Global Business Ethics and Social Responsibility

1
Chapter 10

• Global Business Ethics and Social Responsibility

2
Brainstorm

1. List 1 positive and 1 negative media story youve
   heard recently about business ethics and issues?
2. To whom should multinational businesses show
   corporate responsibility?
3. What is the role of Canadian international
   businesses in developing nations?

3
Understanding Business Ethics

• Code of Ethics
• Values, written or not, that represent principles
  for actions of individuals and organizations
• E.g. home, schools, businesses, countries
• The Tiger Way

4
Understanding Business Ethics

• Rule of Law
• Written laws, refined in history, establish the
  rules that citizens are expected to follow
• E.g. Canadian Charter of Rights and Freedoms
• Ethical Dilemma
• 2 courses of action conflict, choice between two
  fundamental rights

5
Cultural Relativism vs. Ethical Imperialism

• Ethical Imperialism - belief that certain forms
  of behaviour are categorically right or wrong
• Cultural Relativism - belief that behaviour
  should be governed by what will bring greatest
  good
• E.g. smoking, children working

6
Corporate Social Responsibility

• Corporate Social Responsibility
• Broadly covers corporate standards and practices
  regarding human rights, the environment, human
  resources, and community relations
• Stakeholders - people affected by performance of
  company
• E.g. management, employees, shareholders, host
  community

7
Social Marketing

• Social Marketing
• Proactive initiatives that companies take to
  support a cause, e.g. literacy, environment,
  poverty
• Also known as Cause Marketing
• Successful recent examples
• ???

8
Homework

• Read Cause Related Consumerism. Answer the
  questions at the end of the article.
• http//www.brandchannel.com/features_effect.asp?pf
  _id337
• Explain the term business ethics.
• Describe the difference between cultural
  relativism and ethical imperialism.

9
Traditional Route for CSR

• Portion of proceeds go to
• Hide the fact that profit is a motivation for
  social responsibility
• Examples ??
• Find the CSR for
• Nike Adidas
• Apple Samsung
• Twitter - facebook