District 7010 PR Presentation

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District 7010 PR Presentation

• Public Relations

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Responsibilities of the Club PR Committee

• What are the responsibilities of the Club Public
  Relations committee, and what are YOUR
  responsibilities as chair of this committee?
• Inform the public about Rotary and promote the
  clubs service projects and activities.
• Develop committee goals to achieve the clubs PR
  goals for the upcoming year.
• Promote Rotary and your Rotary Club in your
  community.
• Work with Rotarians in your club to maximize PR
  efforts.
• Understand the components of public relations
  that will help you promote Rotary to your
  community.
• Know Rotarys key messages and be able to use
  them when speaking in public.

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Rotarys Key Messages

• Rotary is one of the largest and most influential
  international humanitarian service organizations
  in the world.
• Rotary is a global network of business,
  professional and community leaders.
• Rotary promotes peace and international
  understanding through its educations and
  humanitarian programs.
• Rotarys top philanthropic goal is to eradicate
  polio worldwide.
• Rotary and its partners have reduced polio cases
  by 99 percent worldwide.

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• Brainstorming ideas 1
• Describe ways that your club can Inform the
  public about Rotary and promote the clubs
  service projects and activities..

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• Brainstorming Ideas 2
• How might your club go about setting goals for
  your PR committee?

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SMART Goals

• SPECIFIC. Who, What, Where, When, Why.
• MEASURABLE. A goal should provide a tangible
  point to pursue.
• ACHIEVABLE. Rotarians should be able to
  accomplish the goal with the resources available.
• REALISTIC. A Goal should represent an objective
  toward which you are both willing and able to
  reach.
• TIMELY. A goal should have a deadline or timeline.

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Components of Public Relations

• Effective public relations requires time, effort,
  and planning. When your committee develops an
  action plan before the beginning of the Rotary
  year, it should address the audience, strategies
  and tools, and projects and activities that will
  be promoted.

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Audience

• Ensuring that Rotary has a positive image in the
  community requires public relations efforts
  directed at different audiences. These audiences
  may include..
• __________________________________________________
  ______________________________________________

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Media

• Information can be delivered through various
  tools, including..
• __________________________________________________
  __________________________________________________
  _____________

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• Brainstorming Ideas 4
• How can you work with Rotarians in your club to
  maximize PR efforts?

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How does your club plan to achieve its public
relations goals?

• Ensure the public relations committee is trained
  in conducting a multimedia campaign
• Plan public relations efforts around all service
  projects
• Conduct a public awareness program targeted at
  the business and professional community that
  explains what Rotary is and what Rotary does
• Arrange for a public service announcement to be
  broadcast on a local television channel, aired on
  a local radio station, or placed in a local
  newspaper or magazine.
• Brainstorm other ideas!!

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2011-2012 PR GRANT
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District PR Goal

• Our District goal is to increase membership and
  also to support Membership retention. Seeing
  Rotary in ads on television on billboards,
  etc... makes us all proud to BE a Rotarian!!

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Rotary International PR Grant

• District 7010 intends to apply for a PR Grant for
  2012.
• Clubs have until May 15, 2011 to get their
  proposals ready and submit to District
• Based on the proposals, the committee will
  determine whether one proposal or a combination
  of them will form the basis of the grant
  application

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Proposals Should Address

• What clubs are prepared to participate?
• What is the total cost of the proposed project?
• What amount of grant money is sought?
• What contribution will the proposing club(s)
  contribute?
• Are you anticipating any contributions in kind or
  otherwise from the supplier or other entities?
• What message will you be using (specific
  reference to Humanity in Motion materials
  preferred)
• What type of media do you propose to use? (eg
  TV, Radio, Billboards)
• Name the suppliers and advise whether
  contributions have been obtained.
• Provide contact information for a person prepared
  to be the primary contact for further
  information, preparation of the formal
  application and implementation.
• How does your proposal promote Rotary and
  Rotarys public image?

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2012 PR Grant district wide campaign

• RI have increased their grant for 2012 and our
  District intends to do our best to apply for this
  grant. The total RI grant is 15,000 and the
  District must contribute 5,000. We plan to use
  10,000 for club projects and 10,000 to purchase
  an advertising campaign on television stations
  that mirror our district.

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Examples of Successful PR Grant
Applications2010- 2011
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• Area 8 Clubs
• Trade Show Display
• 2,217 from RI
• 1,109 from District
• Total Grant 3,326 Cdn
• This is a copy of the proof for the Peterborough
  clubs display booth ......

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• Barrie Clubs Billboard campaign - 1,997 from
  RI and 998 from District 2,995 Cdn
• There are two billboards in this campaign
  pictured below

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Billboard on Bradford Street, downtown Barrie
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Hwy 27 North of Barrie
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• The billboards correspond to a website that links
  the three Rotary clubs. Each club has an
  information page with details about each club and
  a link to each clubs website. The clubs
  collectively are putting in additional money
  (Approx. 2000) to support this campaign

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• The final component of our PR grant is the
  Television campaign on /A\ Television which
  covers a large area covering the southwestern
  area of District 7010. Television campaign 2,654
  from RI and 1,327 from District 3,981 Cdn

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• The creative used was the same as for the
  billboard Campaigns you are the missing piece
  from RI. The end of the commercial includes the
  www.RotaryinBarrie.com website for follow-up
  action.

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• The campaign airs from Feb 21st to April 17th. A
  total of 33 paid ads. When a campaign is
  purchased generally advertisers are added to a
  bonus list which means that they may receive
  extra spots when time permits. We have received
  44 bonus ads to date with a total value of
  11,610.00 (including a spot in American Idol!!)

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Television Commercial
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2009-2010 PR ProjectsHUNTSVILLE Rotary Garden
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District 7010 Outstanding Website Award

• The criteria for the award are as follows
• Show when and where club meets (0-2 points)
• Listing of upcoming programs/speakers (0-5
  points)
• Provide information about or links to the Rotary
  International website. (0-3 points)
• Explain what the club does (0-10 points)
• Engage the public not appear as a members only
  site (0-5 points)
• Show the fun of fellowship (0-5 points)
• Invite the public to become involved either
  through membership or service projects. (0-5
  points)
• Contain recent information about what the club
  has accomplished (0-5 points)
• Provide links to relevant information such as
  directors (0-2 points)
• Provide links to club committees and what they do
  (0-10 points)
• Include new media such as video and/or news feeds
  (0-3 points)
• The site should be easy to navigate for visitors
  either Rotarians or potential Rotarians (0-5
  Points)
• Perfect Score is 80 points.
•  
• In effect, two clubs could meet all the above
  criteria, but one could score higher than another
  because they do a better job with the site.

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District Website

• www.rotary7010.org
• RI Website
• www.rotary.org

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This is Rotary

• http//www.rotary.org/EN/ABOUTUS/Pages/ridefault.a
  spx