Rob Willis International Education Network

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Rob Willis International Education Network

• Corporate Education Team Training
• Developed as a prototype training program for
  EMPIRE BEAUTY SCHOOLS

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Who is Rob Willis ?

• Rob Willis is one of the most recognized and
  respected Haircolorist, Expert Educator, and
  Professional beauty industry dignitaries in the
  world. With 24 years in the business, he has
  built relationships with some of the hair care
  industrys leading manufacturers and artists. He
  has launched brands before millions of stylist
  between the United States and currently, the
  western coast of Africa. He has an imprressive
  following of hairstylist on Hairspace.com,
  Facebook, and Twitter. His work has been
  published and viewed in beauty industry trade
  magazines all over the world. Here is a list of
  his affiliations and positions

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BiographyRob Willis International Education and
Shows

• Owner, Rob Willis International Salon
• Main Stage Guest Artist, Beauty Fusion 04 NYC
• Main Stage Guest Artist, Beauty Revolution 07
  (LA Convention Center Jan.28 and 29)
• Vice Chairman, Michigan State Board of
  Cosmetology 05
• Creative Consultant, Clairol Professional
  Products 1988-2001
• Executive Board Member, National Interstate
  Council of State Boards 02,03 (Director of
  Region 4)
• Education Director, Salon Sense Magazine 07

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Professional History

• Cosmetology Subject Matter Expert, Schroeder
  Measurement Technologies 03
• Featured Guest Artist, Process Magazine (Modern
  Salon) November 06
• Global Color Master, Mizani USA 06
• Artistic Consultant, Carson Professional Products
  98
• Technical Consultant, Soft Sheen Products
  1989-1996
• Main Stage Guest Artist, International Beauty
  Show 1993,1994,1995,1996,1998,2000,2006
• Master Colorist, Mizani Academy on Tour 04,05

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Professional Overview

• Rob has transformed his Artist, Educator, and
  Visionary experiences into a very tight education
  and show operation. He has the ability to produce
  high quality educational DVDs that create
  revenue, and teach stylist efficient money making
  techniques.
• This program was designed to open the minds of
  the modern beauty professional.

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INTRODUCTION

• Educators are the core of any education
  department. The ability to deliver product
  knowledge, display impeccable craftsmanship, and
  create sales is the expectation of todays modern
  platform artist/educator. Craftsmanship is only a
  portion of the success formula for modern
  platform artists. Presentation skills are a
  priority in the delivery of a company or
  corporations projected goals. The education team
  must be consistent and uniform in the delivery of
  the corporate objectives.

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Platform Artist vs Instructors

• Platform Educators are the voice of the
  industry and require regular training and
  evaluation to retain a high skill level for
  maximum performance, and to meet sales goals. An
  artist may be able to execute a hairstyle but not
  be able to explain the components of that
  execution. Instructors are Licensed to train
  students to pass a state board exam. My goal is
  to have every instructor and platform artist
  perform at their highest level.

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Philosophy

• Albert Einstein once said It is the supreme
  art of a teacher to awaken joy in creative
  expression and knowledge. I am fortunate enough
  to have worked with the late great Olive Benson.
  What I remember the most from her was Good,
  Better, Best, never let it rest until the good
  get better, and the better get best.

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Experimental Learning

• Experimental learning is a tool that utilizes
  both sides of the brain and body for balance.
  This method can increase the learning retention
  rate as high as 98 with close to total recall.
• In 1973, EL was tried on people studying foreign
  languages in 17 public schools in Bulgaria. Dr.
  George Lazanov developed this process in the
  early 1960s, it was then called hypermnesia,
  todays western interpretation is called Super
  Learning. Students who participated in this
  practice were covering as much as two years
  information in less than four months.

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Experimental Learning Cont.

• This exciting educational philosophy allows the
  student to enjoy learning and encompass all
  learning levels including visual, audio, writing,
  speaking, and participation. The purpose is to
  digest the information received in a shorter
  amount of time.
• The brain is divided into two hemispheres, the
  left hemisphere is the side from which education
  is based on reading, writing, speaking,
  arithmetic, and logic. The right hemisphere is
  the creative side which engages concepts,
  emotions, feelings, symbols, and intuition. We
  are all taught in school to use the left side of
  the brain.

