HEADLINES

1
HEADLINES

• OBJECTIVE
• We will learn how writers use different language
  effects to create interesting headlines.
• Why are headlines important? Discuss.

2
Language effects.

• You may have already noticed that the style of
  headlines in broadsheet newspapers is different
  to that of tabloids.
• Guess which of the following headlines came from
  a broadsheet, or tabloid.

Hot pop-erty
SFO called in to EU scandal
Discuss the reasons for your opinion with a
partner.
3
Playing with words

• Writers can have lots of fun with words. Look
  again at
• Can you explain what the writer has done with the
  words?

Hot pop-erty
4
Letter play

• Sometimes writer will change a letter in a word
  to give a double meaning.
• Example
• Truck by lightning

5
Alliteration

• Often using the same letter sound at the start of
  your words can create an interesting effect.
• Example
• Sending up the Stars and Stripes.

6
Rhyme

• Examples
• Green queen
• Glass with class

7
Puns

• A pun a word in a sentence that can have two
  meanings.
• Example
• Christmas shoppers stocking up.
• Witch Halloween costume is for you?

8

• Look at the following news clips and headlines.
• Can you match them up?
• (There may be more than one headline example for
  each clip)
• See if you can spot any language effects!

9
Dog survives
An aristocrat has left his 30 million fortune to
his only fiends - his dogs.
What the blazes?
Peas are to stay on a restaurant chains menu by
popular demand.
Peas are back
Flying dog
A fireman who has never tackled a blaze in 29
years missed out when flames finally flared on
his day off.
Peas-ful menu
Barking Mad
Henry the retriever escaped with just an injured
paw after plunging 140ft from a cliff top.
Rich dogs
Fire! Fire!
10
Now your turn
CHALLENGE!

• With a partner read through the following opening
  news sentences.
• Choose one to write a headline for.
• Try to use one of the language effects
• Puns
• Letter Play
• Alliteration
• Rhyme
• Write your headline on a post-it note

11
Write a headline for ONE of these opening
sentences
1) Giant waves have been crashing along the south
coast. Freak waves, some topping a massive 10
meters, have caused havoc in a seaside resort.
2) Toodles, the most frightened dog in Britain,
is scared of his own tail. The poodle runs
yelping if he catches sight of it.
3) A baby rhino, Bubbles, has been born at
Chesterfield Zoo. This is the first rhino born at
the zoo.
4) A new Christmas card has been invented with a
built in camera that records the words and faces
of anyone opening it.
5) Children at a London school yesterday arrived
to find their teachers were not there. A mix-up
had occurred and the teachers were away on a
training event. Mum Maureen Fowl commented it
all seemed so quiet we all went home.