Vodafone: Tutti 250 250

1
Vodafone Tutti 250250

• Analysis ad

Elisa De Piante, class IV A
2
Its objective

• Convince people to activate the promotion called
  Tutti 250250.

3
Its thesis

• Why switch to vodafone?

4
The argumentations

• Vodafone is advantageous and it helps its
  customers.
• It offers a maximum availability and a complete
  power in the hands of its customers.
• It is available and helpful to its customers.

5
What about language?

• The language is very simple.
• There are not long sentences and moreover, most
  of the times, there are only two, three words
  altogether.
• The emphasis recalls the one of the northern
  people.
• Also the jokes, the puns are typically Nordic.
• The words trottolino peloso recalls to a famous
  song where you can hear trottolino amoroso it
  may be funny but it especially remains stick on
  listeners mind.

6
What about music?

• The song of the spot is called Little talks of
  Monsters and Men.
• It is a very famous song, the new hit of that
  time.
• It is catchy, it makes you sing and it remains
  stick on listeners mind.
• The song, apart having these characteristics, has
  its significant role in the spot also for the
  meaning of its title (poche chiacchiere).
• It is also important the bears voice he is
  voiced by Diego Abatantuono (a celebrity who may
  have influence over people).

7
What about images?

• The predominant color is red it is the color of
  the company. Why? Because it is a warm and
  intense color, it indicates the passion of
  Vodafone, the one for people.
• Moreover, the red color draws the listeners
  attention and it remains stick on their mind.
• The spot is set in piazza del Popolo in Ascoli
  Piceno, a famous place.
• There are some winter elements the skating rink,
  the Christmas atmosphere and decorations, the red
  color.

8

• The protagonist is a funny and sociable bear (in
  contrast with the previous ones, where the
  protagonists were very famous people).
• His acrobatics on ice draw the attention to him
  and divert the listeners attention from the
  words he says.

9
Conclusion

• The bear, thanks to his attitudes, easily
  convinces you that the promotion is advantageous.
• Indeed, the option in misleading because it does
  not say all the truth (in fact the minutes are
  not 250 real minutes, the promotion is valid only
  if you switch to Vodafone and after two years the
  costs increases).