Super Bowl Project Research Objectives

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Super Bowl Project Research Objectives

• To assess the perceptions about, attitudes
  towards and popularity of football (Team 5)
• To assess the perceptions about, attitudes
  towards and popularity of the Super Bowl (and
  half time show) and understand what kind of a
  person loves the super bowl (super bowl parties,
  economic situation) (Team 2)
• To understand the brand personality of the super
  bowl (Team 6)
• Perceptions and attitudes towards super bowl 2009
  team brands (Team 1)
• To assess awareness about, perceptions of and
  attitudes towards ads and brands advertised on
  the super bowl in general (Team 3)
• To assess awareness about, perceptions of,
  attitudes towards at least 3 2009 super bowl ads
  and advertised brands (Team 4)
• Common Research Objective amongst all teams
• To assess awareness about, perceptions of and
  attitudes towards at least one 2009 super bowl
  ad and advertised brand

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Project Teams
Team 1 Team 2 Team 3 Team 4 Team 5 Team 6
Christina Burch Dustin Evatt Rachel Kaufmann Lauren Verdi Jessalyn Tantum Leah Diaz
Sitina Bolden Demetria Boyd Elizabeth Childers Seth Clossman Thomas Fowler Kristen Hearsey
Meredith Cooper Pierre Kettere Andrew Kiel Devin Lacerte Melissa Mabe Ryan Melvin
Jennifer Carlyle Erin Smith Portia Myers Kate Redmond Christopher Worrell Nicole Moss
Jayme Reid Eugene Simpson Rietta Singleton Rachel Smith Evan Stone Rebecca Head Alicia Rutherford