Marriage and Media

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Marriage and Media
M M

• For Better or Worse

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MARRIAGE AND MEDIAFor Better or Worse

• Mass media- television, radio, the movies,
  newspapers and magazines strongly influence our
  choices.
• For better or worse, corporations depend heavily
  upon media as one of the greatest influences in
  suggestions planted in consumer minds.

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MARRIAGE AND MEDIAFor Better or Worse

• As catchy advertising, documentaries, and intense
  dram have all been used to reach key audiences,
  the South Los Angeles Healthy Marriage
  Demonstration Project has crafted an MM
  Campaign, to include slogans and messages to
  follow in this presentation, public service
  announcements, and specialized film in our
  outreach to multiple generations.

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• South Los Angeles Healthy Marriage Demonstration
  Project has chosen a generational and
  multi-cultural approach to marriage education
  with media as one of multiple strategies.
• We use media to include history and recall severe
  risk factors yet documented and celebrated
  resilience of marriage through couples like the
  Walls and Carters.

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MARRIAGE AND MEDIAFor Better or Worse

• Marriage and media are united to capture the
  faith and focus of Rev. Carlvern and Mrs. Paula
  Dunn, as married mentors as part of the PEN OR
  PENCIL M.O.V.E.MENT to stimulate dialogue and
  touch thousands of lives who face for better or
  worse before, through, and following the
  incarceration of one or both partners.

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• PEN OR PENCIL allows us to use media and other
  tools to discourage the PEN(itentiary) and
  encourage education (the pencil) by cultivating
  the skills and will to excel beyond the risks
  they face, even as teenage fathers and the
  distractions and death to future success and
  relationships along their journey into manhood.

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Our film presentation, public service
announcement, and supplemental media tools
compliment PEN OR PENCIL, our highly innovative
curriculum approach with special outreach to
black and Hispanic court-involved/foster-care/teen
age males to assist them in becoming men of
valor.
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MARRIAGE AND MEDIAFor Better or Worse

• Through the experiences of Maura Sanchez and
  Israel Villalobos captured on film, we use media
  to explore marriage and multi-cultural
  experiences in blended family environments.
• Their story and that of many similar couples is
  presented in our general courses and further
  examined in our PEN OR PENCIL Til Death Do Us
  Part Series (Death By Distance).

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MARRIAGE AND MEDIAFor Better or Worse

• Our marriage mentors, Herbert and Janet Leflore
  and Tyrone and Teresa Glover, allow us to benefit
  from the longevity of marriage and when marriage
  is enriched by a second chance.
• Their experiences as couples on film help to
  build a bridge between our historic past into our
  present and future survival as families.

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MARRIAGE AND MEDIAFor Better or Worse
As a precursor to either of our programs and
media presentations, we ask viewers to consider
the variables of better or worse in building
relationships by offering a few key points which
have been used successfully in other media
campaigns
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For better or worse, here is our commercial advice
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MARRIAGE AND MEDIAFor Better or Worse

• Energizer batteries made popular the slogan, He
  keeps going, and going, and going, . . .
• The reference was to a pink bunny with a drum.
• While physical intimacy is a vital part of the
  marital experience, it should not be the
  exclusive criteria determine a life-long mate.

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MARRIAGE AND MEDIAFor Better or Worse

• Best Buy made famous, Thousands of
  possibilities. Get yours.
• Technology has now entered into the date/mate
  frenzy making, I do, as simple as asking
  whether you have access to a computer .
• The decision to get married is not as simple as
  downloading a file.

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MARRIAGE AND MEDIAFor Better or Worse

• Since 1988, Nike has said, Just do it.
• It would be wise to give marriage more thought.

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MARRIAGE AND MEDIAFor Better or Worse

• There are instances when it should be clear,
  without the assistance of Johnny Walker, to
  decide it is best to, Keep walking.

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MARRIAGE AND MEDIAFor Better or Worse

• We are generally on our best behavior during the
  early phases of dating.
• As time goes by, we become more real to one
  another.

• Over 30 years ago on his show, the late comedian,
  Flip Wilson, made popular the pre-marital
  reminder that, What you see is what you get.

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MARRIAGE AND MEDIAFor Better or Worse

• Being rational and realistic about reasons for
  marrying is not easy. But people who marry
  mainly for positive reasons are more likely to
  have a happier marriage than those whose marriage
  is based on negative reasons.
• When the choice is better rather than worse,
  Toyota said it best, Oh what a feeling!

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MARRIAGE AND MEDIAFor Better or Worse

• In summary to the questions we have raised in
  this presentation, we echo the voice of reasoning
  and Verizon Can you hear me now? Good!
• . . . And to further convey our desire to
  influence healthy marriages, we have more points
  we would like for you to see and hear in the
  following film presentation . . .

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