Healthy Families America: Mini-Summit on Distance Learning

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An Introduction to E-learning
SmartGrowth Canada Network, 3.11.05
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Overview

1. Terminology
2. Options and examples
3. Planning and stages
4. Resources

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Learning Drives Mission

• Educated staffers, volunteers, and board members
  are more productive contributors.
• An educated donor gives more and more
  consistently.
• An educated advocate is a better advocate.
• A learning organization is a more effective
  organization.

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E-learning Adoption

• The move toward blended solutions, cross
  marketing, and integrated technologies is
  blurring the previous distinctions between the
  sectors. It is now plausible to speak of the
  greater learning market, which in the U.S. is
  now worth over 900 billion.
• Corporations 10.6 billion
• Association 3.4 billion
• Government 2.7 billion
• NGOs 1 billion

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Some Definitions Types of Learning

• Distance learningLearning thats not
  classroom-based
• E-learningLearning thats Internet-based online
  learning
• Blended learningLearning that combines different
  types of technology-enabled experiences or
  combines technology-enabled products with
  face-to-face, classroom-based experiences

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Some Definitions Types of E-learning

• SynchronousE-learning provided in real-time,
  typcially via Web conferencing, a Webcast, or
  chat
• AsynchronousEnables participants to engage when
  they choose
• Self-PacedLearner works independently, generally
  with complete control over when learning content
  is accessed and pace of learning
• FacilitatedLearning experience guided by at
  least one individualfor instance, an instructor
  or subject matter expertand usually according to
  a prescribed schedule

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Options and Examples

• Virtual seminar
• Real-time (synchronous), instructor-led online
  learning event
• Application- and document-sharing, whiteboard,
  polling, video
• Internet telephony (VoIP) or conference call
• Self-paced e-learning
• On-demand, anytime access (asynchronous)
• Can come back to review a lesson or concept as
  needed
• Facilitated, asynchronous e-learning
• No need for participants to be online at the same
  time, although may have timeframe for completion
• Projects, message boards, readings, tutorials
• Primary format used by colleges and universities

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Virtual Seminar

• Time-sensitive briefings, presentations, and
  software application training
• Interaction and motivation
• Invest time to learn how to use these tools
• Isoph, WebEx, Centra, Live Meeting, etc.

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Virtual Seminar Characteristics and Features

• Synchronous format
• Instructor-led
• VoIP or companion conference call
• PowerPoint slides, whiteboard, application-sharing
  , Web surfing, text chat, polling
• Record for playback

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Broadening Impact Drucker Foundation

• Two live online sessions
• Facilitated
• Interactive
• Discussion boards
• Before and after
• Resources
• Upload and download
• Link exchange

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Self-paced E-learning

• On-demand format anytime, anywhere, own pace
• Flexible and scalable
• Can be costly for custom development low
  marginal costs to deliver
• Can buy off-the-shelf
• Motivation and encouragement for learners crucial

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Educating the Public NWF
http//wildlifeuniversity.nwf.org
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Facilitated, Asynchronous E-learning

• Time-limited format for moving through materials
  and participating
• Numerous software packages or ASPs available
  (Isoph, Blackboard, WebCT, etc.)
• Limited number of participants per event for
  quality offering
• Significant commitment of instructor time

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Example Facilitated Course Interface
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Comparison of Delivery Options
Delivery Method Scalable Tracking Reporting Initial Cost Marginal Cost
Online, synchronous, instructor-led M M M M M
Online, asynchronous, self-paced H H H H L
Online, asynchronous, instructor-facilitated M H H M M
In-person, classroom-based L M M M H
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E-learning Success Model
Develop Learning Content
Diagnose and Plan
Analyze and Design
Implement
Measure and Evaluate
Adjust
Customize and Deploy Software
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Diagnose and Plan

• Business goalsWhat will e-learning provide that
  we dont have? How will it change what we do? How
  does it fit with overall organizational goals and
  mission?
• Readiness, or needs, assessmentMoney? People?
  Time? How does this e-learning improve knowledge
  or skills? Time critical? Ongoing need or short
  term?

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Analyze and Design

• Content analysisWhat range of topics do we
  teach? How do they fit together? Which are most
  important online? Which are most time-sensitive?
• Audience analysisWho are we serving? If multiple
  groups, who is most important? Why? Who is most
  likely to adopt?
• InfrastructureTechnology? Staffing?

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Needs Assessment
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Develop Learning Content

• Specific content analysisLearning objectives,
  course length, assessment plan, style, tone,
  voice
• Specific audience analysisWho, where, education
  level, experience with technology or online
  learning, access to technology
• Presentation of specific contentApproach,
  interactivity, whos responsible for development
  and delivery

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Customize and Deploy Software

• IntegrationCommunication with existing systems
• CustomizationOptional or required, may require
  internal effort or work with a vendor or both

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Implement

• MarketingPre- and post-launch
• LaunchStaged roll-out or big splash
• SupportSupport for those who adopt

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Measure and Evaluate

• DataWhat you can and do collect
• AnalysisAttention to the important data,
  correlation
• EvaluationBased on analysis, recommendations

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Adjust

• Revisit assumptions.
• Modify processes.
• Rinse and repeat.

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Isophs Experience and Expertise

• Focus on nonprofit and membership organizations
• Professional services
• Isoph Blue software

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Changing the World

• Learning is the next major challenge. We need
  learning more than we need more social
  entrepreneurship now.

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Resources

• American Society for Training and Development
  www.astd.org
• Learning Circuits www.learningcircuits.org
• eLearning Guild www.elearningguild.com
• brandon-hall.com www.brandon-hall.com
• MASIE Center www.masie.com
• Isoph Institute www.isophinstitute.com
• Isoph Tour Site blue.isoph.com/tour

Jeff Cobb e jeff.cobb_at_isoph.com t
1.919.969.9260, ext. 201 www.isoph.com