Company and Services Overview

1
Company and Services Overview
2
Overview

• About Versatility Software, Inc.
• Credentials and Expertise
• Needs, Challenges and Issues
• Overview of Versatility Services
• FullSpectrum Select and FullSpectrum Rollout
• Sample Client Profiles and Sample Projects
• Benefits for Clients
• Next Steps

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About Versatility

• Solution provider for marketing, advertising and
  media
• Software design, development and technology
  consulting services
• Team background- unique domain expertise, strong
  track records
• Focused on collaborative content and digital
  media applications
• Powerful mixture of consulting, design and
  development
• Consulting services for architecture design,
  strategy and planning
• Development services for prototypes, designs, and
  full solutions
• Innovative service offerings for consulting
  practices and software
• Benefits to clients
• Strong understanding of user, domain and business
  needs
• Developing insights, innovations, breakthrough
  technologies
• Reduced costs, speed time to market, cut cycle
  times

4
Our Credentials

• The Team
• The core- Eric Hoffert, Alex Apollonsky, Paul
  Soukup
• An extended and strong network of developers and
  partners
• Track record and unique domain expertise
• Key staff and consulting positions at ATT, Bell
  Laboratories, Apple Computer, SONY, Magnifi,
  Rockwell, NASA, etc.
• The team has delivered award-winning brand asset,
  project / knowledge management solutions for
  enterprise users in Fortune 500 accounts, 24 x 7,
  worldwide and for millions of consumers playing a
  key role in Apple QuickTime patents / technology
• The group holds more than eleven patents, has
  published widely
• Previous clients serviced include Coca-Cola,
  Disney, Procter and Gamble, Boeing, Citibank,
  Warner Bros., CNN

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Technical Expertise of Principals

• Collaborative Enterprise solutions
• Enterprise document, brand asset, project and
  knowledge management, Enterprise marketing
  management, Enterprise artwork and packaging
  management, Enterprise / ASP deployment,
  application integration, workflow, security,
  multi-tier architecture, web services, grid
  computing
• Digital Media
• Digital media management, content distribution,
  media search, image / video processing,
  encryption, multicasting, video on-demand,
  digital rights management, broadcast quality
  digital video, video collaboration, wireless
  multimedia
• Enterprise Application Networking and
  Communications
• Hosting infrastructure, global application
  delivery, 99.99 uptime and service level
  agreements for ASP, disaster recovery, network
  security, managed application services

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Client Needs, Issues, Challenges

• Specialized expertise is needed to design /
  deliver solution
• Enterprise marketing, artwork, packaging
  management applications
• Outside perspective to map critical new products
  / solutions
• Fresh, third-party perspective / strategy for key
  issues as a priority
• Focused and rapid solution design or development
  required to meet critical business application
  needs
• Internal resources are over burdened or expertise
  not available
• Corporate mandates to reduce costs by outsourcing
• Reduce costs via outsource, improve time to
  solution availability
• Need to jumpstart internal initiatives
• Technology, patent, interface development or
  technology
• Due diligence and/or IP development work required

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Client Solution Needs
Solution Planning, Architecture and Design
Solution Strategy Definition
Solution Delivery and Integration
Intellectual Property Development
Solution Delivery Management
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Versatility FullSpectrum Services

• FullSpectrum Solution Rollout (End-to-End)
• Architecture, software development and design
  services to fully implement, test and deploy a
  solution
• FullSpectrum Select Services
• A set of a-la-carte consulting, design and
  development services designed to meet client
  particular needs
• Business Process Review and Design
• Optionally FullSpectrum can include a business
  process review with design of an optimised
  process that will be supported by a new software
  solution

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FullSpectrum Select Services
DecisionMaster Decision Support Service
ArchitectCentral Design And Architecture Service
TechReview Technical Due Diligence Service
FullSpectrum Select Services
VendorManager Technical Relationship Management Se
rvices
PatentMaker Intellectual Property Service
DeepDive Solution Brainstorming Service
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FullSpectrum Select Services

• ArchitectCentral Design and Architecture Service
• Solution architecture design and system
  integration
• DeepDive Solution Brainstorming Service
• Intense and rapid design sessions to develop
  innovative solutions
• DecisionMaster Decision Support Service
• Solution strategy / direction require more data
  to make decisions
• TechReview Technical Due Diligence Service
• Technology requires in-depth review, selection
  and design
• VendorManager Technical Relationship Management
• RFP / RFQ development, vendor selection and
  project management
• PatentMaker IP Development Service
• Patent concepts, development, filing, licensing
  work

