IPTV Commercial Presentation

1
???????? ??????? IPTV
??????? ????? ???????????? ??????????? Content
Media
2
???? ??????? IPTV ???????? IPTV
??????? ???????? IPTV ?????? ??????????
3
???? ??????? TV????? ??????????? ???????????
4
????? ?????????????? ???????? ???? ?? ????????
????? ????????????
????????? gt ????????
??????????
?????????????? ??????

???????????? ????????
???????? ???????????????
????? ????? ??????? ??? ???????????? ??
5
???????????? ????????????? Internet
???????? ????? ?????
?????????? ????????
?????????? ?????????
???? On-line
?????????
???????, ????????? ?????????????
?????? online
?????
???????? CLab Global Infocom study 2006
????? ???????? ??????
6
??????????????? ??????????
? ??????? ? ?????????? ??????????? ???????
7
???? ??????????????? ???????1.5 ?????????
??????????? ? 2011
1 600
1 400
1 200
1 000
????????? ??????
Mobile Broadband including HSPA, LTE, CDMA2000
1xEV and mobile WiMAX
800
Millions
600
400
????????????? ??????
200
0
2005
2006
2007
2008
2009
2010
2011
???????? Ovum, Wireless Intelligence, Strategy
Analytics, Gartner and Ericsson
calculations/extrapolations
?????????????? ?????? ????? ??? ??????????
8
???? ??????? IPTV ???????? IPTV
??????? ???????? IPTV ?????? ??????????
9
??????????? IPTV ?? ???????? ????????
??????????? ??
????????????????? ??
????? ?? ???????
?????????? ?????????? ?????????? MPEG4
?????????? ????????
??????????? ????????? ??????? (EPG)
???????????? ?? (NPVR)
?????? ??????? ????, ??????? ? ??.
????????? ??????????
?????? ???? ????????
???????? ?????????? QoS
????????? - ????? ??????????? ?????? ?
?????????? ????????? ???????????? - ???????
??????
10
??????? ?????? IPTV
End-to-end ?????????? ?????
CPE Management
Multimedia Services
Edge Control / RAC
Head-End Element Mgmt.
Content management
Aggregation Network Management
Access Network Management
Convergent Services
IPTV services
PC
Ad insert
Content Distr. Mgmt.
Present. Front end
Business Logics
Data- base
STB
Local feeds
Rate shaping, Encoding/Transcoding
IP strea- ming
CA, DRM
TV
VoD
nPVR
Home Gateway
SDK
Mobile
Appli-cations
BRAS
Router
Router
11
???? ??????? IPTV ???????? IPTV
??????? ???????? IPTV ?????? ??????????
12
??????????????????? ?????????????? ? ???????
????????
??? 3
??? 2
??????? ????? !
??? 1
????????????
???????????????
??? 0
??????????? ??
?????????????? ?????? QoS ? ???????????????? IMS
??????????????? ? ??????? ???????????? ????????
?????? IPTV ?????? ??????????
13
??????? IMS-IPTV
Charging
Messaging
Presence and Group Management
Service Layer
Service
IPTV Controller
Common IMS control, IP connectivity and IP
transport
Control
IMS
Service Control
Provide telecom characteristics, QoS, security,
service awareness
Connectivity
Access Edge
Metro
Access
Access
Mobile Access
Set Top Box
Home Gateway
Home
14
??????? IMS-IPTV ????????????? ??????-?????????
????
Service Layer

• IMS Service Control
• Charging
• Authentication
• registration of IPTV users
• Store of IMS related user data

Service
Service Control
Access Edge
IP Core
Control Connectivity
Metro
Access
Access
Mobile Access
Home gateway
Set-top box
15
??????? IMS-IPTV ????????????? ??????-?????????
????

• IMS Service Layer
• Service logic execution
• Content provisioning and management
• Connecting to backend systems (e.g. EPG, PVR,
  VoD, etc.)
• Connecting to billing nodes
• Fronting DRM systems

Service Layer
Service
Service Control
Access Edge
IP Core
Control Connectivity
Metro
Access
Access
Mobile Access
Home gateway
Set-top box
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??????? IMS-IPTV ????????????? ??????-?????????
????
Re-use of components and platforms
Service Layer

• Integration with multimedia enablers
• Presence Group Management
• Messaging
• Voice calls
• Video calls
• Push to Talk
• IP Centrex

Service
Service Control
Access Edge
IP Core
Control Connectivity
Metro
Access
Access
Mobile Access
Home gateway
Set-top box
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?????? IMS?

• ????????? ??????? ???????? ???? ??????????? ??
  ?????????? ??????? ?????????
• ????????????? ?????????? ?? ?????????? ???????.
  ?????? ???????? ? ????????? ????.
• ?????????? ??????? ??? ????????? ????? ????????.
• ????????????? ??????? - instant messaging, IPTV ?
  IP-?????????.
• ???????????? ????????????? ????????
  ???????????? ? ??????????? IMS.
• ?????? ??????? ????????????, ????????? ?????????
  ??????????.
• ???????????, ????????????? ??? ??????????
  ???????????????? ? ?????????????? ???????.
• ?????? ???? Quality of Service.
• ?????? ?????? ????????? ??????????? ????????. 
• ????? ????? ?????? ??? ?????????? ????????.

Service Network
Control
Transport Back-bone
Gateways and Service Nodes
18
???? - ??????????? ????????

IMS Network
Home Gateway
???????? ??? - ????? ??? ???????????
19
???? ??????? IPTV ??????????? ????????
????? ???????? IPTV ??????? ???????? IPTV
?????? ??????????
20
Ericsson IPTV ???????????? ????????

• Tandberg Television 2007
• ???????? ??????? IPTV ???????? ?????? (MPEG 2 /
  4)
• 10 ????. SEK
• 870 ???????????
• Marconi 2006
• Metro Ethernet ????????? ? ?????????
• 17 ????. SEK
• 6600 ???????????
• Redback Networks 2007
• IP Edge ? ????????? ? ??????? core IP network
• 13 ????. SEK
• 800 ???????????
• Entrisphere 2007
• ?????????? ??????? Fiber broadband access
  technology (GPON)
• 140 ???????????

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Ericsson IPTV ?? ?????

• ???????? ???????? 180 IPTV ?????????? ?? ????
  ????, ??????? ????????????, ???????,
  ??????????????, ????????? ???????? ??????? ? ??.

22
?????? Ericsson ?

• ?????? ? ?????? ??????? IPTV
• ?????????????? IPTV ??????? ??? ????
• ??????? ? ?????????? ?????????
• ??????? ?????????????? IPTV ??? ?????????? ?
  ????????????? (??????)
• ?????????? ? ???????? ???????? IPTV Middleware
• ?????????? ????????? ??????? (?????????)
• IPTV ??????? ??????? ??????
• ?????????? ?????????? ?????????? MPEG4
• (Ultra ? Premium)
• ???????????????? ????? 1 ???. ???????????
• ??????????????? e2e QoS ? ?????? ??????? ????????
  
• ?????????? ????????????????? ??????? IPTV
• IPTV ?????????????? ??????????? ????????
• Ericsson ????????? ???????? ??????????
• ?????? ? ????? ???? ?????????? ? IMS

Ericsson - IPTV ??????-??????? ??????? ? ??????
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