By Cassie Stiftl

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Lifestyle Drugs, Budget Cuts, and Neoliberalism
Reshaping Womens Relationships to Oral
Contraceptives

• By Cassie Stiftl

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Shifting Relationships to birth control

• New oral contraceptives are being sold as
  lifestyle drugs
• Yaz Advertisements
• Seasonal Advertisements
• Cuts to public health care resources
• Planned Parenthood
• Medicare/Medicaid
• Debates over insurance coverage

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How to Account for these shifts

• I argue these shifts can be explained by the ever
  increasing dominance of neoliberal ideology and
  values in economic policy and political debates.
• Creating new products and markets
• Austerity politics and privatization
• However, these trends do not right the wrongs of
  stratified reproduction
• Classed and race notions of womanhood
• Unequal access to reproductive technologies