Denotation and Connotation

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Denotation and Connotation
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Key Learning Written and oral communication
uses persuasive devices.
Unit Essential Question How do persuasive
devices make a message influential? 0701.5.2,
0701.5.4
Concept Persuasive Devices
Concept Connotative and Denotative Meanings
Concept Fact and Opinion
Concept Slogans
Lesson Essential Questions How do I identify
different types of persuasive devices?
Lesson Essential Questions How do I distinguish
between the connotative and denotative meanings
of words?
Lesson Essential Questions How do I
differentiate between fact and opinion? What are
examples of facts and opinions in advertisements
and other texts?
Lesson Essential Questions What makes a slogan
effective?
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Activator What Does This Mean?

• On your notesheet, write the meanings of these
  words
• Home
• House
• Residence
• Dwelling

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Activator What Does This Mean?

• The words home, house, residence, and dwelling
  all have the same basic definition, but the
  meaning of each word is very different.

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Activator What Does This Mean?

• What is the definition of home, house, residence,
  and dwelling?

• Where a person lives at any given time.

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Activator What Does This Mean?

• Even though these four words have the same
  DENOTATION (DICTIONARY DEFINITION) they all have
  different meanings, or CONNOTATIONS.

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Activator What Does This Mean?

• CONNOTATIONS
• Home cozy, loving, comfortable
• House the actual building
• Residence cold, no feeling
• Dwelling primitive or basic surrounding

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Denotation

• Denotation is the strict dictionary meaning of a
  word.
• Denotation is the literal meaning of the word.

DDictionary
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Connotation

• Connotation is the emotional, cultural, and
  imaginative meaning or association surrounding a
  word.
• A connotation of a word can be either
  positive or negative.

C Colorful or Connection
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Examples (AP 1)

• If something doesnt cost a lot, we can call it
  either CHEAP or INEXPENSIVE.

This is the DENOTATION of the words inexpensive
and cheap.

• Which word has a positive connotation?

• A negative connotation?

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Examples (AP 1)

• When we put something into something else, we can
  call it either INVESTING or GAMBLING.

This is the DENOTATION of the words gambling and
investing.

• Which word has a positive connotation?

• A negative connotation?

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Examples (AP 1)

• When something has never been there before, we
  can call that either NEW or UNPROVEN.

This is the DENOTATION of the words new and
unproven.

• Which word has a positive connotation?

• A negative connotation?

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Examples (AP 1)

• When someone is very careful with their money, we
  can call them either STINGY or THRIFTY.

This is the DENOTATION of the words thrifty and
miserly.

• Which word has a positive connotation?

• A negative connotation?

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Examples (AP 1)

• If someone is buying a car, and they can choose a
  USED or PRE-OWNED vehicle, which has the positive
  connotation?

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Lets Practice! (AP2)

• Remember, a word can have a positive or negative
  connotation.
• Using the words on the next slide, match up the
  positive connotation word with its negative
  connotation word.

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Lets Practice (AP2)

1. Proper A. Weird
2. Brave B. Outrageous
3. Fascinating C. Smirk
4. Hilarious D. Foolhardy
5. Smile E. Snobby

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Which Has the Positive Connotation? (AP3)

• Which headline would you be likely to find in the
  Cubs hometown paper?
• a. Cubs Destroy Cards 5-3
• b. Cards Effort Falls Short
• Cubs Win 5-3

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Which Has the Negative Connotation? (AP3)

• Which newspaper does not favor the development
  project?
• a. Mall to Destroy 300
• Homes
• b. Mall to Bring 3,000 Jobs

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What Does The Word Chicken Mean In These Titles?
(AP4)
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Class Activity
Word Denotation Positive Connotation Negative Connotation

Chicken Bird fowl food afraid
Dog Mutt, mongrel
Bold
Curious
Slender scrawny
Smart
Pig
Mysterious unique fascinating

Laugh cackle
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Summarizer

• Connotative/Denotative worksheet options.