Zoom Inc. Travel Attache

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Zoom Inc. Travel Attache

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Executive summary

• Mission To be the number one provider of the
  best quality products for the holiday traveler in
  Germany.
• Vision To be a company that sells products that
  our customers are proud to own.
• Business Description Operating in the German
  market, Zoom Inc. specializes in providing the
  necessary products to fulfill personal hygiene
  necessities of the traveling public.
• Company Background Zoom Inc was created in 2011,
  due to a school project required during the fall
  semester at Elmhurst College.

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Executive summary

• Products/Services With three different lines of
  travel attaché (Eco-friendly, Hygienic,
  Personalized), Zoom Inc. offers the German
  traveler high quality hygienic products for
  wherever their travels takes them.
• Technologies Selling through the internet will
  be our main contributor to revenue for Zoom Inc.
  Staying on the leading edge with new products and
  excellent customer service will provide our
  clients a enjoyable experience
• Markets Zoom Inc. plans to target the German
  traveler, both business and holiday. Providing
  them a all inclusive travel attaché they can be
  assured that they have everything they to support
  their hygienic needs while traveling. Even
  through the tough economic times we are currently
  in, the German holiday traveler is increasing.

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Executive summary

• Distribution Channels Our Product will go from
  the Wholesaler to an agent in Germany. This agent
  will be responsible for receiving the product
  from the wholesaler and assembling the product
  (i.e. placing products in their appropriate
  attaché) the Agent will then ship the product to
  retailers around Germany that wish to sell the
  Attache. The Agent will also be responsible for
  receiving the orders from our website and
  shipping them direct to the customer.
• Competition Grass Gmbh Co., Benedikt
  Duttlinger, Gebrueder Lippert Lederwaren, are
  some of the German luggage companies that we will
  need to compete with when operating in the German
  Market. There will also be competition from
  international companies such as Samsonite. Our
  product will be able to compete with these large
  companies because of our attention to detail and
  the uniqueness of our product
• Industry Travel Industry
• Number of Employees 3

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Brand

• We will get our brand name out to our clients
  through
• Networking Events
• Travel Magazines (Skymall)
• Printed ads
• Commercials

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What needs to be on the label of a product sold
in Germany?

• Label must solely be in German as of 1/1/2010
• Must be in metric measurement.
• With only metric measurements and German print
  allowed this can add cost to producers selling
  products in the German and US markets as
  packaging will need to be made separately for
  each market.

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products requiring a label

• Textiles
• Cosmetics
• Dangerous substances
• Explosive atmosphere
• Electronics
• Household appliances
• Pricing
• Recycling
• Footwear
• Units of Measurement
• Automotive
• Maritime
• Food related material
• Noise Emission

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Voluntary labels

• Cup/Fork Symbol (materials in contact with food)
• Eco-label
• Green dot
• Energy star
• e mark
• Recycling marks

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Typical German Labels

• SAFETY LABLE CE The most important and widely
  used marking required on a label is the CE
  marking. This marking shows that the product
  being sold meets all essential requirements
  related to safety, health and/or environmental
  concerns.

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Typical German Labels

• TEXTILE LABEL Textile products must be labeled
  whenever they are being sold. The names
  descriptions and details of a textiles fiber must
  be indicated on the products available to
  consumers.
• BARCODES Barcodes are not legislated and are not
  required on products sold in Germany.

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Typical German Labels

• COSMETIC PRODUCTS Containers must contain in
  easily legible and visible characters the
  following
• The name, trade name and address, or registered
  office of the manufacturer or person responsible
  for marketing the cosmetic product within the
  community.
• The nominal contents at the time of packaging
  (by weight or volume).
• The minimum date of durability indicated by
  best before end, for products with a minimum
  durability of less than 30 months.
• The period after opening which the product must
  be used without harm to the consumer, for
  products with a minimum durability of less than
  30 months (indicated by a symbol representing an
  open cream jar.

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Typical German Labels

• PRICE DISPLAY The price and price per unit of
  measurement must be indicated on all products
  offered to consumers. The information must be
  unambiguous, clearly legible and identifiable. If
  advertising mentions the items selling price it
  must also mention its unit price.
• RECYCLING The mobius loop is found on
  products that are recyclable is an optional label
  used on products sold in Germany.

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Barriers of Entry

• Distribution Channels according to German Law
• No restrictions on the means used to distribute
  imported goods in the country.
• Foreign businesses can select the distribution
  channel or channels best suited to their product
  and preferred degree of involvement in the German
  market.
• Most distribution channels consist of wholesale
  and retail enterprises, trading houses,
  merchants, commercial agents, distributors and,
  finally, subsidiaries in Germany
• For long-term market penetration, many businesses
  choose to set up a subsidiary in Germany.
  Subsidiaries have the advantage of being located
  in Germany making them easily accessible to
  wholesale and retail customers in the country and
  the Single European Market. This accessibility
  and the opportunity to conduct business in
  German, increases the company's attractiveness
  for potential customers. Establishing a
  subsidiary in Germany is more complex than
  setting up any of the other distribution
  channels, however, Germany Trade and free
  investor consulting services can greatly simplify
  the process.

