FOUNDING A SMALL FIRM

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FOUNDING A SMALL FIRM
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PRODUCT
Fresh Fish
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MARKET

• Market Target Hotel and Restaurant in Berlin
  Brandenburger Land
• Special Target Asian Restaurant (Japanese,
  Chinese, Indonesian, Korean, Indian, Bangladesh
  etc)

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LOCATION

• The Office is located near Brandenburg lake
• Office (2 room, fax, telephone, computer etc)
• Rent area in the lake

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REASONS

• Finding a store that sell fresh fish in Berlin
  Brandenburgerland need a fair amount of luck
• Fresh fish are among so many natural resources
  that are available in abundance in Brandenburg
• There are so many Foreigners, Tourists, Hotels
  and Restaurants (in Berlin Potsdam)
• All of foreign Embassy in Germany have moved from
  Bonn to Berlin
• Some of German people like to eat fish also!

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FRESH FISH

• Fresh fish does not have a fishy smell
• Its easy to prepare
• Fighteningly healthful
• Boasts a broad palette of flavors

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FRESH FISH (cont.)

• In their book Big Flavors of the Hot Sun (William
  Morrow Co. Inc. 1994), Chris Schlesinger and
  John Willoughby say Whichever way you prepare
  your fishfood, you will have a much better chance
  of success if you pay attention to the three
  basic rules for cooking fishfood start with
  fresh fish, start with fresh fish, start with
  fresh fish

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FRESH FISH (cont.)

• Lake Fish (Walleye, Lake Trout, Mullet, Herring,
  Burbot etc)
• The fish are located in a certain area in the
  lake with a net boundary
• The products are delivered in the various Hotels
  Restaurants (daily and by order)
• We keep, the time between production and
  consumption of the fish, minimum, in order to
  obtain the best possible quality of our products.

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ORGANISATION CHART
Manager Finance
Procurement Production
Sales Delivery
Marketing Public Relation
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HOW IT WORKS
Seller places
Reservoir
Daily Delivery
Order Delivery
Buyers /customers
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MARKETING

• Competitive price
• Fresh Fish with a very good quality
• Daily delivery
• Delivery by order

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Sales Marketing

• Promotions
• Yellow Pages
• Directly contact
• Leaflet
• Website
• Brochures
• etc

• Customers
• Fax
• telephone
• Website
• E-mail
• etc

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Financial Analysis(monthly)

• Cost
• Sales
• Profit Analysis
• Investment Plan
• Potential Capital Sources

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1.Cost

• Direct Cost of Sales ( buy fish from Suppliers)
• Salary
• Delivery Fee

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1.1 Cost of Sales

• (1) Direct Cost of Sales 10.00DM/Kg X
  1000Kg/Day X 22 Day/Month 220,000DM
• (2) Salary 20,000
• (3) Delivery 0.2DM/Kg X 1000Kg X 22Day/Month
  4400DM
• Cost of Sales (1)(2)(3)244,400DM

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1.2 Operating Expenses

• Sales and Marketing Expenses
• General and Administrative Expenses
• Other

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1.2.1 Sales and Marketing Expenses

• Advertisment
• Promotion
• Web Site
• Leaflet
• 8,000DM/Month

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1.2.2 General and Administrative Expenses

• Rent
• Insurance(Car,Wagen)
• Utilities(Auto,Communication,Copy..)
• Depreciation of Equipment
• Pay back Banks Loan
• 12,000DM/Month

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1.2.3 other Expenses

• Miscellaneous
• 2,000DM/month

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1.3 Total Operating Expenses

• The Total Operating Expenses
• Sales and Marketing Eypenses
• General and Administrative Expenses
• Other Expenses
• 8,000 12,000 2,000
• 22,000

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2. Sales(Monthly)

• Formula
• Sales(one Month)
• 15.00 DM/Kg X1000KgX22Days/Month)
• 330,000DM/Month

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3.Profit Analysis

• Gross Margin
• Profit Before Interest and Taxes
• Interest Expense
• Taxes Incurred
• Net Profit

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3.1 Gross Margin

• Formula
• Gross Margin
• Sales - Cost of Sales
• 330,000 - 244,400
• 85,600 DM/Month

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3.2 Profit Before Interest and Taxes(PBI)

• Formula
• PBI Gross Margin - Operating Expenses
• 85,600 - 22,000
• 63,600 DM/Month

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3.3 Interest Expenses

• Suppose
• Short-Term Interest 2,000
• Long-Term Interest 12,000

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3.4 Taxes

• Suppose
• Taxes Ratio in Germany 18
• Taxes incurred 11,448 DM

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3.5 Net Profit(NP)

• Formula
• NP PBI - Taxes - Interest
• 63,600 - 2,000 - 12,000 - 11,448
• 38,152DM/Month
• NP/Sales 11.5

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4. Investment Plan

• Fixed Investment
• Flow Fund

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4.1 Fixed Investment

• Auto(Car,Van)
• Computer
• Fax
• Telefon
• Office Decoration
• Equipment
• 117,500DM

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4.2 Flow Fund

• Inc. Start-up fee
• Formula
• 1000KgX(100.2)X5Days
• (SalaryOperating Expenses) of one Month
• 51,0002,00022,000
• 93,000DM

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4.3 Total Investment

• Total Investment
• Fixed Investment Flow Fund
• 212,500DM

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5.Potential Capital Sources

• Individual Fund
• Loan

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THANK YOU!