????

1
??????

• ????????????
• ???
• http//www.mgt.ncu.edu.tw/ckfarn
• 2014.2.18 (update)

2
????

• ??? http//www.mgt.ncu.edu.tw/ckfarn/14S_EC.html
  
• ?? http//140.115.82.140/ec/

3
??????????

• ????????????
• ??
• ?????????
• IT Information Technology
• ICT Information and Communications Technology
• Internet

??
??
?????
4
??

• ????????,????????
• ?????
• ??
• ??
• ?????
• ????????
• ??????????????,?????????????,??????????
• ??????,?????????????

5
??

• ??????????
• ????????
• ?????????
• ?????????
• ??????
• ????????
• ??????,????
• ?????????
• ?????????????

6
??????????
G2G
??
G2E
7
???????
??? ????
??? ??? ???
??? (??)
???
??????
????????
??????
8
????

• ??(??)
• ???
• ??
• ??
• ????????????????
• ???,?????????

9
???/???????
?? ?? ?? ???

???? ???
????
????
???? ??
????
???? ??
????
????
???? ??
10
?????????????

• ??,???????????
• ??????????
• ???????
• ????
• ???

11
???????
???,??????, ???????????? ??????
??
????
??????
??
?
??
?? ??
??
??
????
2K AD
0 AD
2K BC
12
?????

• ??????gt????
• ??????gt????
• ??????gt????
• ?????
• ????

13
??????

• ????
• ??????
• ??????
• ?????
• ?????????????
• ????????????????
• ??????
• ??????

14
???????????
????
????
1995
??
???
??
???? EC
??
?? ?? DP/EDP
??? ??? MIS
??? ??? DSS/EIS
?? ?? OLTP
??? ??? ERP
??? ?? EB
50s
60s
80s
90s
00s
70s
??? ???? ????
????
????
????
????
15
??????????

• ??????????
• ????????? 3-4
• ???????
• ??
• ???????24????
• ???
• ????????
• ???????7/11??
• ???????
• ???????????

16
???????

• ?????????????
• ????????????????
• ????????????
• ???????????
• ???????????????

17
??????

• ????????????????
• ???????
• ??????
• ??????????????
• ????/????

18
????????

• ?? B
• ??? C
• ?? G
• ?? E

19
????????

• Business-to-business (B2B)
• Businesses make online transactions purchases
  with other business
• Business-to-consumer (B2C)
• Online transactions between businesses and
  consumers
• B2B2C
• Business-to-consumer (C2C)
• Online transactions among consumers
• Business-to-employee (B2E)
• Information and services made available to
  employees online
• Business-to-employee (B2G)
• Businesses make online transactions with the
  Government

20
eC???
Virtual product
Digital Product
Virtual process
Digital process
Physical Product
Physical process
Virtual delivery agent
Physical agent
Digital agent
21
?????????????
Billion US
??(????)
Sources eMarketer, February 2002 Source
eMarketer, April 2003
22
????????
23
??????????
???????MIC,2009?7?
24
???????? 1300????
???? Research Inc. 2009
25
???Amazon????

• ??????
• ??????
• ???????,???????,????
• ??????,?????????
• ??????,???????
• ??????
• ??????

26
?????

• ??????
• IPv6
• ??????IP??,???????
• ??????????
• Web 2.0
• ???? Web Service
• Facebook
• ??
• ?? POTS (Plain old telephone Service)
• ???????? ? GSM ? 3G ? 4G
• ?????????????

27
????????

• ???????

????????????
28
?????

• ????????????
• ???? Google
• ?????????
• ???????
• ???????
• ?????????????
• ????App Store
• ???????????????

29
????
???
29
30
????

• ????????
• ??????????
• ?????????
• ????
• ????
• ???????????
• ??????

?????????
????????
30
31
????

• ???
• ???????????????
• ???
• ?????????????
• ???????????

????????
31
32
Crowd Sourcing ???????

• ?????(???????)?????????????,??????????????
• the practice of obtaining needed services,
  ideas, or content by soliciting contributions
  from a large group of people, and especially from
  an online community, rather than from traditional
  employees or suppliers. Wikipedia

33
????????????

• ???
• ??

???????
??????????
34
??????
??
?????
??? ????????
????????
??
??????
?????
???????
35
????????????
????????
35
36
?????????

• ??????????????????
• ????????,????
• ?????????,??????
• Skype ????35?????
• ???????????
• ??????????
• ????,??????,????
• ?Google, Yahoo ?
• Facebook ???????????

????????
36
37
(No Transcript)
38
????????????

• ???,???????????
• ??????
• ?????
• ??????????

?????
????????
38
39
??????

• Nupedia
• Web??????????,Bomis???2000?3????
• ?????????,??????(peer-review) ??????
• ?2000/3 2003/9??,???24????????,????74???????
• 2003?9?26??????

????????
39
40
????

• Wiki ?? - Wikipedia
• 2001?1?15?????
• ?2007?10??,??252?????????860????,3?5?????
• 2008?3?25? 1000????
• ??????????
• ??????
• Wiki ??
• Wikinomics How Mass Collaboration Changes
  Everything

????????
40
41
????????
41
42
????

• ??????????
• ?????????????
• ??????????????
• ??????iOS????
• ???????????????? App Store ??
• ????,????????????
• ?? iPhone/iPad ??
• ?????

????????
42
43
??????

• ??????
• ??????????
• ?????? Google ??
• Google ??????????
• ??? App Store ??
• ?? 80 ????
• 2012/3/5?? App Stores ??250??

????????
43
44
?????????

• ?????????????????
• ????????????!!
• YouTube
• ????????,??????
• ???????????
• Google ???????
• ???????
• FB ??????

45
?????????

• ??
• ?????????
• ??????????
• ?????????
• ????????????
• ?????
• ?????????

46
??????????

• ????
• ??????,?????
• ?????????
• ?? Apps ?????????
• ?????????
• ????????????,????
• ??????

????????
46
47
Web 2.0 ?????
??? ??? ???? ???? (????)
Skype eBay 2005/10 2,600
YouTube Google 2006/10 1,650
MySpace News Corp 2005/07 580
Flickr Yahoo 2005/03 30
Del.icio.us Yahoo 2005/12 30
Weblogs AOL 2005/10 25
Blogger Google 2003/02 20
???? Groupon 2010 ??
48
??

• IT/ICT ????
• Information Technology
• Information and Communications Technology
• e-Commerce
• ????
• ???? IT ???????
• ??????
• e-Business
• ??????????--??????
• c-Commerce
• ????
• m-Commerce, l-commerce
• ????

49
?????

• E-Commerce 2012
• Turban ?.
• Part 1 EC?????
• Part 2 EC ??(??, B2B ?)
• Part 3 ????????? ???
• Part 4????-??????
• Part 5?????