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ArchitectCentral Design and Architecture Service

• Business, IT and Technology Requirements
  Assessment
• Develop cross-functional solution requirements
  in-depth
• Author system and functional requirements
  document
• System Design, Architecture and IT Integration
• Develop system design and architecture to meet
  the requirements
• Incorporate an application integration model into
  the solution
• Map the overall technology strategy and
  foundation into the design
• Technologies and Process Mapping
• Core technologies will be integrated into the
  system architecture
• Workflow / business processes will be
  incorporated into the design

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DeepDive Solution Brainstorming Service

• Rapid Dive in Critical Areas to Create Solution
  Concept
• DeepDive into Concepts, Features, Design,
  Architecture, Interfaces
• Phase 1 Build a Rich User Model
• Build an accurate model of the user goals,
  needs and tasks
• The Deep Dive, Connect with user perspective,
• User Scenarios - develop detailed user scenarios
• Phase 2 Rapid Prototyping / Develop Solution
  Framework
• Iterate on design - multiple simulations, design
  concepts
• Optionally include business models, high-level
  system concepts
• Phase 3 Design Requirements Document
• Converge on optimal design for solution framework

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DecisionMaster Decision Support Service

• Solution Outline for Targeted Feature Area
• Gather relevant Users, IT, Functional, budget and
  timing input
• Solution brainstorming
• Preliminary Vendors and Products Evaluation
• Integration Architecture Outline
• Approach Definition
• Buy vs. Build, ASP vs. In-House deployment
• ROI Analysis and TCO (Cost of Ownership) Estimate
• UI Simulations and Prototypes
• Drive Decisions for Technologies and Products
• Goal is to quickly get to a product, feature or
  solution decision

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TechReview Technical Due Diligence Service

• Requirements Assessment to Evaluate Technology
• Due Diligence Technical Scorecard and Benchmark
• Measurable Go/No-Go decision support
• Quantitative view of risks
• Executive Summary Technical Report
• High-level interpretation of Technical Scorecard
  outcomes
• Evaluated technology and vendors comparison /
  recommendations
• Buy vs. Build analysis summary
• Risk management summary
• Detailed Technical Report
• Technical details behind Executive Summary
  Technical Report

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VendorManager Technical Relationship
Management

• Requirements Assessment
• RFP/RFQ Development and Vendor Selection
  Management
• Project Management
• Technical project management
• Risk management
• Intermediate acceptance
• Architecture Enforcement
• Code reviews
• Design reviews
• Integration and Deployment Management
• Project Assessment and Final Acceptance

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PatentMaker IP Development Service

• Requirements Assessment
• Prior Art Review and Competitive Analysis
• Review of prior art and competitive environment
  for patent area
• Patent Strategy Development
• Offensive, defensive, or mixture of both
  licensing models
• Intellectual Property Development
• Proprietary technology and processes
  identification for existing products or services,
  strategy and design of patent body / claims
• Provisional and/or full utility patent filing
  plans
• Patent Filings
• Interaction, coordination and collaboration with
  Patent Lawyers

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FullSpectrum Rollout Solution
Phase 1 Infrastructure Assessment and
Requirements Definition
Phase 2 Solution Design and Planning
Phase 3 Solution Implementation/Delivery
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Solution Rollout Phase 1 Assessment and
Requirements

• Functional Requirements Gathering
• Business Champion team input - capture desired
  functionality, business drivers and user
  experience
• User Group input - current user needs, user
  interface focus and user preferences
• IT Infrastructure and Requirements Assessment
• IT infrastructure assessment and IR Requirements
  definition
• Platform Vendor Evaluation and Benchmarking
• Third party technologies and products due
  diligence
• ROI and TCO Solution Analysis
• Analyse Return on Investment (ROI) and Total Cost
  of Ownership (TCO) of proposed solution(s)

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Solution Rollout Phase 2 Solution Design and
Planning

• User Interface Strategy and Navigation Model
  definition
• Validation - user experience, business value,
  company culture
• System and IT Integration Architecture and Design
• Design the overall integration model and
  architecture for the solution
• User Interface Sketching and Prototyping
• UI design and prototyping
• Solution Implementation Project Plan
• Detailed scheduling, milestones, resource
  allocation, risk management, success criteria etc.

