Samsung Telecommunications America, Inc.

1
How does Samsung compete with Cisco VoIP
solutions?
2
Samsungs OfficeServ IP Enabled Digital Phone
Systems

• Digital Telephones
• IP Telephones
• IP Networking
• Analog Phones
• CTI
• Centralized Switching

3
Lets talk about the competition.

• Expensive
• No Digital Phones
• 1 year warranty (some pieces only get a 90 day
  warranty)
• No Native Paging
• Network Switching
• Additional Warranty available through SMARTnet.

4
SMARTnet

• Cisco will offer a purchase of additional
  support, called SMARTnet, beginning at the time
  of installation and renewing each year, to
  provide varying levels of coverage for operating
  system software, technical assistance center
  (TAC) support, parts replacement, and onsite
  response.

5
Samsung Tech-Support

• Most of the services provided by SMARTnet are
  currently provided to the dealer by Samsung and
  therefore not charged to the customer.

6
Warranty

• Samsungs 5-year extended warranty program is one
  of the best in the Industry. The standard
  two-year warranty is extended to five-years and
  the coverage is also extended to include
  lightning and power surge.

7
Samsung Uses Centralized Switching
iDCS 500 R2
8
Centralized Switching

• Lower bandwidth requirements
• Negligible impact on existing data infrastructure

9
Cisco Uses Network Switching

Voice Mail
TI/PRI Gateway
Call Mgr..
Analog Sta.Gateway
Analog Trunk Gateway
10
Network Switching

• Much higher bandwidth requirements
• Change out of other network equipment, i.e. hubs,
  switches, routers can be predicted
• All switching and call processing are done over
  the data network, adding a myriad of unnecessary
  bandwidth issues.

11
IP Phone Licenses?

• Cisco YES
• Samsung NO
• Cisco requires a license at additional cost for
  the use of each of their IP phone.

12
No Digital Phones

• All Phones Are IP Phones.
• Using the recommended G.711 (64k) CODEC means 90k
  140k per phone call.
• 20 calls would use between 1.8megs and 2.8megs

13
Cisco IP phones do not keep a local database

• Database must be downloaded on every power cycle
• This strains your Data Network

14
Have you ever put Virus Protection Software on a
Phone System?

• Well if you are installing a Cisco PBX you had
  better start.
• Cisco runs on a collection of Microsoft Servers
  and Cisco switches.
• This makes them susceptible to viruses and hacker
  attempts.

15
Ciscos Call Manager, the core application, is
based on Windows 2000 and Windows Clustering.

• Not a very stable platform for a telephony
  application that needs 99.999 reliability.

16
CODEC of Voicemail

• IP Phones must be on the same CODEC as the
  Voicemail.

17
Multiple CODECs not supported.

• All the devices have to be on the same CODEC.
• Cisco recommends running their IP phones without
  compression (G.711) when on the LAN because the
  compressed calls are not high enough in quality.
• Ciscos Virtual Phone (IP softphone) only
  supports G.711 (64kb) and cannot talk to other
  phones programmed for other CODEC.

18
Centralized power is achieved with proprietary
Cisco LAN switches.

• So they can sell you more of their core products.

19
Power Strips

• Power strips - all of these devices require their
  own power.
• T1/PRI gateway
• Analog trunk gateway
• Analog station gateway
• Call Manager server

20
What Cisco wants you to believeOpen Standards
Based Solution

• Nice concept but there isnt always a single
  standard for every solution.
• Here are a few of the standards.
• H.323
• SIP
• iNow
• MGCP
• Which one will win out????

21
What Cisco wants you to believeOpen Standards
Based Solution

• Cisco supports Session Initiation Protocol (SIP)
  in a number of products, but it requires
  implementation of their proprietary skinny SIP
  protocol rather than industry standard SIP.

22
What Cisco wants you to believeOpen Standards
Based Solution

• Ciscos implementation of Survivable remote site
  telephony (SRST) is a redundancy protocol that
  only works with Cisco voice applications and not
  with others.

23
The system is based on H.323 and is not Internet
ready

• Cisco IP phones do not work with
  NAT/PAT/Firewalls.
• You cannot use your Cisco phone at home with a
  cable modem or DSL without a VPN or similar
  network setup.
• Cisco will be happy to sell you a VPN router.

24
What the Experts are saying!

• There is no one architecture (yet) that can be
  called the standard for a network phone system.
  The important thing is to follow a strategy that
  makes sense for your business. Trashing your PBX
  and going all IP immediately probably isnt it.
• Bill Michael - Computer Telephony

25
What the Experts are saying!

• The underlying assumption regarding ToIP is that
  the LAN/WAN is always available, with minimal
  downtime. This is a very risky assumption,
  because no LAN/WAN infrastructure is currently
  designed to meet the 99.999 reliability level of
  a PBX system.
• Alan Sulkin - Telecom Industry Consultant

26
Power

• The iDCS 500 system was designed to provide
  battery back-up at reasonable cost. The Cisco
  AVVID requires expensive UPS systems for Battery
  back up.
• Digital Key Telephones are powered by the KSU and
  do not require expensive external power supplies
  that are needed with IP telephones.
• Overall, the iDCS digital Keysets and IP Keysets
  are more functional than the Cisco IP telephones.
  The more extensive LCD features prompting with
  soft key operations on the iDCS Keysets makes the
  iDCS 500 easier to use.

27
Samsung Way

• The migratory approach is based upon customer
  investment protection. This protection also
  extends to the existing data network
  infrastructure the customer currently has. It
  also gives customers an opportunity to experiment
  with IP technology and learn the operational
  benefits as well as the cost savings.

28
Samsung Way

• Samsung is molding the system of today into the
  converged system that will be prevalent over the
  next six to eight years. These converged systems
  will offer customers the flexibility, cost
  savings, and most of all reliable performance
  they have come to expect out of a business
  telephone system.

29
Conclusion

• Samsung has emerged over the past five years as a
  predominate player in both consumer electronics
  and wireless handsets. Over the next five years
  look for Samsung to be a leader in the business
  telecommunications systems.

30
Conclusion

• We provide solutions today that meet the needs of
  customers with quality and at a reasonable cost,
  but with evolving product strategy you can count
  on Samsung to keep moving in the right direction
  for the future.