?? ?????????? ???????

1
????? ????? ??????? ???????? ???????????? ????,
???????? ???????????? ??????? ???? ??
??????????? ????????? ?????????????????,
????????? ?? ????????? ??. ?.?. ??????????
???????????? ???????? ???? ???????

• ???????????? ??????
• ???? ??? ????????? ? ?????????? ???????????,
• ? ?????????????? ? ?? ????????????,
• ?? ?????????? ??????? ??????
• ????? ????????.
• ????? ?????? ?????? ?????

2
?????? (? ???. ???????? ??????????) ?? ??????
?????????? ?????, ????????? ????? ????????????.?
?????????? ?????? ??????????? ???????,
?????? ??????. ? ???????? ???????? ???
?????? ? ?????????? ?????????? ???????, ???? -
GIF, JPEG, ????? - dvd, avi, ???? mp3, wav. ?
??????????? ????????? ??????????? ???????????
???????? ??? ??????? ?????? ????????? ??????? -
NTSC, PAL ? SECAM, ??????? ??????????? - HD
(????. high-definition), ????? ??????? ????????.
?????? ?? ????????? ??????
3
?????? ?? ???????? ???????????, ?? ????????
????????? ????????? ??????????? ???????????,
?????????? ???? ??????????? ?? ??????????? ????
????????????, ????? ?????????? ??
?????.????????????? - ??????????
????????????-?????????????? ???????,
??????????????? ? ???????????? ?????????,
?????????? ? ??????? ?????????-???????????
????????, ??? ???????? ?????????? ??????????
?????????? ?? ???????????? ???????????. ????????
?. ?. ?????-???????? ?? ??????? ? ???????????. ?
2006.
?????? ?? ?????? ?????-????????
4
?????????? - (media text, Media construct)
????????????, ????????? ? ????-????? ??????? ??
????? ?????.???????????? - (???. content
?????) ??????? ????????????? ????? ????-?????
????? ?????????? ????????????. ????????????
??????? - ?????????????? ?????????, ? ?????
?????????? ?????? ????? ????? ??????????
?????????? (??????? ???????), ? ????? ???????? ??
????????? ???????????, ???????? ????????
??????????.
5

• ? ???????? ????? ???????? ????????????
  ???????????????? ????? - ???????????? ??????
  ???????? ????????? ???-????? ? ?????????,
  ???????? ? ?????????. ??????? ???????
  ????????????.
• ? ???????????? ????????? ????????????? ???
  ?????, ???? ? ??????????????? ???????
• ? ?????? ??????????
• ? ?????? ????????

6
??????? ???????????? ??????? ??????

• ??????????
• ???????????? ? ??????????????? ???? ?????????
  ????????????? ??????? ?????? ????????????
  ??????????? ?????????? ?????????????? ????????
  ??????????? ????????.
• ?????????
• ???? ? ??????, ???? ????????? ???????? ?????
  ????????????? ???????? ???????? ?????????,
• ??????? ??? ??????????? ??? ???????????????
  ???????.
• ??????? ????????.

7
?????? ?????

• ?????? ??????? ????? ?????? ?? ????????????
  ??????????????? ????????, ????????-???????? ?
  ?????????? ?????????????, ? ???? ????????. ??
  ?????? ?? ????????????? ?????? ??????
  ???????????, ??? ??? ??? ?? ?????? ?????, ?
  ??????? ?????????? ???????, ??????????? ????????
  ?? ?????? ???, ?????????? ??????????? ?????, ??
  ????????? ?????????, ????????? ??????????.
• _____________________________
• Altheide D.L., Snow R.P. Media worlds in the
  postjournalism era. N.Y., 1991

8
?????? ??????????

• ????????????? ? ?????????? ????????? ?????????
  ???????? ???????? ??????????.
• ???? ?? ????????? ?????????? ??????? ?
  ???????????? ????? ????????? ????? ? ???????
  ????????????.
• ?????? ?????????? - ?????????? ?????? ???????
  ??? ???????????? ??????????????, ????? ???????
  ???????? ???? ???????????? ???????.
• ?????? ?????? ?? ????? ???? ???????????
  ??????? ????????? ????????????? ? ????????, ??? ?
  ?????? ????, ??? ? ? ??????? ?????, ?
  ???????????? ???????? ?????????.

9
??????? ??????? ??????????

• 1. ?????????????? ?????? ??????? ???????????
  ?? ????????? ?????? ???? (?????) ??????????. ????
  ?? ????????????? ? ????????? ????????? ?????
  ???-?????, ? ?????????? ????????? ????????
  ????????? ?????? ?? ?????????? ???????????
• ?) ????????? ???????????? ????????? (??????,
  ????????????? ???), ??? ????????? ????????
  ??????????
• ?) ????????? ???????????? ????????.
• 2. ?????????? ?????? ??????? ? ?????? ????????
  ???????? ??????????? ?? ????????? ????? ?????????
  ?????????? ????? ????????? ? ???????? ????????.
• 3. ?????????? ?????? ??????? ??????????,
  ???????-?????????? ?????? ????????, ??????????
  ???????? ???????????, ???? ?? ???, ??? ???????
  ???? ???????? ?????????
• ?) ????????? ????????????? ????? ????????? ???
  ???????? ?? ???
• ?) ????????? ?????? ??????? ???? ?? ?????
  ???-?????.
• ?????? ????????? ?? ????? ????? ??????? ??
  ???????? ??????, ????????? ?????????? ???????
  ???????????? ?????????????.

10
?????? ????????

