Customer-oriented networked car :

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• Customer-oriented networked car
• Results from the observatories of
• cluster  Pôle Véhicule du Futur 

Bruno Grandjean Programs Manager Pôle Véhicule
du Futur
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Pôle Véhicule du Futur

• French cluster created in 2005
• Main activity collaborative RD projects for
  urban and periurban mobility solutions, ITS,
  vehicles
• To date 60 active projects for 132 M

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Customer studies

• 2 observatories to study market trends and
  expectations of the end-users
• DEC'AUTEX (vehicle interior and its interactions
  with the humans on board)
• Les Mobilistes (mobility issues seen through the
  end-user's eyes)

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Spontaneous statements

• Based on qualitative studies  normal  people
  do not spontaneously state networking among the
  improvements they are waiting for in their cars
• As usual, there are exceptions
• a direct link between home and car to download
  data
• Free parking lots

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Spontaneous statements (2)

• No (few) spontaneously-stated requirements do not
  mean that there are no latent needs or
  unconscious wishes
• The iPod did not correspond to a stated need, but
  it has a tremendous impact because
• It addresses a way of life (mobility)
• It fits into daily activities (weight, size,
  capacity, ease of use, look, trend) in various
  (all ?) situations.

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Directed statements

• People are generally not able to understand the
  differences between applications that require
  networking and those using  simple  on-board
  telematics
• The most cited applications are
• Anti-collision systems
• Traffic jams info
• Radar warning (police) a growing flow of
  ever-cheaper applications

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Emerging needs

• On board
• communication with the driver in front or behind
  in a line (Facebook of the road !)
• web 2.0 (I like it, tips sharing...)
• Intermodality
• Intermodal spots in the area
• Real-time information (train late, parking lots
  full)

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Emerging needs (2)

• Around me
• Things to do in the area
• Previsualization of an unknown location
• Informations about different possibilities and
  their impact on me
• time,
• cost,
• CO2,
• consumption,
• comfort

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Emerging needs (3)

• many more currently being invented thanks to
  the smartphone revolution
• The border between real life and games is
  becoming increasingly thin.
• Two key points are
• the ability of the new products to be as
   transparent  as possible, without any
  additional annoyance for the driver / the user,
• and the pre-existence of a real latent need (not
  as simple to detect as it sounds).

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Public authorities vs individuals

• Moreover, expectations of public autorities and
  these of the public are not always in line the
  example of traffic information highlights the
  subtle balance that sometimes has to be achieved.
• Drivers find alternative routes to avoid
  traffic jams
• Authorities keep the vehicles on the highway to
  avoid breakdown of the system

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• Thank you for your attention
• bg_at_vehiculedufutur.com