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Integrating the Hemispheres

• Rob deals with both hemispheres first with the
  right side, dismissing negative thought patterns
  that control behavior thru the subconscious mind,
  and then with the left side teaching principals
  and techniques that are basic to sound business
  practices. Balance is the key to ones own
  success.

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Objective

• Create a superior education team
• A superior product without superior delivery
  will not retain its value.
• Platform Educators may be able to follow the
  direction of the manufacturers designated
  leadership as it applies to displaying the key
  points of a product, but this does not insure
  that they understand how to get the best
  results from their teaching experience. Therefore
  we aim to deliver a comprehensive training
  exercise designed exclusively for Empire Beauty
  Schools Professional Educators and to enhance the
  quality, image and delivery of the Education
  Departments goals. The training is structured to
  develop understanding and confidence in the
  Senior Instructors and Support education teams,
  and sales staff, while evaluating the current
  position of each educators ability to deliver.

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The Anatomy of Thought

• No two people assimilate information the same.
  Brains interpret information individually. You
  have 90 seconds to win an audience and 10 seconds
  to lose one. First impressions last the longest,
  so the point of introduction must be visually and
  literally strong. When an artists presence does
  not command attention, his or her control and
  projection can sustain the moment. The key to
  deliver information free of emotion and concise
  to the point. When an audience can identify an
  artists emotion, the artists sometimes loses
  control by exposing. When emotions
  rise.intelligence falls! Confidence is often
  mistaken for arrogance or cockiness, both are
  equal deceptions against a positive position. A
  seasoned artist understands that there are
  components to success that are a ritual for
  effective presenters.

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Defining Human Action

• Commitment- Until one is committed there is
  hesitancy the chance to drawback always
  ineffectiveness.
• Fear- is a form of safety net for humans, so is
  love, when displayed properly. It is safe to be
  vulnerable as long as you retain control.
• Time- is the essence of all things, it can never
  be replaced.
• Courage is every champions fuel.
• Intimacy- In-to-me-see
• This action allows you to open up, connect with
  your audience and allow them to tune into you as
  they witness your exchange into them. You can
  touch people whenever you can open them up.
• Listening is a developed art, thought is a
  creative (or building process.)
• Love- The greatest form of service
• Truth- The foundation of trust

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Words to live by

• Participation- The interaction of expressing or
  exchanging thoughts, how many people are willing
  to participate 100?
• Ego is the vision of fear behind confidencereal
  power never has to announce itself, and is always
  calm.
• Thought organization is planning. A primary
  thought is generally clear, direct and to the
  point. A secondary thought is the illusion to the
  point. No is just one word closer to yes.
• Execution is the reaction and follow up to
  thought
• Positive thought produces positive action.

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Truth in Business Communication

• Alike
• Energies
• Attract

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Processing

• Communicating is a form of process based on the
  exchange of energy. What a person retains is
  based on the way it was presented to them.
• 55 of presentation is visual
• 38 of presentation is tone
• 7 of presentation is data
• ------------------------------------
• 100
• The Exercise
• Retaining information is a
  routine based on lifestyle
• Identify two groups and label them planners
  and executors
• Communicate to each group there comfort zone
• Divide The Ps and Es by facing them one in
  front of the other knee to knee.
• The executors will say to the planners
  Something I would like for you to know about me
  is
• The planners may only say, Thank you while
  the executor goes on for two minutes, then the
  planners repeat the cycle, and go on for two
  minutes.
• After 5 minutes playback the information shared
  between the two to see how much was retained
• 
  
• 
  

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Challenge Management

• Integrity is the platform for trust. Every artist
  must be trustworthy. So every artist must know
  thy self first. Argument A total waste of
  energy. Misunderstanding of where the opposite
  opinion is based from, verbal confrontation. When
  an artist lacks knowledge of self, clearly he or
  she becomes attractive to the argument. He or she
  then loses the trust of their audience and the
  product suffers loss of the sale. Regardless to
  the delivery of the products information, the
  purpose of marketing it to create sales, its easy
  to get off track when you spend more time selling
  your belief than you do the product while serving
  a manufacturer.
• Listen, Create, Sell
  
