Sustainable Innovation

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Sustainable Innovation
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Overview of this lecture

• Introduction
• what is sustainable innovation?
• Practical information on the course
• Film The Story of Stuff
• Expectations, questions, discussion
• Information on the presentations (week 3 and 4),
  illustrated by means of an example meat

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Issues of sustainable innovation

• Sustainable
• taking care of
• environmental factors (e.g. climate, pollution,
  deforestation)
• social factors (e.g. poverty, welfare, local
  development)
• Innovation
• -new and creative ideas and solutions
• -new products, processes and markets

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Definition of sustainable development

• Sustainable development is development that meets
  the needs of the present without compromising the
  ability of future generations to meet their own
  needs.
• World Commission on Environment and Development
  (WCED) Our Common Future (1987) (also known as
  the Brundlandt report)

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Sometimes old ideas can inspire new ones
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Examples of sustainable Innovations

• Samsung Blue Earth phone
• void of harmful chemicals
• built from recycled water bottles
• works on a set of solar panels

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http//www.que.com

• super-thin e-book
• Release date still unknown

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The new IPAD of Apple, launched 27 jan 2010
Would you read a glossy magazine on this device?
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Watch this
Click here
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Saving electricity
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Re-use, repair, recycle
http//www.wecycle.nl/
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Take care of humans, animals, eco-systems
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Practical information

• Read the course manual on the internet
  http//sustainableinnovation.pbworks.com
• 13 x 2 hours of tuition
• Lectures combined with discussion and interaction
• Individual assignment (ecological footprint)
• 3 group presentations
• sustainable topic
• SI-model
• company strategy
• Written exam
• Attendance will be registered

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People involved

• Dr. Saskia van Stroe-Biezen
• Dr. Ulrich Scholz (contact for IM)
• Dr. Ortrud Kamps
• Drs. Bart Titulaer (coordinator contact IBE,
  FFM)
• .and you!

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Overview of the semester

• Introduction
• Film Age of Stupid
• Presentations
• Presentations
• C2C and POM
• The innovation process
• Customer insight and idea generation

• Corporate environmental management systems
• Green Marketing
• Guest lecture
• FIHE SI model
• SI strategy of a company
• SI strategy of a company

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The urgency of sustainability

• On this site you also can find
• A fact sheet
• A glossary
• Links to NGOs
• http//www.storyofstuff.com
• Scripts
• http//www.storyofstuff.com/international/pdfs/scr
  ipt_german.pdf
• http//www.storyofstuff.com/international/pdfs/scr
  ipt_dutch.pdf  

With subtitles DE or NL
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Discussion and questions

1. In how far are the problems as urgent as The
   Story of Stuff suggests?
2. What is your opinion on The golden arrow of
   consumption. Do you think it influences your own
   behavior?
3. Do you know examples of the externalization of
   costs?
4. What do you expect of this course? What do you
   hope to learn or to discuss?

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The presentation in week 3 and 4

1. Search for reliable sources
2. Search for telling photographs, statistics,
   cartoons, news items and video fragments
3. Take care of a transparent, attractive and logic
   structure
4. Do not try to do everything take two or three
   telling examples.

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Example meat and sustainability

• What themes pop up unto your mind?

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Statistics can tell a lot!
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Pictures can tell a lot!
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Comparisons can tell a lot!

• If everyone in the UK abstained from eating meat
  five days a week
• this would save more than the emission
  reductions, which would be achieved if the total
  electricity use of all households in the UK was
  eliminated
• Source meatthetruth.nl

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Video fragments can tell a lot!

• Meat the truth
• Trailer of the documentary made by the Dutch
  Partij voor de dieren
• (party for the animals)

http//www.youtube.com/watch?v6Z-upjfFCA4hlnl
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Or take this one of Barack Obama

• Barack Obama answers the question of a student
  who pleas for a vegan diet, and appears to be
  quite knowledgeable of the relation to world
  hunger, climate change, obesitas
• http//www.youtube.com/watch?vRt56ER4TSqcNR1