Green Oxygen Light Friendship

1
Green Oxygen Light Friendship
Caijing Golf International Series
2
A joyland for the elite, A chance to show your
energy, A meeting of friends, and A saloon for
business
The solid ground for trust The Start of
co-operation The bridge for
communication
3
? Competition of strength ? Competition results
friendship ? Competition rewards joy ? Grab the
chance and win the game!
? Personal charm of top financial and business
elites will conquer the match field ? Caijing
International Golf Series is the pioneer of
similar events
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Speciality with the tailor made events,
Celebrities can gather together to expore the
enjoyment in leisure and challenge,
Branding Excellent Golf series lead
to trendy life style.
Series Scheduled Golf events is a
leisure saloon for financial gurus.
Extension Continuous increased
events per years gives it higher
attention among the society.
5
Caijing International Golf Series is a routinized
sports event targeting on the successful
businessman and financial gurus. Its a meeting
point where people from financial, sports and
literary area shows their talents and wisdom.
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Organizer
China Golf Association
Undertaker
Beijing Jinzheng Ronglian Advertising Co. Ltd
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Members of Committee
Honored Director Mr. Rong Gaotang (Counselor,
China Golf Association) Mr. He
Zhenliang (Executive Commissioner, International
Olympic Committee) Mr. Wang Jun
(Board Chairman, China International Trust
Investment Corporation) Mr. Liu
Hongru (Former Chairman, China Securities
Regulatory Commission) Mr. Yu Zaiqing
(Vice Director general, China Gymnastic Bureau,
Commissioner of International Olympic
Committee) Director Mr. Hu Jianguo
(Director, small-ball Sports management Center of
State Sport General Administration) Vice
Director Mr. Li Gaochao (Assistant Director,
small-ball Sports management Center of State
Sport General Administration) Commissioner
Mr. Wang Jun (Vice Director, Forth department
of small-ball Sports management Center of
State Sport General Administration) Mr. Xu
Xiaolu General Manager, Sino-Infotech Holdings,
Ltd.) Ms. Ma Yanhong (Vice General
Manager, Beijing Jinzheng Ronglian Advertising
Co. Ltd) Secretary-general Mr. Cui
Zhiqiang (Secretary-general, China Golf
Association) Vice Secretary-general Mr. Song
Liangliang (Vice Secretary-general, China Golf
Association) Mr. Zhong Min
(Secretary of Competition Office, China Golf
Association) Administrator Mr. Zhong
Min(Concurrently) Ms. Zhang
Jun (Beijing Jinzheng Ronglian Advertising Co.
Ltd) Ms. Sun Jing (Beijing Jinzheng
Ronglian Advertising Co. Ltd)
8
Caijing International Golf Series Events 2002
Participants Senior Members of International
and domestic financial and security institutions
and multi-national business organizations?
Qualifications Participant, including foreign
players, must have legal rights to live in Pr
China and agree to comply with the identity
requirement specified in the Rules of Amateur
Golf Players Limited quota allowance to foreign
participants. Requirement for male players
within 24 handicapping (16 for foreigners) Total
players within 100, based on timing of
application
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Review of Shanghai Event
Li Ning
Ren Zhi Qiang
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Review of Shanghai Event
WangBoMing?LiDongSheng
WangBoMing?RongGaoTang?XuXiaoLu
LiuShiKun?YeXuanJi?ChengYiFeng
LiuShiKu
MaYangHong?LiNing
YiFenMoTe
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Review of Shenzhen Event
CunZhiQiang
WangJun
WangJun
NiuGuanXing?WangBoMing
WangJun?LiuHongRu
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Review of Shenzhen Event
?????
??????????????
LiuShiKun
KongDong
KongDan
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Review of BeiJing Event
GaoXiQing
LiuHongRu?HeZhenLiang
ChenXieYang
LiuWeiwei?WangXia
MaYanHong?LiuHongRu?ZhuShiMo
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Review of BeiJing Event
LaoYuanYi?LiuHongRu
WangBing
WangBing?SongLiangLiang?LiuHongRu?HePing
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Review of QingDao Event
HuoKang?LiuHongRu
WangBoMing?FanShengQi
WangHanHua
FanShengQi
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Review of QingDao Event
WangBoMing?CaiZhenHua
LiXiaoShuang
WangBoMing
RenZhiQiang
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26
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Exposures on Financial Media
Caijing magazinetargeting domestic institutional
investors and rational individual investors. With
Independent interview,exclusive report and
in-sight views, it takes great attention among
high-level decision makers.Circulation
220,000copies. Security Markets Weekly The
earliest professional security weekly publication
in China. An requisite reference for over 1,000
public companies. With weekly circulation of over
800,000, among most large and middle size cities
in China, its currently ranked no1 in the rating
of weekly publications circulation and reading
rate. Business Post A financial newspaper with
high professional standard. A guidance for
personal finance and investment guide.
Circulation 170,000 copies. www.homeway.com.cn
The largest financial portal in China, with daily
visit of over 2,400,000. By taking the advantage
of the full dimensional media promotions on the
above-mentioned financial media groups, sponsors
can display their perfect company image to the
related public. The minimum cost of
advertising on the above media is RMB 300,000.
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Exposures on other media
TV Station Full-dimension track reports
by many TV stations by ways of Combines news,
Special report, Interview, Columns, Special
Events, provisional reports. While the event are
well tracked, the rights of sponsors are fully
secured. The Press Event coverage in Golf
Weekly, Golf Fashion, Golf,etc. News report on
Beijing local papers including Peoples Daily,
China Business Post, Beijing Morning Post, China
Sports Post, Beijing Youth, Jinghua Daily,
Beijing Daily, etc. Reports and news coverage on
local press where the event is held.
Websites www.golf.com, www.homeway.com.cn,
Official website of China Golf Association
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(No Transcript)
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• Full-year events Branding
• Entitled to naming the Caijing International Golf
  Series 2002
• RMB 2 Million plus RMB400,000-600,000 worth of
  prize goods