• ?????? ??????????? ???? ?????????? ????????????
  ????????
• ??? ?????????? ?? ?? ?????????? ????????? ?
  ?????? ??????? ???????????? ????????.
• ???????? ???????? ????? ????? ???? ???
  ???????????? ???????????, ???? ?????? ????
  ???????? ????????? ? ??????????? ?????????
  ??????????? ???????????? ?????????. ???? ???????
  - ???? ???? ? ????????? ????????? ?????? ?????? ?
  ????????? ??????? ???????. ????? ??? ??????????
  ?? ??????????? ???? ????????? ??????????????
  ??????? ????? ?????????.

11
?????? ????????. ?????????.

• ?????? ???????????? ???????? ?????? ???
• ????? ????????? ???????? ?????????, ??????? ????
  ??? ?????? ???????????????.
• ??????, ??? ??????????????? ??? ???????????
  ???????? ?? ????????? ????? ?????? ? ???????????
  ????????? ???????? ??????, ?????????, ?????????.
• ?????????? ?? ??????????? ? ??????? ??????? ???
  ?????? ??? (????????, ?????????) ?? ?????????
  ???????? ????? ???????.

12
?????? ???????

• ?????? ???????(Production Bible) - ????????
  ?????????? ?? ?????????? ? ??????????? ????????
  ??? ????????????, ????? ??? ??????? ?? ????
  ?????.
• ??? ??? ???????
• ???????? ???????, ?? ?????????, ???? ??? ????
  ??????? ?????????, ???????.
• ?????????? ??????????? (???????, ??????,
  ??????..)
• ????????? ?? ???????????????.
• ?????? ??????? ????????? ????? ??????? ??????????
  ????. ? 2000 ???? ???????? ????????? ?
  ????????????? ?? ??????? ???????????? - FRAPA
  (Format Recognition and Protection Association)

13
??????? ???????????? ????????? ???????

• ?????? ? ????????? ??????? ?? ?? ???????????
  ???????? ????? ????????? ? ????????? ? ??????????
  ???????? ????????????? ????????.
• ??????????? ?????????? ??????, ????, ?? ???????,
  ???????? ???????? ??? ?????? ????
  ???????????????????? ?? ?????? ??????????, ????
  ??? ???? ?????????????? ?? ???????? ????? ??????.

14
????????? ???????, ?????????? ?? ????????????
???????????

• ????????? ???????-??? ????? ????? (Wife Swap,
  ?????? ????????), ??????, ?? ???????? ?????
  (Honey, were killing the kids, ??????
  ????????), ???????? ?????? (The Moment of
  Truth, ??? ?? ?????? Nada más que la verdad,
  ????????) ???? ?? ???? (Happy Family Plan,
  ??????)
• ???????-??? ??? ??????????? ?????? ??????
  (L'Île de la tentation, ???????), ????? (Harem,
  ??????), ????? ???????????? (Britains Psychic
  Challenge, ?????? ????????), ???????? ?????
  (Survivor, ???)
• ??????? - ??? ???????? (dating show) ??????? ?
  ??????? ??????? (Blind Date ?????? ????????),
  ???????? (The Bachelor, ???), ?????? ?????
  ??????? (Farmer Wants a Wife, ?????? ????????),
  ????? ?????????? (????? ?????????, ?????)
• ??????? - ??? ??????????? (makeover show)
  ??????? ????? (Extreme Makeover, ???), ???
  ??????? ?? ??????? (Ladette To Lady, ??????
  ????????), ???????? ?????? ?? ?????? (Beauty
  the Geek, ???), ??????????????? ????? (???????
  ?????? 11 ? ??????????? ????? ??????? From G's
  to Gents)

15
????????? ???????, ?????????? ?? ????????????
???????????

• ????????? (quiz show) ?????? ??????? (Who
  Wants to Be a Millionaire? ?????? ????????),
  ????????????? (Brainiest, ?????? ????????),
  ??? ?? ??????? (Name That Tune, ???)
• ?????? ??? (?bstacle show) ???? ????????? (
  Intervilles, ???????), ????? ??? ????? ?????,
  ??? (The Cube, ?????? ????????)
• ??????? ???????? (Love Bugs, ??????),
• ??????-??? ??????? ??? ?????? (America's Got
  Talent ??? ?? ?????? Got Talent, ??????
  ????????), ??????? (Star Academy, ????????),
  ????? ?????? (The Voice of Holland, ????????),
  ? ?????? (?????? The ? Factor, ??????
  ????????)), ?????. ???? (The Voice Kids,
  ????????), ???????? ??? (So You Think You Can
  Dance? ?????? ????????)
• ??? ?? ?????? ????? ????? ? ??????? (Strictly
  Come Dancing, ?????? ????????), ??????? ?????,
  ????? ????? (?????? Stars On Stage, ??????)
• ????????? ???????-??? ???????? ????? (Hell's
  Kitchen, ???), ?? ????? (Kitchen
  Nightmares,???)

16
??????????? ?????????? ???????

• ??????? ?????? ??????, ????????
• ????????? ????? ???????? ?????? ??????? ??
  ??????? ?????????? ????, ??? ??? ????
• ????????? 11 ??? ???????
• ????????? ??????? ??????? ?????.
• ????? ????? ???????, ??? ????? ??????????
  ??????? ??????? ?? ??????.
• ?????? 95 ??????? ???????? ??????, ??????
  ????? ??????s, ??????????? ?? ????,
  ???????? ???????.
• ??? ??????? ?????? ???????? ??????
• ?????? Studio ??????? ?????, ?????? live.
  ?????????
• ???? ????? ?????? ?????? ??????????? ?????.