Personal brand statement - PowerPoint PPT Presentation

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Personal brand statement

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PERSONAL BRAND STATEMENT It is not . Job Title Mission Statement Career Objectives Life Purpose Guidelines Short Unique Easy to understand Fluid 3 questions What ... – PowerPoint PPT presentation

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Title: Personal brand statement


1
Personal brand statement
2
It is not.
  • Job Title
  • Mission Statement
  • Career Objectives
  • Life Purpose

3
Guidelines
  • Short
  • Unique
  • Easy to understand
  • Fluid

4
3 questions
  • What value do you provide (what problem do you
    solve)?
  • How do you do it uniquely?
  • Whom do you do it for (your target audience)?

5
Examples
  • William keeps families in Michigan (target
    audience) warm (value) through custom-built
    heating installations using only the most
    advanced German boilers (unique).
  • Disney is fun family entertainment.

6
Why do you need one?
  • Have people understand you
  • Leave an impression
  • Manage rep

7
Mr. George
  • I teach, guide and inspire students (target
    audience) through experiential learning (value)
    that allows students to connect the curriculum to
    their individual lives (unique).

8
Write your personal brand statement
  • Employer
  • College Admissions Application
  • 3rd party of your choice
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