1
Marketing Your Program Internally and
Externally  Communicating with Tweets, Blogs,
Social Media

• In Twitter
• Search Mary Savoie-Stephens
• Take BABTA Survey tinyurl.com/516survey

2
Current Trends

• First Some Definitions
• Tweet is a message sent or received via Twitter
• Twitter is phone texting on the internetlike
  micro-blogging max 140 characters
• Blogging - internet posting of articles, usually
  in 1st person on daily basis or frequently
• Social Media 96 of Y Gen on Social Networks,
  Gen Y Z very little if any email, 28 trust
  peers, 14 trust ads, its about Relationships
• RESULTS to be online via Twitter BABTA.

3
WHY SOCIAL MEDIA FOR BUSINESS

• Email Is Becoming Obsolete
• Too Many Unimportant Messages
• Hard To Navigate / Organize, especially for Teams
• Workforce Personally uses Social Media - Quick
  Real Time Interactions
• Uses twitter, Facebook, Instagram, Linkedin,
  YouTube, etc.
• Makes Your Company Stronger.
• Possible better employee engagement, employee
  efficiency, marketing effectiveness

4
What is Social Media for Business

• GRASSROOTS Communication CHANGE
• Internal Corporate FaceBook!
• In the case of Travel Management
• Virtual Travel
• Real Time Updates ( Good Bad) Worldwide
• Relationship Building Tool With Suppliers /
  Vendors
• Not Necessary to Provide Daily Content

5
Evolution of Business Social Media Success

• CHATTER product of Salesforce.com
• Road Warriors Opt In
• Started with 50 travelers now 1800 global
  members over 180 Executives SVP Exec now
  believes it is a must have system
• Daily Time involvement is required and so worth
  it!
• Used by Virgin America Virgin America uses
  Chatter to connect its employees and to deliver
  incomparable customer service to its passengers
  both at the terminal and in the air.
• JIVE NetApp, Blue Shield
• YAMMER part of Microsoft Office Division
  CWT, Westfield, ModCloth

6
Evolution of Business Social Media Success

• GOOGLE GROUPS GOOGLE
• Opt to follow - Traveler Pull Info
• In Emergency can push out
• LINKEDIN PRIVATE GROUPS
• Opt In Approves Who Joins
• Manages Content
• Posts Several Times A Day
• Free

7
OBSTACLES TO OVERCOME

• INTERNAL TECHNOLOGY REQUIREMENTS
• CORPORATE PHILOSPHY ON USE OF INTERNET
• Travel Policy / Corporate Policy On Use Of Social
  Media Confidentially
• Legal Privacy Issues
• NOT ENOUGH TIME TO PROVIDE CONTENT
• NO!!!!!!!!!!!!!!!!!!!!!!!!!

8
Possible Next Steps

• Research within your organization chances are
  the corporation is working on this project See
  if you can join the team
• Educate yourself
• Talk to your suppliers / vendors / travelers
  Suppliers talk to your customers
• Develop a Strategic Social Media Business Plan
  for your organization / Department Put it into
  Action