MBA ??????

1
MBA ??????

• ??? ??
• ??????????
• yljaw_at_mba.ntu.edu.tw

2
Agenda (2002-2003)
1 What is a master thesis? November 2002
2 How to conduct a good research? December 2002
3 How to bind a good thesis? February 2003
4 What is a good oral defense? April 2003
3
Meeting 1What is a master thesis?

• 1.      Thesis ???
• 2.      Thesis ?????
• 3.      Thesis ?????
• 4. ??????????
• 5. What is a good MBA thesis?
• 6. From MBA thesis to Doctoral dissertation

4
Thesis ???

• Websters New World Dictionary
• A. A formal and lengthy research paper, esp. one
  written in partial fulfillment of the requirement
  for a masters degree.
• B-1. An unproved statement assumed as a premise,
  postulate versus hypothesis
• B-2. A consequence of a hypothetical proposition

5
Thesis ?????

• Thesis (?)
• ????? gt ???? gt ???
• Anti-thesis (?)
• ? (gt ????) gt ??
• Synthesis (?)
• Hypothesis ( under- ,??)
• Null hypothesis ( ?????, ????)

6
Thesis ?????

• Research Questions
• ??,??, ??, ??
• Research Hypothesis
• ?????, ??, ??
• ????
• How to prove?
• ????
• Findings
• ????,??
• Interpretation
• ??, ??

7
Thesis ?????
??
????? (Market leader)

• Abstract
• level

????????
??, ??, ???
Empirical level
??, ??
??, ??, ??
8
Thesis ?????
Concept (??) Proposition (??) ?????????????????????
Variables (??) Construct (??) Hypothesis(??) ?????????????????????????
9
Thesis ?????

• Concept (??)
• A generalized idea about a class of objects an
  abstraction of reality that serves as the basic
  unit for theory development
• Variables (??, Construct ??)
• Anything that may assume different numerical
  values to represent the concept
• Proposition (??)
• A statement concerned with the relationships
  among concepts assertion of a universal
  connection between events that have some
  properties.
• Hypothesis (??)
• An unproven proposition or supposition that
  tentatively explains certain facts or phenomena
  a proposition that is empirically testable.

10
Thesis ?????
Proposition

• Abstract
• level

????? (Market leader)
??? (Internalization)
Hypothesis
???
??, ??
Empirical level
????
??
11
Thesis ?????
Abstract Theories, Models Framework
Propositions Hypothesis
Concepts Variables
Reality Obser- vations
12
??????????

• ??
• ????????, ??, ??
• ??, ??, ???, ??
• ????
• ????
• ?????
• ????
• ????, ????
• ??????
• ??

13
What is a good MBA thesis?

• ??????
• ??????
• ??????
• ??????
• ??????
• ??????
• ??????
• ??????

14
From MBA thesis to Doctoral dissertation

• ??????
• ??????
• ??????
• ??????
• ??????