An Industry Outlook on Broadcasting

1
An Industry Outlook on Broadcasting

• Mr. Steven Stefano
• Forest Hill Community High School

2
Overview

• Broadcasting- defined as radio and television
  programs that reach a large audience.

3
Outlook

• Landing a job in Broadcasting has always been
  tough
• It is not going to get better any time soon
• Why
• Merging- Large media companies own a lot of
  stations
• Syndication- Reusing old programs
• Technology- Digital equipment replaces need for
  human labor

4
Industry Trends

• Telecommunications Act of 1996- allows media
  companies to own several competing stations
• Digital Technology- unpredictable shape of
  broadcastingalready changing the shape of movie
  and book industries
• Federal Communications Commission (FCC)-
  Government branch that keeps a close look on
  broadcast content

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Departments/Subdivisions

• Television
• Traditional Radio
• Satellite Radio

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Jobs

• Small Station Broadcasting- these professionals
  wear more than one hat
• Pull reports off the news wire
• Write scripts
• Develop advertisements
• Delivery off all elements on the air

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Jobs- continued

• On-Air Announcers- tell audience program agenda,
  read news reports, open/close program, commercial
  announcements, and guest interviews
• Types of on-air announcers
• Disc jockey (DJ)- music based radio stations
• Television announcers- hosts for variety and talk
  shows
• Broadcast announcers- research, coordinate, and
  read news

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Jobs- continued

• Program director- determines content for a
  specific audience. Works close with management,
  marketing, and sales departments.
• Producers- takes all the content ( ex news,
  commercials, interviews) and makes the program
  run smooth
• Writers- prepare content before program airs
• There are three (3) common types of writers
• News
• Copy
• Script

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Compensation ()

• Average salaries in broadcasting-
• Camera operator- 20,000 75,000
• TV reporter- 20,000 100,000
• Broadcast technician- 15,000 60,000
• Technical Director- 75,000 95,000
• Producer- 20,000 100,000

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Hiring Tips

• A background in business, journalism,
  communications, and/or production
• Participate in unpaid internships and irrelevant
  entry level positions
• Display a willingness to work long hours
• Display determination for continuous success
• Experience, experience, experience
• Have funemployers will take notice!!!

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National Companies

• Harpo Inc. (Oprah Winfreys company)
  www.oprah.com
• AOL Time www.aoltimewarner.com
• Infinity Radiowww.infinityradio.com
• American Broadcasting Company (ABC)www.abc.go.com
  

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Love/Hate Tips

• People are not in this profession for the money
• Keeping your customers (audience) happy is not
  easy
• Talent and skill can only take you so faruse
  your head
• Your imagination and creativity will be utilized
  to their fullest potential
• Be yourself!

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Relevant High School Courses

• Keyboarding and Business Communications
• Multimedia Presentation
• Journalism (sometimes offered as school
  newspaper)
• Public Speaking
• Advanced Placement English
• Introduction to Technology (video production)
• Introduction to Broadcasting

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Specific Employers That Hire While in High School

• Clear Channel
• Infinity
• Connecticut School of Broadcasting

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Two Year College

• Connecticut School of Broadcasting- see next
  slide
• Palm Beach Community College
• Acting
• Computer Programming and Technology
• Film, Television, and Video Production Technology
• Mass Communications
• Journalism
• Marketing
• Public Relations

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Four Year Colleges

• Connecticut School of Broadcasting- Studio
  Operations, Broadcast Journalism, Audio
  Production, Speech Radio, TV Acting, Video
  Production
• Palm Beach Atlantic University- TV Broadcasting
  Production, Script and Screen Writing, Screen
  Acting, Communication, Film Production,
  Instrument Performance

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Four Year Colleges- continued

• Northwood University
• Entertainment, Sport, and Promotion Management
• Nova Southeastern University
• Communications
• Computer Information Systems

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Four Year Colleges- continued

• Florida Atlantic University
• Communication
• Visual Arts

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After College These Companies Might Hire You