Enterprise Culture

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Enterprise Culture

• Unit Ten

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Unit Objectives

• After studying this unit, you should
• understand the importance of public speaking
  skills in interpreting.
• find ways to improve your interpreting skills and
  performance.
• master the basic words and expressions about
  enterprise culture.
• know some cultural background knowledge about
  enterprise culture.

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Preparing --Warm-up Exercises

• Choose one of the following topics and work out
  an outline. Then make a speech based on the
  outline.
• 1. Is the Internet a blessing or a curse?
• 2. The most important element for success.
• 3. The key to happiness.
• 4. The ideal job.
• 5. How to develop a company's enterprise culture?

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Preparing --Skills Presentation

• Encoding Training (I) Public Speaking
• Encoding in Interpreting
• Public Speaking
• Expression Style
• Voice Projection
• Eye Contact

5
Preparing --Phrases Interpreting

• A. English to Chinese
• Service concept
• Quality guidelines
• Enterprise spirit
• Management tenets
• Strategic themes
• Market-oriented Service
• Cultural shock
• Cultural undertaking
• Folk culture
• Urban culture

1. ????
2. ????
3. ????
4. ????
5. ????
6. ?????????
7. ????
8. ????
9. ????
10. ????

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Preparing --Phrases Interpreting

• B. Chinese to English
• ???
• ????
• ????
• ????
• ????
• ????
• ????
• ????
• ????
• ????

• value
• innovation for competitiveness
• core concept
• Pursue excellence
• challenge ourselves
• enterprises identification
• social relationship
• Teamwork Spirit
• reasonable price
• speedy service

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Preparing --Sentences
Interpreting

• English to Chinese
• ?????????,??????????,???????
• ABC?????????????????,?????????
• ABC?????????????????????????  
• ????????????????,?????????????,???????????????????
  ???  
• ??????????????????

8

• B. Chinese to English
• Enterprise Culture helped transformation of a
  company based on manufacturing to a
  post-industrial company based on services.
• To stimulate our employees to serve our customers
  and create a bright future, we build a
  distinctive enterprise culture of ABC and promote
  4 core values based on it
• We understand the real potential of these core
  values, as it helps us bring happiness and
  quality to the life of our clients.
• We are on the cutting-edge of our field, as we
  initiate innovative proposals and seek innovating
  solution in our work.
• Our enterprise value Create more value to the
  enterprise and the society.

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Performing --Decoding
(Note-taking)
10
Performing --Memorizing
(Story-retelling)

• Listen to the recordings of Text A again. Try to
  catch more details and improve your notes. Then
  retell the speech in your own words with the help
  of your notes.

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Performing --Encoding (Message
Reconstructing)

• Ladies and Gentlemen, good morning!
• Id like to take this opportunity to make a brief
  introduction of our company. Incorporated in 1988
  and headquartered in Shenzhen, Huawei
  Technologies specializes in the RD, production
  and marketing of telecom equipment, Huawei is now
  a key player in Chinas telecom market and is
  quickly becoming an active participant in the
  global telecom market.

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Performing --Coordinating (Field
Interpreting)

1. ????
2. ????
3. ???
4. ????
5. ?????
6. ???
7. ??

1. daily routine
2. corporate culture
3. cultural values
4. personality traits
5. Entrepreneurial spirit
6. priority
7. Layout

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Packaging --Interpreting and Assessment

1. Cradle of Enterprise Culture
2. Unity, Innovation and Striving for Perfection
3. Innovative Everyday
4. Corporate Identity System
5. image building-up
6. Happy Life, Great Products

1. ??????
2. ?????????
3. ???????
4. ????????
5. ???
6. ?????????

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Packaging --Interpreting and
Assessment
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Packaging -- Feedback and Comments
Aims of this Unit Students Feedback
Teachers Comments The candidate has met
the standard, knowledge and skill
requirements. Candidates ___________________
Date ___________________ Assessor
____________________ Date
___________________
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Assignment --Simulation
Exercises
Work in groups. Role-play the following
situations with your partners, acting as the
Chinese speaker, English speaker and the
interpreter respectively. One group will be
invited to perform in class.
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Points to Remember

• Story-retelling is an essential and practical
  exercise in memory training.
• Categorization, Generalization, Comparison and
  Visualization are some basic skills for story
  retelling.