Kevin O Shaughnessy

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Kevin O Shaughnessy

• Building structures for success in urban areas

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• Overall County Strategy
• Urban Strategy will only succeed as an integral
  part
• Otherwise House Divided
• Focus on Juvenile

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Club is King
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• Definition of a Successful GAA County
• Strength of its GAA Clubs
• Capacity to embrace all Communities
• If an initiative doesnt benefit the club why
  are we doing it?
• Club Centric
• Only constant in the GAA life of a member

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The Club
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Urban environment Competitive environment

• Greater Choice
• Facilities Challenge
• Parental Ambition

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• Traditional Parish/Community Loyalty
• Challenged
• Conflicting Loyalties

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Urban Strategy Components

• Bottom Up
• Start at Nursery/Go Games
• Lose at Nursery/Go Games Lose Forever
• Club Positioning
• Embracing New Members
• Family Package
• Reflecting Values of all the Community

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Urban Strategy Components

• Facilities
• Closeness to Community
• Local Authorities
• Child/Female Friendly
• Volunteer Strategy
• Are we willing to share power
• Education for new entrants to GAA

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Urban Strategy Components

• Games Programme
• Foundation
• Certainty of Delivery at Juvenile Level
• Program
• Embrace Different Abilities
• Must be facilitated by County Structures
• Attractive to majority of clubs in the County
• Children choose Sports to Play not to Train

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Urban Strategy Components

• Player Focused
• All Clubs not Equal
• Endeavour to Equalise Player Opportunities

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• County Plan
• Urban Plan
• Club Collaboration
• Sum of Club Plans
• Rivalry is for the Playing Pitch
• Club Plan

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Rationale behind the planning process
Analyse the current situation
Design a new way forward
Implementation of plan

• What is the current situation in the club What
  are the club values?
• What is the club mission?
• What are its resources?/ A club audit
• A SWOT analysis

• What is the vision of success?
• What are the key success factors?
• What are the critical challenges?

• Develop new club
• plan
• Implement the plan

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