UC Berkeley Campus Recruiting Presentation

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Caesars EntertainmentCorporation

• UC Berkeley Campus Recruiting Presentation

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About Us
Ruben Sigala

• Ruben Sigala is currently the Senior Vice
  President of Enterprise Analytics for Caesars
  Entertainment Corporation. His organization
  provides analytical coverage across all
  functional units of the business for every
  property in the Enterprise. Operating departments
  within the organization include Marketing
  Analytics, Finance and Capital Planning, Gaming
  Analytics, Revenue Management, Hospitality/Ops/Lab
  or Analytics, Data Logistics and Business
  Intelligence, and On Property Support. He has
  worked at Caesars Entertainment since August 2005
  and has held various roles in Revenue Management,
  Business Intelligence, Planning and Analysis, and
  Business Strategy. Prior to working at Caesars,
  he worked for Princess Cruises within their
  Analytics organization and as a consultant in
  Ernst and Young's National Cash Management
  Practice. Ruben has an MBA from Harvard Business
  School and a B.S. in Finance/Business
  Administration from the University of Kansas.

Gene Lee
Gene Lee is Enterprise Director of Business
Intelligence Advanced Analytics. He graduated
from UC Berkeley with a degree in Applied Math
with a Computer Science concentration. He
received his MBA from the Yale School of
Management with concentrations in Strategy and
Operations. He started his career with Caesars
in 2011 and leads the team that leverages
statistics to solve problems in Revenue
Management, Gaming, Marketing and Finance. Prior
to working at Caesars, he was a Software Engineer
at MyEvents.com, Industrial Engineer at UPS and
Director at Sears Holdings where he was
accountable for pricing models that covered over
100,000 SKUs in over 3,000 locations that
impacted over 10B in annualized revenue.
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Agenda

• Caesars Entertainment
• Enterprise Analytics Overview
• Bright Future

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CET is the Largest Gaming Company in the World
London
Egypt
South Africa
Uruguay
We operate 53 casinos in 7 countries, 4
continents today And are well-positioned to
capture newly opening markets 1 in 4 US adults
have a Total Rewards card
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A Portfolio of Winning Brands
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Service Profit Chain at Caesars Entertainment
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Steadfast Commitment to Integrity

• Our Code of Commitment guides our actions and
  relationships
• To our GUESTS to promote responsible gaming
• To our EMPLOYEES to treat them with respect and
  provide opportunities to build satisfying careers
• To our COMMUNITIES to make them vibrant places to
  live and work, and to market responsibly

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External Recognition Validation
100 Top MBA Employers
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Agenda

• Caesars Entertainment
• Enterprise Analytics Overview
• Bright Future

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Why Analytics is a Good Career Choice
Analytic talent shortage across all industries

• Growing Big Data trends require analytic tools
  to derive value
• Job security as shortage of analytic talent
  increases over the next few years
• Disconnect in job market between academic and
  real-world analytic expertise
• Use of Big Data will become a key basis of
  competitive advantage for individual firms

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Why Caesars Analytics is Best in Class
Talent, data, tools and commitment from our CEO

• The Caesars Entertainments analytics team is
  the most talent-rich and data-driven group we
  have ever worked with. Combining that analytics
  talent with your unusually rich data, Caesars
  Entertainment is very enviably situated.
• - Steve Levitt, author Freakonomics and
  Superfreakonomics

• I dont want to act on hunches or on intuition,
  I want to gather evidence and think through a
  problem rigorously. That has served the company
  very well, not only in terms of good decisions,
  but also in avoiding situations where it was wise
  not to act.
• - Gary Loveman, CEO Caesars Entertainment

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What does Enterprise Analytics do?

• Drive innovation and implementation into the
  operations to deliver best in class analytics
  across the enterprise
• Improve the breadth and depth of skills across
  the enterprise, and ensure that the best
  resources are applied to the biggest
  opportunities
• Increase efficiency, streamline processes, reduce
  expense, and grow revenues
• Attract develop and maintain world class talent
• Create a steady stream of leaders that become
  integrated into key roles across enterprise

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How Enterprise Analytics is Organized
Enterprise Analytics
Business Intelligence / Data Logistics
Finance
Revenue Mgmt Gaming
Hospitality, Operations, VIP Marketing Labor
Marketing
On Property

