CONVENING OF TEXAS WOMAN

1
CONVENING OF TEXAS WOMANS UNIVERSITYSTRATEGI
C PLANNINGTuesday, January 11, 2005Denton,
Texas
2
Strategic Planning at Texas TechThe Approach
Taken The Lessons Learned T. Gilmour Reeve,
PhDProfessor DirectorOffice of Strategic
Planning
3
Strategic Planning

• Conceptual definition
• A formalized process
• Built on opportunities
• (SWOT Analysis)
• Moving from Mission to Vision

4
Strategic Planning

• Basic ingredients
• Mission Statement
• Vision Statement
• Goals to achieve vision
• Benchmarks for each goal
• Objectives for benchmarks with strategies
  (tactics)
• Assessments

5
Strategic Planning

• Why do Strategic Planning?
• Planning occurs in all activities (intentionally
  or not)
• Accreditation agencies require planning
• Strategic Planning offers a workable model

6
Strategic Planning

• But Strategic Planning is a Business Model
• Is it suited for an Academic Environment?
• YES but we need to recognize and apply the
  differences to adjust the process accordingly
• Strategic Planning must WORK FOR the university

7
Strategic Planning

• Why plan when
• EXTERNAL, UNEXPECTED UNCONTROLLABLE
• factors impact what happens on campus?
• Planning based on a strategic vision with
  predetermined goals and benchmarks are MOST
  NEEDED
• in an uncertain environment!

8
Strategic Planning

• Dont strategic plans become SHELFWARE?
• For many, there are really two concerns
• We WONT use our strategic plans
• OR
• We WILL use our strategic plans!

9
Strategic Planning

• SHELFWARE OR NOT?
• Strategic plans
• Chart the course
• Maintain direction
• Are flexible and dynamic

10
Strategic Planning

• Dont strategic plans come and go as often as
  college presidents?
• The Plan du jour Phenomenon
• With university commitment, strategic plans will
• endure changes,
• and be used in defining future needs.

11
Strategic Planning

• How do we get commitment from the university
  community?
• Engagement
• All levels of the university
• Faculty, students, staff, administrators
• Use an Out and In approach
• Communication
• Develop sense of ownership

12
Strategic Planning

• How do we know when weve reached our goals?
• Assessment
• Systematically collect and analyze data as
  identified in benchmarks and interpret findings
  relative to goals.

13
Strategic Planning

• But we cant assess what we do?
• OH YEA!?
• Then how do you know what you
• have done?
• Or
• How do you know youve done anything?

14
Strategic Planning

• Assessment Examples
• Faculty manage to grade students in a variety of
  contexts (science, philosophy, social studies,
  art, dance, mathematics, etc)
• Academic programs and departments are assessed
  regularly in program and accreditation reviews
• Faculty and staff are evaluated for performance
  and merit annually

15
Strategic Planning

• But, what we do cant always be captured in
  numbers, test scores, or other quantitative data!
• THAT IS CORRECT!
• So, you can also use qualitative information of
  outcomes (student comments, awards received,
  program reviews, etc.).

16
Strategic Planning

• Levels of Assessment
• Individual assessment
• Students
• Faculty, Staff, Administrators
• Academic and Support Services
• Course, Program, Departments
• Institutional - University
• Institutional Effectiveness

17
Strategic Planning

• Strategic Planning Levels of Assessment
• Strategic Planning can and should
• operate at each level of assessment.
• That is, for students, faculty, courses,
  programs, services, and the institution there
  should be visions, goals, objectives, and
  strategies that can be assessed over time.

18
Strategic Planning

• Is strategic planning the final answer?
• NO!
• Strategic Planning is a process that must be
  integrated with other accountability and
  accreditation activities, and budgeting and
  decision making , and must be constantly
  evaluated to judge its usefulness to the
  university.

19
Strategic Planning

• The TTU Approach
• Steering Committee
• Task Forces for reviews
• Strategic Plans at all levels
• First set of plans completed
• December 2001
• Annual Assessment Reports
• Strategic Planning Web-page
• Publicly accessible plans and reports

20
Strategic Planning

• TTU Lessons Learned
• Progress occurs through planning
• Engage the university community
• Develop a sense of ownership for all
• Begin with the end in mind
• (planning assessment)
• Be flexible and allow for changes
• Be open and accessible to all
• Work through problems
• not around them

21
Strategic Planning

• Texas Womans University
• and
• Strategic Planning
• The process and the outcome will be UNIQUE to TWU
• Where will you be a year from now?

22
Thank you!