By: Parisa Jaffari

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By Parisa Jaffari
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Who is Calvin Klein?

• Born Nov 19th, 1942, Bronx, NY
• Childhood interest sketching/fashion
• Attended FIT

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1970s

• Civil rights struggle continues
• Political controversies
• Movies make a comeback
• Advances in technology
• International relations threatened

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Prevailing Fashion
YSL Pantsuit
HOT PANTS /HIGH BOOTS
Bikini
JEANS
Mindis
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Influences
Inspired by menswear
Chanel
Halston
Simple silhouettes
Armani
Brand identity
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The Beginning
CK Jeans take off
1974 look
1972 Look
The only way to advertise is by not focusing on
the product
For CK Jeans Commercial Click Here
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Fall/Spring 2000
Fall Collection

• Leather
• Dark
• Heavy
• Sweater-like
• Turtleneck

Spring Collection

• Light/airy
• Shear
• Fitted
• Simple

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Fall/Spring 2001

• More color
• Tanks
• Full neck

Fall Collection
Spring Collection

• Rich browns
• Heavy coats
• Edgy/simple

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Fall/Spring 2002

• Military jackets
• Slim cut pants
• Long dresses

• Boyish silhouettes
• Large shoulders
• Short

Spring Collection
Fall Collection
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Significance to Fashion
Fragrance
Jeans
Underwear
Its for everyone.
Target Generation X.
They can be sexy.
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Today
Controversial ads remain
Francisco Costa New head designer of womens
wear. (2003)
Fall 2011- stays true
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References

• http//www.style.com/fashionshows/designerdirector
  y/CKLEIN/seasons/
• http//www.enotes.com/1970-fashion-american-decade
  s/important-events-fashion-design
• http//au.askmen.com/celebs/men/business_politics/
  36_calvin_klein.html
• http//back2retro.wordpress.com/2010/11/27/1970s-f
  ashion/
• http//kclibrary.lonestar.edu/decade70.html
• Palomo-Lovinski, Noel. The worlds Most
  Influential fashion designers-hidden connections
  lasting legacies of fashions iconic creators.
  LondonQuarto Publishing, 2010. 22-25. Print.