004 Course IntroductionWhat is Strategy?

• John Gallaugher
• john.gallaugher_at_bc.edu
• www2.bc.edu/gallaugh

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Topics Covered

• The Hypercompetitive Landscape
• What is Strategy?
• Operational Effectiveness
• Strategic Positioning
• Resource-based Competitive Advantage
• Discussions Southwest, FreshDirect

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HyperCompetition
exploitation
Profits from a new product or service
launch
counter-attack
Time
Profits from a new product or service
Time
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Critical Concepts in Understanding Competitive
Advantage

• Operational Effectiveness performing the same
  tasks better than your rivals.
• Strategic Positioning performing different
  tasks than your rivals, or performing the same
  tasks in a different way.

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How Do We Know if Assets Yield Sustainable
Advantage?

• Rareness
• Is the asset in limited supply or difficult to
  acquire?
• Value
• Does the asset yield value to the firm/customers?
• Imperfectly Imitable
• Is the asset impossible to imitate?
• Non-Substitutable
• Is the asset without comparable substitutes?

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87 Decline in InternationalDS-3 Pricing over the
past two years
Source BandXChange
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