Is Worth Increasing?

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Dental Practice as a Business
Negotiable Value
Operational Value
Is Worth Increasing?
Is It Making Money?
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Dental Practice as a Business
Competition
Business Functions
Marketing
Cost
Capital
Management
Leadership
Value of Service Market
Employees
Access
Economy
Technology
Politics
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• You dont get what you want,
• you get what you measure.

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onPARC thinks you should measure these regions
of a dental practice for business success
Patients
Business Performance
Staff
Dentist
Compliance
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• Who is onPARC?

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Who are onPARCs People?
Principals Dr. Marc Cooper, DDS, MSD Dr. William
Hayden, DDS, MPH Dr. Daniel Shugars, DDS, Ph.D.,
MPH Mr. Chris Creamer Advisors Dr. Mike
Farley Dr. John Lohse, DDS Dr. Mark Silberg,
DDS Dr. Randy Nolf, DDS Technical Advisors Dr.
Daryl Rasmussen, Ph.D. Dr. Pam Smith,Ph.D.
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• What is onPARC?

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• onPARC is a privately held company that provides
  online surveys and assessments that automate
  dental practice management and credentialing.
• onPARCs surveys assess, report and deliver
  actionable recommendations on the core business
  elements of a dental practice.

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What is onPARCs Business Model?

• onPARC is an ASP - Application Service Provider.
• onPARC designs and delivers surveys that assess
  and report on the regions required for business
  performance of a dental practice, its personnel
  and its patients.
• onPARC provides the training and direct support
  for their customers to implement these surveys
  successfully.

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Driving the Business of Practice
Chart Review
Risk Assess- ment
Third Party
PPO
Surveys Are the Gauges and Signs for the Business
of Dental Practice
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onPARCs Core Package

• onPARC instruments assess the following areas of
  dental practice
• The Patients / Patient Satisfaction or
  Parent-Patients Satisfaction Surveys
• The Dentist / Dentist Satisfaction Assessment
• The Employees / Staff Satisfaction Survey
• Business Management / Business Performance
  Assessment

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What other surveys does onPARC provide?
Branched Surveys
Performance Reviews
Staff Satisfaction
Dentist Satisfaction
Chart Review
Credentialing
Business Performance
Regulatory Compliance
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Who are onPARCs customers?

• Private practice dentists.
• PPOs, IPAs, DPMs and DHMOs
• Companies or organizations whose customers are
  dentists these associated practices are
  directly or indirectly tied to their success.
• Companies and/or practices that realize, enabling
  dentists to be successful at their business is an
  intelligent strategic objective.

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What are onPARCs outcomes?

• Provides an online and automated practice
  management utility that is economical and
  reliable.
• Using these tools will improve a dental
  practices productivity, satisfaction and margin.

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How do onPARC surveys produce these outcomes?

• Reveal to dentists, executives and consultants,
  specifically where the problems exist within a
  dental practices core business functions.
• Define necessary conditions for results.
• Offer specific recommendations to the dentist -
  about how to correct or adjust poorly performing
  areas - that are identified in the surveys.
• Allow dentists to compare results over time -
  quality improvement.
• Remind dentists on scheduling and implementing
  future surveys.

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What is onPARCs value proposition for dentists?

• Saves losing patients. Enhances attracting new
  ones.
• Informs dentists where and what to work on to
  improve business performance and practice
  revenues.
• Allows for successful credentialing.
• Improves staff satisfaction, retention and
  performance.
• Improves dentists satisfaction and well
  being.
• Offers a reliable, economical and reproducible
  practice management system.

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How does onPARC compare?
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How do the surveys work? The survey process
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Dentists directed to a Website
Dentists
Clearinghouses, 3rd Parties Suppliers
Sales or Rep Support Call
Word of Mouth
Website 1
E-mails
Articles and Presentations
Marketing or Conferences
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onPARCs Website
Or hyperlink to customers Website
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1-800-555-9723
ABC Insurance CompanyDentistry You Can Count On
Patient Staff Business Dentist
Client login

• Online Practice Management Survey Tools
• Assess your dental practices core business
  functions.
• Produce actionable information which can
  directlyimprove
• Patient Satisfaction and Referrals
• Staff Satisfaction and Performance
• Business Performance - Revenues and Collections
• Dentists Personal and Professional
  Satisfaction
• Referral Satisfaction of Specialists
• Provide immediate impact.
• An easy to use and economical solution for
  practice management.
• Find out whats working and not working in your
  practice and what -you can do
  about it.

