? ??e???

1
? ??e???µ??? ?p??e???s?

• ???e???? ?????µe?????
• Eric Soderquist

?????????? ??????S????? ?T??O?????? ??????????S
???S????S ???????G??S
2
? ??e???µ??? ?p??e???s?pe??e??µe??
??e?t?????? ????s? ???at?µe?t
st?? ??

1. ??e? apa?t?se?? - ??e? ???a??s?a??? µ??f??
   (13/12/07)
2. ??a?e???s? ???s??
   (14, 20/12/07 10, 11/01/08)
3. St?at????? ?a? ?a???t?µ?a st?? d?e???µ???
   ep??e???s? (17, 18, 24, 25/01/08)
4. ?pa?????? (31/01/08)

3
?e??t? ?e??pt?s?? Buckman Laboratories
11/01/08 ??sa???? st?? µe??t? "Buckman". 25/01/08
?a??d?s? µe??t? "Buckman". ? pe??pt?s? ?a? ??
e??t?se?? e??a? d?a??s?µ?? st? Eduportal, ?a???
?a? ??a s?et??? ????? sta a??????. ? µe??t?
p?a?µat?p??e?te se ?µ?de? 2-3 f??t?t??.
http//www.buckman.com
?? f??t?t?? p?? ?a p?a?µat?p???s??? ??a??p???t???
?a? pa?ad?s??? µ???? ?a?as?e?? 25/01/2008 t??
µe??t? Buckman pa?????? a?t?µata µ?a µ???da t??
p??te p?? a?t?st???e? st?? p??t? e??t?s? t??
te????? e?et?se?? t?? ?. SODERQUIST st?? ?p??a
?a? de? ?a ??e?aste? ?a apa?t?s???.?? f??t?t??
p?? de? ?a e?p????s??? t?? µe??t? Buckman p??pe?
?a apa?t?s??? st?? a?t?st???? e??t?s? t?? te?????
e?et?se??.
4
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
? ??e???µ??? ?p??e???s???e? apa?t?se?? - ??e?
???a??s?a??? µ??f?? pe??e??µe??

1. ????? ?a? t?? d??????s?
2. ?? s?µa??e? d?e????s?
3. ??e? ???a??s?a??? µ??f??
4. N??? ?a???e? ??a t? µ??at?µe?t

5
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
1. ????? ??a t?? d?e????s? ??a??t??ta? ??e?
p???? ??a a?ta????st??? p?e??e?t?µata

• ?a??te?a p????f???µ???? pe??te?
• ?a???sµ??p???s? - ?? pe??te? a???????? ?a? ??
  p??µ??e?t?? p?????e e?e? p?? µe??st?p????? t?
  ?fe??? t???
• "?e??p????t?ta"
• t?? te?????????? pe??e??µ???? p?????t?? ?a?
  ?p??es???
• ??? ep??e???s?a??? µ??t???? pa????? p?????t?? ?a?
  ?p??es???
• ?a?da?a µe??s? t?? "?????? a?t?d?as??" st??
  e?e???e?? ?a? apa?t?se?? t?? pe??ß?????t??

6
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
7
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
2. ?? s?µa??e? d?e????s? a???µ??? s?µas?a t??
a????ep?d?as?? µe t? pe??ß?????

• ?????? a?tap????s?? st?? ?a?da?e? a??a???
• ?pa?t?se?? a?????, ??e? ß??µ??a????? d?µ??,
  a??pt??? ???? ??a??t?t?? ?a? ???s??,
  µa???-??????µ???? a??a???
• S??-e??????...
• ???t??s?...

8
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
2. ?? s?µa??e? d?e????s? s??-e??????
(co-evolution)

• ?? p?? ep?t???µ??e? ?a???t?µ?e? e??a? a?t?? p??
  "run in packs" (Andrew Van De Ven, 2002)
• ?????ep?d?as? µeta??
• ?ta????? (Firms)
• ???µ??a???? (Industries)
• ??aµ??f?µ???? (constructed) ?e??ßa????t????????
  S??????? (te???????a, ??????? µ??at?µe?t, ?esµ???
  p?a?s?a, e?pa?de?t??? s?st?µa...)
• ??ad??µe??? (emerging) ?e??ßa????t????????
  S??????? (??????????, ??????µ????, d?µ???af????,
  ???????????)
• ?a?ade??µata 3G Mobile telephone technology,
  McDonald's relations with animal rigths groups,
  Nike...

9
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
2. ?? s?µa??e? d?e????s? d??t??s?