• Over 160 analytic professionals within Enterprise
  Analytics
• Diverse educational backgrounds (BA, MA, MS, MBA,
  PHD)
• Wide range of tenure (from new hire to over 33
  years with company)
• Cross-functional sub-committees (Social,
  Training, New-Hire, Intranet, Recruiting,
  Mentorship)
• Based in Las Vegas

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Why you should join

• No other organization in the industry can offer a
  broader platform for analytical skills and career
  development
• Regular insight and participation in the biggest,
  most strategic analytical exercises occurring
  across the Enterprise
• Improved training and visibility into leading
  practices / development opportunities
• Flexibility in staffing across functional/property
  needs
• Ability to work next to the best and the
  brightest
• Broad career opportunities for all employees
• Take part in joining a world-class organization

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Launch Your Career
Professional opportunity is abundant at Caesars
Entertainment these 3 individuals found
different paths to success through Analytics
Director of Food and Beverage HIFOB
VP of Finance Western Division
AGM / VP Finance Harrahs New Orleans
Senior Financial Analyst, PA Las Vegas Region
Director PA Las Vegas Region
Director PA Harrahs Atlantic City
Career Progression
Pit Clerk, Table Games Rio Las Vegas
Sr. Finance Analyst Corporate
Sr. Financial Analyst Corporate
Eric Hession Treasurer CET Cornell
University Duke University
Dan Nita Regional PresidentClemson
University New York University
Kevin Winters VP of Hospitality, Casino Marketing
and Labor Analytics University of Nevada, Las
Vegas
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Agenda

• Caesars Entertainment
• Enterprise Analytics Overview
• Bright Future

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Cleveland, Cincinnati, Baltimore New Developments
Newly legalized market opportunities are enabling
Caesars to build properties in Cleveland,
Cincinnati, and Baltimore
Downtown Cleveland Ohio
Cincinnati set to open in 2013
Baltimore set to open in 2014
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Project Linq - The High Roller
The High Roller, a 167.6 meter tall observation
wheel, will offer some amazing views of the Las
Vegas Strip. The High Roller will serve as one of
the key attractions of The Linq, a massive, 500
million dollar entertainment complex. Project
Linq will capture greater non-gaming spend in Las
Vegas and is expected to open in 2013.
The Las Vegas Observation Wheel
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Nobu Hotel
Nobu Hotel, Las Vegas first boutique hotel on
the strip, designed to attract loyalty from
lucrative customer segment . It offers zen-like,
upscale luxury, comfortable and friendly
atmosphere with its hotel, restaurant and lounge.
Nobu Hotel is expected to open in Q4 2012.
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Long Mu Bay
Caesars will bring expertise in luxury operations
and development to compliment the vision of
GuoXin to make Caesars Palace Longmu Bay the
premier destination resort in China and the
world. This 61-acre site will offer 800 luxury
resort-styled rooms, suites and villas and is
nestled between green mountains and sunsets with
a 5.1-kilometer shoreline that represents the
only west-facing beach in China.
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Caesars Interactive
Formed in 2009, Caesars Interactive Entertainment
(CIE) is a majority owned subsidiary of Caesars
and a diversified interactive gaming company
focused on casual social/mobile applications and
real money poker and other casino games worldwide
9 billion US poker market on horizon
The 1 slot app on iOS, Android, and Facebook
Pokers 1 brand and the richest prize tournament
in all of sports
Social Mobile Gaming
Real Money Gaming
Real Money Gaming
World Series of Poker

• CIE is a leader in casino style games across
  mobile and social networks worldwide
• Playtika was acquired in 2011.
• Playtika has the leading slots application
  (Slotomania) on Facebook and over 10 million
  monthly active users across all social and mobile
  platforms
• Slotomania is currently a top 10 grossing game on
  the iPhone, iPad, and Android

• Online gaming sites that carry the World Series
  of Poker or Caesars brand are active in the
  United Kingdom, France and Italy
• Momentum is growing for the legalization of
  internet poker in the US
• Nevada and Delaware have already passed
  legislation with other states expected to follow
• Integration with Total Rewards provides an
  opportunity to increase distribution and extend
  loyalty to the Internet

• Established in 1970, WSOP is the richest and most
  prestigious poker tournament in the world
• Over 222MM awarded in prize money in 2012
• 2011 WSOP Europe event in Cannes, France
  largest prize pool in Europe
• Two special live presentations on ESPN planned in
  2012 with every hand of the Main Event broadcast
  live

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