• The Ways of Event Sponsorship

??Value analysis pf full-year branding 1? Time
Value A?Events allocationa and enterprise
promotion The events include four matches, each
in one different season. B?A consecutive
promotional campaign for the company named,
resulting a equilibrium investment return . The
estimated promotion pace as follows Introduction
(Spring) In-depth(Summer) Full-coverage(Fall) C
limax(Winter) 2? Efficiency By choosing
full-year branding instead of event by event, a
cost of RMB 400,000 is saved. Such a cost cut is
accompanied with persistent advertising channel
and promotion policy.  3?Commercial Value The
associated value-added of high-tier participants
and financial Saloon preceding each event is
tremendous. 4?Group effect The events attracts
about 300 frequent participants, who are industry
leaders in finance and business area. Frequent
contact with such high-level market leaders will
enable the naming company to fully introduce the
company to them.
??Returns Except the media exposure, more returns
could be expected including 1?500 copies of
fine-print commemorate book and address list of
players. Ideal souvenir for collection and gift
distribution. 2?100 copies of event disc,
including company logo and details where
applicable, a perfect gift to advertise company?
?? Extras 1?Customization serviceincluding event
place and timing 2?PR servicearrange PR events
as company desired 3?Arranging banquets and
parties throughout the events Help branding
company with advertising and promotional
solutions that cope with the golf events.
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• Individual Event Branding
• (Company Name ) Caijing International Golf 2002
  (Place ) event
• Cost RMB 600,000 plus RMB100,000-150,000 worth
  of prize goods

The Ways of Event Sponsorship
A. Event Name Award 1.The specific event will be
named by the company title, i.e..
XXX(Company name) Caijing International Golf,
XXX(Event place) 2.Free-named saloon or banquet
during the event. 3.Background board (with
company Logo) Opening ceremony 2.4M 5.2M Prize
Award ceremony 3M 4M
B. On-site advertising 1.Advertising board(1M3M,
10 pieces) 2.Banner(1M14M, 1piece) 3.Poster
board(3M4M) 4.Open-air notice board outside the
hall and score board 5 .Company name or logo in
the front and back of caddies jacket.
C?Printing materials 1. Sponsors name on event
manual,poster, flag,document prints,etc. 2.
Sponsors name on promotional materials. 2.Sponsor
name/logo, product brand or name appear on all
kinds of news reports and advertisings.
3.Compliment gifts form the sponsor to
participants.
D?Other privileges 1.One company named delegation
(free match fee for four people)to join the
competition 2.One company delegate attending the
finance saloon and addressing speech 3.One
company delegate for prize awarding
ceremony 4.Media advantages(Please see the
promotion plan)
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The Ways of Event Sponsorship
Sponsor for Each Individual Event RMB 300,000
plus RMB 100,000 worth of goods ( Sponsors
product allowed)
A?On-site Advertising 1.Field advertising
Board(1M3M,4pieces) 2.Large poster board(3M4M)
(with company LOGO) 3.Open-air poster board
outside the hall(with company LOGO)
D?Other privileges 1.Two free participants from
the sponsor 2.One company delegate attending
the finance saloon 3.One company delegate for
prize awarding ceremony 4. Sponsors Logo
appears on background boards of match opening,
prize awarding occasions, 5.Media
advantages(Please see the promotion plan)
B?Printings 1. Sponsor name/logo, product brand
or name appear on all kinds of news reports and
advertisings 2.Product introduction materials to
participants
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The Ways of Event Sponsorship
Appointed Product Sponsor for Individual
EventClothing, Drinks, Golf Balls, etc RMB
200,000 or equivalent produts
On-site Advertising 1.Field advertising
Board(1M3M,4pieces) 2.Large poster board(3M4M)
(with company LOGO) 3.Open-air poster board
outside the hall(with company LOGO)
C?Other privileges 1.One free participants from
the sponsor 2.One company delegate attending
the finance saloon 3.One company delegate for
prize awarding ceremony 4. Sponsors Logo
appears on background boards of match opening,
prize awarding occasions, 5.Media
advantages(Please see the promotion
B?Printings 1. Sponsor name/logo, product brand
or name appear on all kinds of news reports and
advertisings 2.Product introduction materials to
participants