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Barriers of Entry

• Goods moving into and out of the German market
  must be filed electronically allowing the
  authorities to complete inspections when deemed
  necessary.
• Entry summary declarations must be lodged in
  principle by the forwarder or the person
  importing the goods into the Community customs
  territory or taking responsibility for the
  transfer of the goods into the Community customs
  territory. As a rule, this is the shipping
  company, the forwarding agency, the airline or
  the railway company.
• The entry summary declaration may be lodged by
• the person in whose name the forwarder is
  acting upon
• any person that is able to present the
  respective goods to the competent customs office
  or have them presented there
• a representative of the forwarder

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Barriers of Entry

• Non-EU goods must be presented to customs and
  must be assigned a customs-approved treatment
•  45 days from the date on which the summary
  declaration is lodged in the case of goods
  carried by sea
•  20 days from the date on which the summary
  declaration is lodged in the case of goods
  carried other than by sea.Where circumstances so
  warrant, the customs authorities may set a
  shorter period of authorization or an extension
  of the period of time allowed.

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Warranty

• What type of warranty must a product carry?
• Contractual Warranty
• Civil code recognizes the right to cure law.
• Defaulting party must now be given an adequate
  period of time to cure a warranty default.
• Only if the default is not cured in a timely
  manner is the injured party entitled to exercise
  other warranty rights (e.g., seeking damages, a
  reduction of the price or rescission of the
  agreement).
• Extension of warranty periods
• The statutory warranty period, which applies
  when the contract itself does not specify a
  different warranty period, was extended to two
  years, compared to six months under the former
  law. 
• There are certain legal restrictions with regard
  to shortening this period by mutual agreement and
  by means of General Terms and Conditions.

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Advertising laws

• There is no specific regulation for advertising
  communicated through the internet, but there is
  apart from the broadcasting regulation - special
  regulation for media services
• advertising, addressed to children or young
  people, shall not harm their interests and shall
  not take advantage of their inexperience
• advertising must be clearly recognizable as
  such and must be clearly separated from the rest
  of the content. The use of subliminal techniques
  is forbidden
• for sponsoring in media services apply the same
  rules than for sponsoring in television

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Advertising Laws

• The law specifically rules that the following
  information have to be given to the consumer
• the identity of the supplier and the suppliers
  address,
• a reservation made that different goods and/or
  services of equal quality and price may be
  provided and a reservation made that the promised
  goods and/ or services will not be provided in
  case of non-availability
• the price of the goods or services including
  all taxes or other price elements
• delivery costs where appropriate
• the arrangements for payment, delivery or
  performance
• basic tariffs which the consumer should be aware
  of

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Economic Indicators of German Market

• Economic indicators for German market as
  researched by GFK Group and presented February
  2011
• Unemployment is down 5.2 from the prior year
• Income expectations rose 40 points and nearly
  reached the record levels seen in 2000 and 2001
  leading German consumers expecting to see a
  positive effect on their salaries. This will
  increase consumer confidence. This will have a
  positive effect on consumers propensity to buy.

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Economic Indicators of German Market

• Economic indicators for German market as
  researched by GFK Group and presented February
  2011
• The non-food segment which includes our market
  has seen a strong increase reaching near record
  highs by 2.7 total sales of EUR 148 billion.
• Among consumers there has been a strong trend
  towards quality and away from low prices.

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Economic

• 5th Largest economy in the world
• GDP-purchasing power parity(2010 est.) 2.94
  trillion
• GDP-per capita (ppp)(2010 est.) 35,700
• unemployment rate 15-24 year olds10.99
• Euro per US dollar (2010) 0.755

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Economic

• German citizens are usually paid once per month
• Most jobs for college graduates starts at
  30,000/year
• German Income (Avg.)
  
  Gross 36,444
  
  Disposable 25,146
  

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Culture

• Urban Population 74 of total population
  (2010)
• Second Most populous country in Europe after
  Russia

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Culture

• 91.5 of population in Germany is comprised of
  german nationals
• Focus on high quality products - can be seen in
  their automotive industry

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Culture

• Age Structure
• 0-14 years 13.3
• 15-64 years 66.1
• 65 years and over 20.6

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Culture

• Median Age
• Total 44.9
• Male 43.7
• Female 46 years (2011 est.)

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PRODUCTS
Three differentiated products lines Targeted to
three different consumers High-Quality
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HYGIENIC

• Basic Product
• Targeted to the minimalist
• Basic Faux Leather bag
• Fulfills basic hygienic
• needs on a short trip

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ECO FRIENDLY

• Targeted to the
• Environmentally
• conscious consumer
• Biodegradable products
• Biodegradable Attache
• made from recycled materials

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PERSONALIZED

• Includes everything one would need for hygienic
  and travel needs
• Product can be personalized with a monogram
• Hanging bag with multiple pockets