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Solution Rollout Phase 3 Solution
Implementation / Delivery

• Solution Implementation and Testing
• Combined offshore/onsite development
• Minimize risk of integration
• Minimize implementation cost
• Solution deployment and IT integration
• Work collaboratively on the solution deployment
  and integration testing
• Documentation development
• Use open implementation approach
• Open APIs
• Leverage functionality already existed in the
  company
• Enable repurposing of the solution components

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Solution Rollout Project Timeframes

• Phase One Solution Assessment
• 3-8 weeks
• Phase Two Solution Design and Planning
• 3-6 weeks
• Phase Three Solution Delivery
• 6-20 weeks

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FullSpectrum Rollout Deliverables

• Business, Technical and User Requirements
• Benchmarking, Scorecards and Evaluation Reports
• ROI and TCO Analyses
• Technology Architecture, Strategy and Plan
• User Interface Prototypes, Plan, Navigation Model
• System / IT Integration Architecture Document
• Project Plan, Scheduling and Resource Allocations
• Fully Operational and Deployed Solution

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Sample Client / Consulting Profiles

• Global 100 Consumer Products Company
• More than 250,000 employees, Thousands of SKUs
• One of the Nations Premier Universities
• Leading edge Digital Video Research Center,
  NSF-funded
• Profitable Early-Stage Digital Media Company
• Connecting Global 500 Video PR with the News Media

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Sample Client / Consulting Profiles

• Digital Media Service Provider for the Global 500
• Connecting Global 500 Video News Releases to the
  News Media
• Global 100 Consumer Products Company
• More than 250,000 employees, Thousands of SKUs
• One of the Nations Premier Universities
• Leading edge Digital Video Research Center,
  NSF-funded
• Video On-Demand Provider
• Digital rights management initiative for
  encrypted pay per view

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Case Study Stanford University

• Project Overview Versatility Software, Inc.
  provided Stanford University's Center for
  Innovation in Learning with technology consulting
  services for software and digital video research,
  architecture, design, roadmaps,and tools for the
  DIVER Project. The DIVER project is focused on
  video capture/analysis, sharing, and collaboration

• Business Benefits Research and development
  innovation, enhanced system concepts for a major
  new area of digital video and collaboration
  research, key insights to enable new development
  approaches, streamlined and faster approaches for
  digital media playback

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Case Study The NewsMarket

• Project Overview Versatility Software, Inc.
  provided The NewsMarket with technology
  consulting services for new product and process
  design. The project included software and
  networked multimedia system architecture and
  design, as well as workflow analysis,
  optimization, and process automation. The
  NewsMarkets clients include General Motors,
  Intel and Palm.

• Business Benefits New product innovation,
  reduced production cycle times, cost reductions,
  increased throughput, streamlined workflow, and
  process automation.

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Reasons to Select Versatility

• Unique Domain Expertise and Powerful Track
  Records
• Specialized Domain expertise in media, marketing,
  advertising
• Decades of delivery experience high-quality
  enterprise solutions
• Economical Approach at a time when Cost is
  Critical
• Cost-effective use of virtual team / outsourcing
  model
• Leverage existing investments to reduce overall
  solution costs
• Unique Service Offerings vs. Competition
• Clients can select a variety of unique and
  value-added services
• Pragmatic and Rigorous Project Methodology
• Requirements analysis, gathering, prototyping,
  design, roll-out
• Powerful Mix of Consulting and Development
• Clients can select consulting only, or consulting
  and development

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Next Steps

• Q A
• Review of Client Requirements
• Generation of Proposal Upon Request
• Development of Statement of Work
• Upon Further Expression of Interest
• Detailed Proposal- Pricing, Timing Deliverables
  are provided
• References available upon request
• Contract documents reviewed
• In Person Team Presentation, if requested
• Upon Decision
• Kick Off planning and strategy commences

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• Versatility    (vûr s -t l -t ) noun.
• Capable of doing many things competently
• Having varied uses or serving many functions
• Variable or inconstant changeable
• Capable of moving freely in all directions