• 5 Things I MUST KNOW
• MYSELF
• MY PARTNER
• My GOAL
• My AUDIENCE
• My PRODUCT

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Who are you? Life isnt about finding yourself.
Life is about creating yourself

• A team of high performance technical educators.
• Driven, punctual industry recognized
  hairstylists /educators.
• The Empire Education Group.
• What is your internal state?
• What is your external state?
• Do you have partners?
• Do you know your partner?
• Is there Mutual Respect between you and your
  partner?
• Do you value and Acknowledge each others
• Contributions, talents, and specialties
• Do you motivate one another?
• To be committed, to be accountable, and
  progressive

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Why are you here?

• To learn state of the art presentation techniques
  for modern stylist.
• To acquire the speaking technology to deliver the
  Empire message in a clean, professional, and
  forward manner.
• To actively participate 100 percent toward
  building a new foundation for education within
  the Empire education group family.

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What are the elements of a performance?

• Opening
• Connection to an audience
• Demonstration
• Review
• Closing
• The best of platform educators and public
  speakers have amazing acting skills.
• Prepare
• Relax
• Focus
• Deliver
• Drive the sale, a proposal should always have 6
  versions of delivery

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TRUTH

• It is heartening to realize that although we may
  crave comfort and routine, we nourish the souls
  growth primarily through what is hard. As Darwin
  saw it, its not the strongest of the species
  that survives, nor the most intelligent, but
  those who are most responsive to change.

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7 steps in planning a basic lesson

• Preparing for an event with 30 attendees or less
• Anticipatory Set (orientation with the attendees,
  speak, and greet session, not longer than 20
  minutes.)
• The lesson objective and its purpose Explain to
  the attendees what you plan to accomplish. Tell
  them why the lesson is important to them.
• Instructional Input Product knowledge (the meat
  of the presentation)
• Modeling Showing an example as you explain and
  define, Watch me achieve this look, and I will
  share with you the technique and my thoughts
  about it.
• Checking for understanding Questioning the total
  group for individual responses and/or group
  responses. Make sure they understand and can
  duplicate the step.
• Guiding Practice Supervise your attendees to
  ensure that they are not practicing incorrectly.
• Independent practice When the attendees can
  perform without major errors, discomfort or
  confusion, then they are ready to develop fluency
  and new habits without the availability of the
  educator.

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Identifying Personalities

• When an educator understands the personalities
  of his or her students and peers, they can better
  tailor the presentation to fit the attendees.
• Every personality has assets, the below listed
  defines some of the fine points to each one.
• Rebellious 1 Makes impact by going against the
  grain
• 2 Stands out, and gets
  attention
• 3 Great Rock Stars and Rappers
• 4 accepts and acknowledges
  there difference
• Dominant 1 Works best alone
• 2 Always achieves goals
• 3 Phenomenal in sales
• 4 Very dependable
• 5 Excellent Owners
• 6 Needs to be the boss

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Personalities

• Intuitive 1 Imaginative, creative, full of
  ideas
• 2 Extremely social and entertaining
• 3 Love design, effect, and atmosphere
• 4 Make good leaders and excellent
  communicator
• 5 Excellent problem solver
• 6 Inspires and Motivates
• Supportive 1 Works well under others
  direction
• 2 takes orders and carries
  them out effectively
• 3 Good listeners, loyal ,
  respects upper management
• 4 Extremely organized
• Policy Maker 1 Pays attention to key
  directives and standards
• 2 Consistent, persistent,
  predictable
• 3 Diplomatic
• 4 Can be the backbone of
  the team

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THE RULESPRINCIPLE When there are no rules,
people make there own.

• I will direct all communication to the speaker in
  front of the room.
• I will be open minded and open to constructive
  criticism.
• I will give the speaker my full attention.
• I will speak so that all can hear me.
• I will be clear and concise with my own
  communication.
• I will keep any personal or confidential
  information shared during the program
  confidential.