• G?a t?? e?e???p???s? t?? es?te????? ?a?
  e??te????? ???s?? - µ?s? t?? ???a??s?a???
  µ???s??
• G?a t?? st?at????? d?af???p???s? - µ?s? t??
  ?a???t?µ?a?
• ??µ??????a ???? p?????t?? p?? pe??????? ??e?
  te???????e? ?a? ??a ???s?
• ??µ??????a ???? ?p??es??? ßas?sµ???? st??
  ?ata???s? µ?-e?f?asµ???? a?a????, ?a? st??
  d?µ???????? s??d?asµ? e??s??t???? te?????????
• ??µ??????a ???? e??p??sµ?? pa?a????? ?a? ????
  µe??d?? pa????? ?p??es???.
• ?pa?ap??sd????sµ?? t?? st?at?????? t??
  ep??e???s?? ?a? t?? p???? t??. ?pa?at?p???t?s? se
  a????? ?a? se ef?d?ast???? a??s?de?
• ??µ??????a ???? ???a??s?a??? d?µ?? p?? ep?t??p???
  ?a??te?? d?s?µ? µe t??? ep??e???s?a???? st?????
  ?a? e??s????? t? d?µ??????a a??a?.

10
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
3. ??e? ???a??s?a??? µ??f??a??a?? ?a? "?????µa"
t?? ???a??s?a??? µ??f??
( )

• ? ??as??? µ??f? "M"

??????µ???
???
????et????
???a????
?a?a????
??????
11
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
3. ??e? ???a??s?a??? µ??f??e?????te? ?a?
d??aµ???? µ??f??

• ???a??se?? d??t??? (network organizations)
• ß??µ??a???? pa?a????, µa????? ?p??es?e?

• "???e??t?" ???a??sµ?? (cellular organisations)
• ß??µ??a??e? ßas?sµ??e? st? ???s? - knowledge
  industries

12
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
??e? ???a??s?a??? µ??f?????a??se?? d??t???

• ??e????s? t?? d?ad??as?a? pa?a????? eµp??? ?a?
  p?s? st?? a??s?da a??a? t?? ß??µ??a??a?
• ?p????t??s? st??? t?µe?? ?p?? t? e?e???t??? (ta
  assets) p??s??te? t? µe?a??te?? a??a
• ???µ??e?a t?? ?p????p?? t?µ?? ap? e??te?????
  p???? (Outsourcing )
• S???????s? (Downsizing) t?? ?p??es??? p?? µ?????

13
www.magal.co.uk/dauphinoisethomsonsas/
Excelling through extension networking
www.araymond.fr
14
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
??e? ???a??s?a??? µ??f?? pa??de??µa d??t???
St?at????? a??pt???? p?????t??
Carmaker 1
??a??p???esµ? ???d??
??????? t?? te???????a?
Incremental ße?t??s? t?? te?????????? ap?d?s??.
??ta????st??? ??µ?? (slack)
????e? d?s????e?
?????ste? d??at?t?te? ??a a??pt??? te??????????
??a??t?t??. ???d???? ??a ?af???? d?a??af?
(elimination) ap? t?? ß?s? p??µ??e?t??
Exper Suppliert S
Development intelligence (???s?, ??a??t?te?...)
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? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
??e? ???a??s?a??? µ??f?? pa??de??µa d??t???
St?at????? a??pt???? p?????t??
??e????s? d?ast????t?t?? µ?s? "?a???t?µ????
s?ed?asµ??"
Carmaker 2
Component S2
??????? t?? te???????a?
S??e??? ße?t??s? t?? te?????????? ap?d?s??.
??µ?d??t?ta ??a t? te????????? s?st?µa
????e? d?s????e?
???d???? t? ?a p????e?ta? ? s??a?µ?????s? ap? t??
s?ed?asµ? ???? p?????t??
Direct expert
supply
Exper Suppliert S
Development intelligence (???s?, ??a??t?te?...)
16
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
??e? ???a??s?a??? µ??f?? pa??de??µa d??t???
St?at????? a??pt???? p?????t??
Carmaker 3
?st?as? st?? ????e? te?????????? ??a??t?te? (core
competencies)
System A
??????? t?? te???????a?
.
S??e??? ße?t??s? t?? te?????????? ap?d?s??. ?
a?µ?d??t?ta ??a t?? e?????? t?? te???????a?
µ?????eta? µeta?? p??µ??e?t??
System Supplier
Component S3
????e? d?s????e?
S??e??as?a µeta?? p??µ??e?t??, ?s???? p?es? ??a
?aµ??? ??st?? ?a? ??????? e??p???t?s?
Indirect expert supply
with triangulation
Exper Suppliert S
Development intelligence (???s?, ??a??t?te?...)
17
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
??e? ???a??s?a??? µ??f?? pa??de??µa d??t???
18
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
??e? ???a??s?a??? µ??f?? ???e??t? ???a??sµ??
Biotechnology, Consulting, Software Development...

