Hospitality and Tourism

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Hospitality and Tourism
Course Orientation

• 1.01 Describe the basic content of the
  Hospitality and Tourism
• course as part of the Marketing Education program.

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DISTINGUISH BETWEEN PROGRAMS COURSES
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Programs Courses

• Career-Technical Education
• A program of study designed for meeting
  individual needs, interests, and abilities of
  each student while providing opportunities for
  gainful employment, advanced education, and
  practical life application.

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Programs Courses

• Marketing Education
• A program of instruction designed to prepare
  students for entry level jobs, advancement in
  marketing and management careers, and/or for
  future studies in two-year technical/community
  colleges or four-year colleges or universities.

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Programs Courses

• Hospitality and Tourism
• A Marketing Education course designed for
  students interested in careers in travel,
  tourism, and recreation marketing.

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Organization of the Marketing Education Program

• Program components
• Roles of program participants
• Competencies

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PROGRAM COMPONENTS
Classroom instruction
Work-based learning strategies
Career-Technical Education Student Organization
(CTSO)
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Roles of program participants

• Student
• Teacher
• Employer/Training Sponsor
• Parents/Guardians
• Advisory Committee
• School Administration

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COMPETENCIES
COMPETENCY The knowledge, skills, and/or
attitudes necessary for performing certain tasks.

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COMPETENCIES

• National competency areas for
• Marketing Education
• Economics
• Business, Management Entrepreneurship
• Communications Interpersonal Skills
• Professional Development

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Objectives of the Hospitality and Tourismcourse
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Objectives

1. To develop employability skills relative to the
   travel, tourism, and recreation industry
2. To provide an understanding of the major factors
   that impact tourism
3. To develop effective communications and customer
   relations skills

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• To provide an understanding of destinations and
  destination marketing
• To understand the impact of technology on the
  travel, tourism, and recreation industry
• To understand the relationship between the
  segments of the travel, tourism, and recreation
  industry