Franklin Pierce College Barbershop

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Franklin Pierce College Barbershop

• Brandon Mayville
• Michael Kiviat
• Doug Quaranta
• Michael MacSwain
• Ragu Nagarajan

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Introduction

• Franklin Pierce College is a small but diverse
  community within its main campus located in
  Rindge NH. The campus currently consists of over
  1,500 undergraduate students. Also included are
  the six satellite campuses, which focus on
  graduate and professional studies and are located
  throughout the state of New Hampshire. The
  enrollment of these campuses is approximately
  2,000 students

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Introduction Cont.

• Franklin Pierce College is becoming widely known
  for its outstanding scholastic achievements and
  the community is continuing to grow. Services
  should be provided in order to satisfy the campus
  community. Having various types of services will
  attract more students to the campus and will also
  allow it to economically advance into the future.
  A service that could help advance the college is
  an on campus barbershop.

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Introduction Cont.

• It is unknown if a service of this type would be
  patronized by the students on the Franklin Pierce
  College campus. With that in mind, the male
  population at the Franklin Pierce College in
  Rindge, NH, needs to be researched in order to
  determine whether there is a demand for a campus
  Barber Shop. Additional research is necessary to
  find if other related services are in demand.

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PROBLEM STATEMENT

• The male population at the Franklin Pierce
  College in Rindge, NH, needs to be researched in
  order to determine whether there is a demand for
  a campus Barber Shop. Additional research is
  necessary to find if other related services are
  in demand.

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Sample Size

• Stratified our sample population
• We used weighted averages on all four classes
• Freshman 40
• Sophomores 30
• Juniors 20
• Seniors 10
• Total 100 surveys

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Research Objectives

• Determine if the male population at the Rindge
  campus would attend the Barber Shop.
• Determine how much the males on campus would pay
  for this service.
• Determine the best location on campus for the
  Barber Shop.

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Research Objectives (Cont.)

• Determine if the Barber Shop Could support other
  related services.
• Determine how often males would attend the Barber
  Shop.

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Methodology

• We only interviewed the male population
• We collected surveys from Granite, Edgewood,
  Lakeview, Condos, and campus center
• We gathered the information and entered the data
  using the SPSS software

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Results

• 84 of males we surveyed said that the barbershop
  would be beneficial to the FPC Community.
• 32 of students would be willing to pay 10.00
  for a haircut
• 39 Students would like to see this service
  located in the Campus Center

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Survey Questions

• 1. Would you find an on campus barbershop
  beneficial to the FPC community?
• 2. How often do you get your haircut?
• 3. How much would you pay for a haircut from the
  on campus barbershop?
• 4. Where do you currently get your haircut
• 5. How loyal are you to your current barber?

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Survey Questions (cont.)

• 6. Where would you locate this barber shop on
  campus?
• 7. Which method of payment are you likely to use?
• 8. Which of the following services would you be
  most likely to use in addition to the barber
  shop?
• 9. What is your current class standing at
  Franklin Pierce College.

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Survey Question 1Would you find an on-campus
barbershop beneficial to the FPC community?
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Survey Question 2How often do you get your
haircut?
Every Week
Every 2 Weeks
Every 3 Weeks
More than 5 Weeks
Every 4 Weeks
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Survey Question 3How much would you pay for an
on-campus haircut?
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Survey Question 4Where do you get your haircut?
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Survey Question 5How loyal are you to your
barber?
Average Response is between Neutral and Somewhat
Loyal
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Survey Question 6Where would you locate this
barbershop on-campus?
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Survey Question 7Which method of payment would
you most likely use?
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Survey Question 8Which of the following
services would you most likely use in addition to
the barbershop?
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Survey Question 9What is your class standing at
FPC?
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Survey Question 10 Where do you currently
reside?
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Cross-Tabulations
Would you find an on-campus barbershop beneficial
to the
FPC community?
compared
to What is your class standing at FPC?
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Cross-Tabulations
How loyal are you to your barber?
compared to

Where do you get your haircut?
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Cross-Tabulations
How often do you get your haircut?

compared to

What is your class standing at FPC?
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Limitations

• Time factor
• Lack of monetary resources
• Lack of motivation that students had to complete
  our surveys
• Where we all live on or off campus

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Recommendations

• To make the Barbershop appeal to males in order
  to gain there business
• Locate this service at the Campus Center
• Charge 10 dollars for a haircut
• Hire a professional Barber
• Consider incentives, because people are loyal to
  their current barbers such as for every ten hair
  cuts the customer gets one free

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Conclusion

• On campus barbershop would be attended by males
• There is a market in this area for a on campus
  barbershop
• This is the first business of its kind to be in
  a 6 mile radius of this area

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Thank You!

• Any
  Questions??