Surveys Patient Satisfaction Staff
Satisfaction Business Performance Dentist Sati
sfaction Referral Satisfaction
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Example
ABC Preferred Provider Organization
Empowering Our Dentists Success

• Online practice business performance assessment
  tools provided to our members
• Assess your dental practices core business
  functions.
• Produce actionable information which can
  directly improve staff performance, management,
  marketing and financial performance.
• Provide immediate impact.
• Easy to use and an economical solution.
• Please go to ABCs Practice Performance Tools
  Overview.

Sample Backroom Provider
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Content of page describes the step-by-step
process
Sales or Rep Support Call
Website 1
E-mails
Marketing or Conferences
Welcome/Orientation Page 2
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Orientation / Overview

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Sales or Rep Support Call
Website 1
E-mails
Marketing or Conferences
Welcome/Orientation 2
Registration 3
Credit Card Transaction
Credit Card Processed Password Issued
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Registration
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Registration
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Sales or Rep Support Call
Website 1
E-mails
Marketing or Conferences
Welcome/Orientation 2
Survey - Completed Submitted 4
Registration 3
Credit Card Transaction
Credit Card Processed Password Issued
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Online Survey
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Sales or Rep Support Call
Website 1
E-mails
Automated or Facilitated
Marketing or Conferences
Welcome/Orientation 2
Report Delivered 5
Data Analyzed Reports Generated
Survey - Completed Submitted 4
Registration 3
Credit Card Transaction
Credit Card Processed Password Issued
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Report of Findings

• Four Interconnected Elements
• Data Reporting
• Data Analysis
• Characteristics of Condition
• Recommendations

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Report of Findings

• Reports delivered to meet the customers
  requirements.
• Reports can be configured in numbers of forms.
  Graphs, text and numbers.

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Patient Satisfaction Survey
The purpose of this survey is to inform
dentist-owners of the condition of patient
satisfaction' in their practices. The survey
discloses and measures those areas that are
essential for patient satisfaction -
Relationship to Dentist and Staff - Quality of
Care - Perceived Value - Financial Management
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Patient Satisfaction Survey
Here is how you scored by category on a 100
scale(10Completely Disagree and 100
Completely Agree)
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FINANCES 7) Explanation of financial
arrangements for treatment. 18) Speed in
processing my dental insurance claims. 19) Attenti
on paid to billing concerns.
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Staff Satisfaction Survey
Comparison Staff vs. Doctor - Overall Categories
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Staff Satisfaction Survey
Comparison (Front Back) and Doctor
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Staff Satisfaction Snapshot
Overall Score Each Category - Struggling
Practice
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Typical Data Delivered in Report of Findings
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Benchmarking - Best Practices
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onPARCs Black Box
Participation leads to ownership, responsibility
and team spirit. If you are not including the
staff in creating the future, they won't be
committed to making it happen.
Recommendation Have staff meetings specifically
to talk about possible ways to improve your care
and your service to patients. Choose one or two
items that can be implemented. Generate a plan
and take action.
We routinely meet as a staff to plan innovative
ways to grow the practice.
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Technology, science and materials are moving at
rapid speed. If you are changing with the times,
you are constantly reconfiguring what you do
and how you do it. Your market is interacting
with other systems that are changing with the
times. They'll expect these changes from you. If
you aren't ahead of these changes, then youre
behind. Harder to adapt to these changes later
on, since the learning curve is steeper then. If
you haven't reconfigured your strategy, odds are
increasing you will lose market share and the
asset value of your practice will decrease.
Comparing todays practice to 2-3 years ago, we
have significantly changed our strategic position
in the marketplace. Score
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Most people don't like "change," but the job of
leadership to create change. Can't create
change for change-sake. A leader creates change
in order to better fulfill the vision and
achieve the mission. Recommendation Generate
an authentic vision and compelling mission for
the practice. A vision that you believe in and
your staff is willing to commit to achieving.
Then look at what changes you need to make to
fulfill the vision and accomplish the mission.
Then work on these changes.
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What one thing about patient service would you
most like to see improved? Commitment to seeing
patients on time. We (doctors and staff) tend
to forget to continue to treat patients the way
we do when we signed them up. I feel we do an
outstanding job, but we can always improve in
communication. Permanent hours they can count
on. Assistants talking to parents at each
visit. Staying within treatment time. Paying
attention to every patient the entire time they
are in the office - speaking with the patients,
both on a personal level and about their
treatment, not amongst ourselves (staff
doctors) or about other patients. Pt. seems to
have to wait in chair for Dr. for long periods of
times. See a little more improvement in patient
not having to wait to long to see a
doctor. Better structure around late appts
(re-appointing) pts. with broken items
(reschedule). Some way to keep the doctors
motivated to staying on time.
In Their Own Words - Open-ended Answers
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• In business and in life,
• you get what you measure.