????:EMBA????? - PowerPoint PPT Presentation

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????:EMBA?????

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Title: 1. Author: Cheng KF Last modified by: 123 Created Date: 4/25/2006 3:57:20 PM Document presentation format: – PowerPoint PPT presentation

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Tags: emba | hypermarket

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Title: ????:EMBA?????


1
12. ????????
2
????
  • ????????
  • ??????
  • ??????
  • ?????????
  • ???
  • ????

3
????????
???7-11??????????, ?????????
?????
  • ??????????????,????????????
  • ????????????,????????,?????????????????
  • ??????????????????,?????,????????????

????EMBA?????
4
????????
???Build-a-Bear????????
?????
Build-A-Bear?????????????????,????????????????????
??????????????,?????????????? ?
????????????????,???????????????
????EMBA?????
5
???????? 1/8
  • ?????
  • ????(convenience store)
  • ???,???????????
  • ??????,??24??
  • ????????????,?????
  • ??????????,?????,??????

6
???????? 2/8
  • ?????
  • ????(supermarket)
  • ?????????????,??????
  • ??????????
  • ???????????????,?????????????
  • ??????????,????????????

7
???????? 3/8
  • ?????
  • ????(department store)
  • ??????????
  • ????????,?????,?????
  • ?????????????,?????
  • ?????????????????
  • ???????????

8
???????? 4/8
  • ?????
  • ???(???,hypermarket)
  • ??????????????????
  • ?????,?????????????
  • ????????????????????
  • ??????????

9
???????? 5/8
  • ?????
  • ??? (specialty or limited-line store)
  • ?????,?????
  • ??????????
  • ???????????????????
  • ???????????(???)

10
???????? 6/8
  • ??????
  • ????(??,direct selling)
  • ????????
  • ??????,?????????????
  • ???????????
  • ???????????,?????
  • ????????????,????

11
???????? 7/8
  • ??????
  • ????(direct marketing??????direct-response
    marketing)
  • ????????????????
  • ?????????? CD ?????????????????????3C??
  • ??????????????
  • ??????????????????

12
???????? 8/8
  • ??????
  • ?????(vending machine)
  • ????????????????????????????????????CD?T??????
  • ?????????????????
  • ?????????????????????????????

13
???????? 1/6
???? ?????? ???????? ?? ????? (????)
1 2001 ??? Core Pacific City Living Mall ?? 204,190
2 1999 ?????? Taimall Nankan Family Entertainment SC ?? 185,773
3 2001 ?????? Taichung Central ?? 118,800
4 2001 ?????FE21Mega Kaohsiung FE21MegA ?? 102,839
5 2001 ???????? Metro Walk ?? 82,500
6 2001 ???? Breeze Center ?? 75,900
7 2002 ??FE21Mega Heinchu FE21MegA ?? 71,265
8 1999 ?????? Asiaworld Shopping Mall ?? 66,650
9 2002 Zoo Mall Zoo Mall ?? 62,700
10 2002 ??? Tiger City ?? 48,970
11 2000 ???? New York New York Center ?? 31,680
12 1994 ?????? The Mall,Taipei Metro ?? 20,469
  • ????
  • ?????????
  • ??????????

2007??????????,????????????
(??????????????)
14
???????? 2/6
  • ????
  • ???????3C????????????????????????
  • 2007????????????????????????????????

15
???????? 3/6
  • ????
  • ???????????????
  • ??????????????????

Starbucks ??????????
Starbucks ??????????
Starbucks ???????????
16
???????? 4/6
  • ????
  • ???????????????????????????????
  • ??????,??????????

??????????
17
???????? 5/6
  • ????
  • ?????????????????????????
  • ??????????????,????????,??????

(???????)
18
???????? 6/6
  • ????
  • ????,??????????????????,????????????

???????????
19
??????????? 1/11
  • ????(commercial district)
  • ?????????????
  • ???????
  • ????????????????????
  • ?????

20
??????????? 2/11
  • ???????
  • ???
  • ??????????????????????
  • ????????????????????????????

21
??????????? 3/11
  • ???????
  • ???
  • ??????????
  • ??????????????????????????

??bonnie-liu.blogspot.com
22
??????????? 4/11
  • ???????
  • ???
  • ????????????,??????????
  • ??????????????

23
??????????? 5/11
  • ???????
  • ???
  • ???????????,????????
  • ????????????????

??forum.dreamreload.com
24
??????????? 6/11
  • ???????
  • ???
  • ????????????,???????
  • ??????????????????????????

??
??photo1.bababian.com
25
??????????? 7/11
  • ???????
  • ???
  • ????????,??????????,??????
  • ???????????

????
26
??????????? 8/11
  • ???????
  • ???
  • ????????,????????,????????
  • ????????????????????????

27
??????????? 9/11
  • ????(trading area)
  • ???????????????
  • ???????
  • ????
  • ????
  • ????

28
??????????? 10/11
  • ?????????
  • ??
  • ??????????????????
  • ??
  • ?????,????????,????
  • ????
  • ????????????,????????????????,?????????

29
??????????? 11/11
  • ?????????
  • ???
  • ???????????,????????
  • ???????????,??????,????????,??????????????
  • ????
  • ??????,????
  • ????
  • ???????????????????????,????

30
????? 1/8
  • ???(wholesaler)??????
  • ???????????????????????????????????
  • ??????????????,???????
  • ??????????????????,????????

31
????? 2/8
  • ?????????
  • ??????????????,???????????
  • ???????????????????????????????????????????,??????
    ??????????????

32
????? 3/8
  • ??????
  • ?????(merchant wholesaler)
  • ????????????
  • ?????????????,?????????,??????????
  • ???????????????????????????????????????

33
????? 4/8
  • ??????
  • ???(agent)????(broker)
  • ????????,??????????????????,???????
  • ????????????????
  • ???????????,???????

34
????? 5/8
  • ??????
  • ????????????
  • ?????????????????????????
  • ???????????,?????????????

35
????? 6/8
  • ???????,??????
  • ??????
  • ?????????????????????????
  • ??????
  • ????????????,??????,???????????,??????

36
????? 7/8
  • ???????,??????
  • ??????
  • ???????????????????
  • ??????
  • ???????????????????,????????

37
????? 8/8
  • ???????,??????
  • ??????
  • ??????(????????)?????(??????????)??????????
  • ???????????????????????,??????????????,??????????

38
?????? 1/5
  • ????(??)???
  • ??????????????????,??????????????
  • ????(??)????
  • ?????????????????

39
?????? 2/5
  • ?????????
  • ???? (order processing)
  • ????????????,???????
  • ???????????????????????(????????)?????????????????
    ????

40
?????? 3/5
  • ?????????
  • ??(warehousing)
  • ??????????????
  • ?????????????????
  • ????????????????????????????????????????

41
?????? 4/5
  • ?????????
  • ????(inventory control)
  • ?????????????,???????????
  • ?????????????
  • ??????????????????????????????????????(just-in-tim
    e inventory???JIT)???,???????,??????????????

42
?????? 5/5
  • ?????????
  • ??(shipping)
  • ??????????,????????
  • ???????????????
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