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Muscat Press

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Changing Media Trends in Oman Today TV ... In depth coverage on politics, relationships, fashion, food and ... Widely read by expatriate and Omani ... – PowerPoint PPT presentation

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Title: Muscat Press


1
Muscat Press Publishing House (SAOC)
  • MPPH Presentation

2
Changing Media Trends in Oman
  • The Print medium is the most dominant in the
    country, with an
  • annual spend of RO. 31 million which constitutes
    over 60 of
  • the total spend.


3
Today
LAMPPOSTS
ELECTRONIC SIGNS
BILLBOARDS
MOBILEVANS
SIGNS
CINEMA HALL
WOMEN
UNIPOLE
Outdoor
MUPIS
MEN
Cinema
CINEPLEX
CONSUMER
BUSINESS
VIDEOS
SATELLITE
2009
MAGAZINES
PRINT
TV
CABLE
NEWSPAPERS
ENCRYPTED CHANNELS
LOCAL
LOCAL
Home Shopping
REGIONAL
NEW MEDIA
Radio
SUPPLEMENTS
MMS
COLOR PAGES
MOBILE
COLOR PAGES
Internet
WEB
GOVERNMENT
COMMERCIAL
REGIONAL
SMS
4
The dominant Media Player in the country
  • Started in 1974, Muscat Press Publishing House
    has grown to be the
  • single largest and only integrated Publishing
    Group in the country.



5
Muscat Press Publishing House (SAOC)
  • Has made a landmark achievement in the field of
    print journalism in the past three decades.
  • Has established itself as a trusted household
    name in the Sultanate.
  • MPPH has now diversified and gained impetus in
    more than one field like publishing, printing,
    distribution, events, advertising IT.

6
Muscat Press Publishing House
Independent Profit Centre
Printing solutions for most of the newspapers
Commercial Printing
Special publications for Ministries
Times of Oman Al Shabiba The Week Al
Esbouah AZZAMN Thursday, H! Al Youm AL Sabe FACES
7
BlueCode Technologies
Digital Media Company
News feeds at BankMuscat ATMs kiosks
Khabar Mobile Value Added Services
IT Publishing
8
Our Products
  • .

9
Daily Newspapers
10
  • Established in 1975, Times of Oman is a leading
    publication, which has pioneered its way to being
    a quality newspaper and an integral part of the
    Omani media.
  • Target - Widely read by all decision makers, and
    the target audience comprises of Expatriates,
    Omani Executives and the Business Community of
    Oman.
  • It comes out with regular supplements covering
    issues from various fields.
  • Times Business (Daily)
  • Times Sports (Daily)
  • Times Leisure (Daily)
  • Daily Guide - Tabloid Classified (Daily)
  • ICE Times - every Monday
  • ET - every Wednesday
  • Thursday Magazine - every Thursday

No. 1 English Daily in the Country
11
  • Established in 1993, Al Shabiba is the fastest
    growing Arabic Daily in the Sultanate, bringing
    to you the latest every morning, breaking news
    views in and around in the country as well as
    International stories making headlines.
  • Target - Positioned as a newspaper for Tomorrows
    Generation, thus focusing on the major population
    of the youth in Oman, in an age group of 15-39.
    It also focuses on the Arab expatriates staying
    in the Sultanate.
  • Special Supplements include the following topics
    which are covered extensively -
  • Education
  • IT Telecom
  • Art Poetry
  • Entertainment and Families.
  • Conducts and covers College Youth Based
    Development Programmes as well.

The Newspaper for tomorrows Leaders
12
Weekly Newspapers/Magazines
13
  • Freely circulated weekend newspaper in tabloid
    format.
  • Launched in March 2007, with the aim of
    redefining
  • reading habits, distributed every Friday.
  • Target - Expatriates Omani executives.
  • Its main focus is on Community based issues,
    latest
  • happenings and news in and around your
    neighborhood.
  • In-depth editorial coverage on local news,
    international
  • news, sports, interactive sessions, daily guide,
    leisure reading.
  • A combination of a Tabloid and Daily newspaper
    in one!

H! Redefining Reading Habits
14
  • Freely circulated Arabic weekly in tabloid
    format.
  • Target - its main focus is on the local Omanis
    Arab expats.
  • A good read for both Omani business executives
    as well as
  • for housewives.
  • Strong editorial contents on both local and
    regional issues.
  • In depth coverage on politics, relationships,
    fashion, food and
  • much morewith famous columnists from around the
    world.

Al Youm Al Sabe Weekend Reading at its Best
15
  • A weekend family magazine, which comes out with
    the main
  • edition of Times of Oman every Thursday.
  • Target - this magazine serves as a platform for
    expatriate adults as well as kids to express
    their thoughts, wishes and opinions.
  • Widely read by expatriate and Omani working
    females as well as housewives, as this magazine
    contains stories and issues about lifestyle and
    fashion.
  • The magazine is packed with all that you should
    know and do right about cooking, healthcare,
    beauty tips and much more.

16
  • Monthly magazine of Times of Oman.
  • Target - Business expatriates, working
    professionals and the local Omanis that fall in
    the age group between 20 - 35.
  • Packed with news and views. Features and stories
    on Local personalities.
  • Reviews on movies, books, restaurants. In depth
    editorial content on international news, health,
    fashion, relationship, food, travel gizmos and
    more.

FACES Perfect Family Magazine
17
We want to be your complete media solutions
partner.
18
Thank You
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