Analytics

1
Analytics Metrics To Track is Human, to
Improve... Divine
2
UnderstandingTypes of Tracking
3
Visitor Data Analytics
4
Comparing Analytics Packages
5
Action Tracking
6
RSS/Feed Tracking
7
Off-Site Metrics
8
More Off-Site Metrics
9
Even More Off-Site Metrics
10
Why Do We Need Analytics?
11
To Answer Basic Questions

• How many people visit my site?
• What pages are getting visited?
• How do visitors reach my site?

12
To Answer Advanced Questions

• Where do my best visitors come from?
• What content induces visitors to stay?
• Which sections of the site are stronger/weaker
  than others?

13
To Record Progress Popularity
14
To Analyze Traffic Sources
15
To Determine the Success of the Site And the
Success of Individual Efforts
16
How toEmploy Analytics
17
Dashboards
18
Identifying Basic Problems Solutions
19
The ProcessLaunch, Track, Refine, Repeat

• Launch a New Version of Content (Different
  Layout, Design, Features, etc)?
• Track the Stats of Old vs. New
• Refine Based on Data (and Hypotheses you've
  got)?
• Repeat the Process

20
The Miracle ofAction Tracking
21
Impacts Examples of Action Tracking
April 2007
June 2007
22
Segmenting Proclivity to Convert
Affiliate
Google
DirectAccess
Yahoo!
Adwords
Link
Offline
Ads
MSN
Conversion Rate Chart Green Line Showing Rate
23
These are a Few of MyFavorite Stats
24
The Linkbait Bump
25
Inbound Links Reputation Management
26
Browse Rate A Stickiness Metric
27
QAAddicted to Stats?