Radio Content Analysis 101.3 WWQQ

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Radio Content Analysis 101.3 WWQQ

• Maghan Gerrald
• Maria Giandomenico
• Mark Miller

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About WWQQ

• Owned by Cumulus Media
• www.wwqq101.com
• Format Country

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Target Audience

• Target audience is primarily adult male. Ads on
  their website are targeted towards men, such as
  the two shown here, Buffalo Wild Wings, Nascar,
  and Briggs Equipment.

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WWQQ Content Analysis
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Station Contests

• Megaticket Give-away
• Churchs Chicken
• CMT Awards Tickets
• Kodak Camera Give-away
• CD Give-away

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Commercials

• Car Ads- 14
• Restaurants- 4
• Phone Co.- 2
• Other Regional- 13
• - Azalea Fest
• - Watermark Marina of Wilm.
• - Cape Fear Yacht Sales

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Station Spots

• Weather- 6
• Time Saver Traffic- 3
• Station ID- 28

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Artist Breakdown

• Female Artists 8
• Male Artists 28
• Recurring Artists
• -George Strait
• -Tim McGraw
• Recent Songs (Top 40 Country List)

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DJs

• 10-11am Bridgett Banks
• - goofy, upbeat
• 2- 3 pm John Stevens
• - happy, laid-back
• 6-7 pm (Fill-in)
• -didnt say much at all
• Nighttime- Lia Knight

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