Creating Videos for the Web

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Creating Videos for the Web
Natalie Zee Drieu Becky Stern CRAFT,
craftzine.com
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Online Video Usage

• 84.8 of the total U.S. Internet audience viewed
  online video.
• The average online video viewer watched 12.2
  hours of video/month.
• 128.1 million viewers watched more than 12
  billion videos on YouTube.com (94.3 videos per
  viewer).
• The duration of the average online video was 4.0
  minutes.

November 2009 comScore report
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Online Video Usage
Time Spent Viewing Online Video Up 13 in
December 2009
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Video Across Devices
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Video on CRAFT
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CRAFT Video Hemming Pants
Embed Video Here to Preview Hemming Pants or
Lilypad Bike Patch
Hemming pants on CRAFT
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Getting Started
Simple, inexpensive tools (mainly lights)
photo credit
photo credit
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Getting Started
Setting the stage
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Software
Take what you can get!
photo credit
Cinelerra (Linux)
Final Cut Express (Mac)
Adobe Premiere (Mac/PC)
Photos by Matt Mets
Photos by Sean Ragan
photo credit
iMovie (Mac)
Windows Movie Maker (PC)
Pitivi (Linux)
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Organize and shoot!

• Prepare open-ended questions
• Consider lighting, sound
• Prepare a shot list
• Set the scene
• Shoot more than you think youll need
• Do multiple takes
• Be open, experiment!

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Edit and export

• Establishing shot
• Brand identity
• Main video
• Conclusion and audience guidance
• Voiceover and music
• Keep it short
• Export as big as you can (H.264 is good)

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Sharing Videos Online

• Publish a podcast in iTunes
• Tubemogul for launching to many sites
• Tag it properly
• Embed on your site
• Engage with comments discussion
• Share with friends/colleagues
• Use analytics

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Thank You!
Download this presentation http//craftzine.com/o
nlinevideotools Contact information Natalie Zee
Drieu, Editor-in-Chief nat_at_craftzine.com Becky
Stern, Associate Editor becky_at_craftzine.com