Best Practices of JCI Havis Amanda (Finland)

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Best Practices ofJCI Havis Amanda(Finland)
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About JCI Havis Amanda

• Founded in 2003
• Located in Helsinki, Capital of Finland
• 20 founding members
• Goal-based and value-based philosophy

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Communications and Publicity
Active contacts with Finnish media Strategy
for brand, marketing, PR and internal
communications Establishment of communication
channels magazine, e-mail newsletter, website
Interviews, press releases, and ready-made
articles for different media Weekly email
letter for internal communications
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Recruitment

• Strategy
• Publicity used as a strategic tool also to
  attract new members
• Focus on quality over quantity
• Trial membership period
• New trial members approved by board

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Training

• Professional skills training offerings
• Trainings open to members and non-members
• Train the Trainer support program
• Thorough training for new members

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Projects

• Projects serve to
• Develop community relationships, develop the
  chapter, grow the network of partners
• Activate members through the creation and
  implementation of projects
• Give each member the opportunity to learn new
  things and develop themselves at a personal level
• Attract new members

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Internationalism

• International activities
• Participation in Area Conferences
• Participation in World Congresses
• International networking
• Twinning

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Fundraising

• Strategy for fund development present from
  beginning
• Strong, professional brand helps attract partners
• 1 large money-making project conducted each year

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Conclusion

• Maintain an excellent social network
• Consistent branding in all activities
• Professional, varied, interesting and enriching
  activities for members
• Be flexible and be able to change according to
  need
• Active chapter participation in JCI events
  nationally and internationally