• ?p?te????ta? ap? ??tta?a (?µ?de?, µ???de? ?a?
  ?t?µa - p??µ??e?t?? d?af???? ?p??es???)
• p?? µp????? ?a ?e?t??????? a?t???µa,
• a??? p??, se s??e??as?a µeta?? t???, µp????? ?a
  p?a?µat?p????? s???et?te?e? ?e?t?????e?
  µe?a??te??? a??a?.
• ???e ??tta?? p??pe? ?a e??a? ??a?? ?a
  a?ad????a???eta? s??e??? p???e?µ???? ?a
  s?µß???e?, ?s? t? d??at?? ?a??te?a, st?? ???
  ??????s?.
• ?µ?t??te? s?µµa??e? ?a? s??e??as?e?
  d?µ????????ta? ?a? ?? µ??a??sµ?? s??des??
  a?t?-???a?????ta? s?et??? µe t?? a????e? ??a t??
  ??a??p???s? t?? pe?at??/???st??.

19
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
??e? ???a??s?a??? µ??f?? ?p??e?µe?? ??????

• ???a??µe?? d??at?t?ta t?? e??a??µ???? ?a
  a?t?-???a?????ta? ???? ap? ta ?a?????t? t???
• ???a??µe??? a???µ?? e??a??µ???? p?? a?aµ??eta? ?a
  te?e??p???s??? d??ad? ?a e?t?p?s??? e??a???e?
  a??pt???? ?a? t??p??? ??a??p???s?? t???
• ???a??µe?e? e??a???e? t?? e??a??µ???? ?a
  ß??s??? ?????????? ???e??p???s? t??
  ?a?????t?? t???

20
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
? ??e???µ??? ?p??e???s? µ?a "a????a" pe??pt?s?
ebay

• F?t??, 35 e?at?µµ???a a????p?? ?a p????s??? p???
  ap? 25 d?se?at?µµ???a e??? se eµp??e?µa
• ?e??ss?te??? ap? 170.000 ep??e???µat?e? ?a
  ?e?d?s??? t? p???e? e?s?d?µ? t???, p?????ta? st?
  ebay
• ?e??ss?te?a a?t?????ta ?a p???????? st? ebay ap?
  t? µe?a??te?? p???t? a?t?????t?? t?? ?.?.?.

21
???? ?a???e? ??a t? µ??at?µe?t (?)
22
???? ?a???e? ??a t? µ??at?µe?t (??)
Use strategy as an incubator for change Develop
customer individualization Use mechanisms of
connectivity to remain in the frontline of
innovation
STRATEGY From duplicated mediocrity to virtual
world-class STRUCTURE From formal rigour to
ad-hoc support PROCESSES From sequenced steps to
produce to systemic flows for value HUMAN
CAPITAL From people as workforce to people as
competitive force
Transfer power from vertical hierarchies to
organic webs of collaboration Bring employees out
of the hierarchies and into the frontline of
value creation Be ware of downsizing, focus on
agile right-sizing
Focus on value streams connecting processes to a
synchronized whole Develop integrated sourcing
with suppliers Bring knowledge out of archives so
that it is activated in action
Develop coaching of employees Move from
coordination to integration and shared
cognition Instill a culture of innovation by all
instead of relying on invention by the few
23
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
? ??e???µ??? ?p??e???s? µ??at?µe?t st?? ?? -
ß?ß?????af?a
O? pa?a??t? a?af???? ß??s???ta? st? Eduportal

• ??sa???? - ??e? ???a??s?a??? ???f??
• Prastacos, G.P., Soderquist, K.E., Spanos, Y.
  Van Wassenhove. L (2002), "An Integrated
  Framework for Managing Change in the New
  Competitive Landsacape", European management
  Journal, (20)1, 55-71.
• ??a?e???s? G??s??
• Hansen, M.T Nohria, N. Tierney, T. (1999),
  "What's Your Strategy for Managing Knowledge",
  Harvard Business Review, 77 (2), 106-116.
• Little, S., Quintas, P. Ray, T. (2002) Managing
  Knowledge An Essential Reader, London, Sage
  Publications. ??????.
• Nonaka I. Toyama, R. Konno, N. (2000) SECI, Ba
  and Leadership a Unified Model of Dynamic
  Knowledge Creation, Long Range Planning, 33,
  5-34.
• Bontis, N et al (1999) The Knowledge Toolbox A
  Review of the Tools Available to Measure and
  Manage Intangible Resources, European Management
  Review, 17 (4), 391-402.
• InnKnow FORUM, no 4. www.msl.aueb.gr/innknow/ind
  exforum.htm

24
? ??e???µ??? ?p??e???s??. ?????µe?????, E.
Soderquist
? ??e???µ??? ?p??e???s? d?a?e???s? ???s??
pe??e??µe??

• ??a?????s? ?a? ?at??t?s? d??f????
  µ??f?? ???s??
• ??a?e???s? t?? ???s?? st?? d?af??et???? µ??f??
  ?a? st?d?? t?? st?? ep??e???s?
• KM Tools, Knowledge Auditing ?a? ?? a?µ?d??t?te?
  e??? CK?
• ???pt??? ap?te?esµat???? d??t??? d?aµe??sµ??
  ???s?? (Knowledge Sharing Networks KSN)
• ?e??t? pe??pt?s?? Buckman Laboratories
  http//www.buckman.com