Brazil - Tourism

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Brazil - Tourism

• Development Strategy

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A good strategy for Brazil?

• Relatively undeveloped scope for expansion.
• Foreign visitors account for ¼ holiday makers.
• Rising prosperity will allow Brazilians to take
  holidays.
• Strategy
• Improve infrastructure for tourists.
• Improve the quality of services.
• Invest in marketing to promote the country.
• Government has produced national policy
  recognises the potential problems of opening up
  ecological areas.

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Rio de Janeiro

• River of January commemorates 1st Jan 1502
  when Portuguese captain sailed into the harbour.
• Attractions
• Warm climate
• Numerous beaches Ipanema, Copacabana.
• World famous monuments Sugar loaf mountain,
  Corcovado mountain Christ the Redeemer.
• Carnival
• Tijuca National Park
• Theatres, nightclubs, museums, cinemas, art
  galleries.
• Extensive highway, good international airport.

Problems in the city? Is it sustainable? Solutions
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Ipanema
Christ the Redeemer
Sugar Loaf Mt
Copacabana
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Tijuca National Park
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Sustainable?

• Sprawling city.
• Traffic problems pollution.
• Shanty towns.
• Safety -Rio gun crime petty theft.

How could tourists help the poor?
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Favela Hotels serve up a different view of Rio

• Favela tourism is nothing new in Rio. Since the
  1980s guidebooks have suggested that tourists
  take fleeting trips past the 800 or so
  shantytowns now scattered across the citys
  undulating landscape. Dozens of tourist
  companies offer Jeep excursions into such areas,
  which are notorious for their cocaine fuelled
  conflicts. Unfortunately, the poor did not
  receive any money.
• Today however, half a dozen favela hotels have
  opened their doors for tourists keen to get a
  taste of the citys impoverished underbelly or
  economise as they make their way around South
  America.
• Rio Culture has no pretension to being seen as a
  conventional hotel. With stunning views over
  Copacabana beach and home cooking, it still
  charges 24 a night. Its upstairs windows offer
  a 360 view of favela life, from marijuana deals
  on the street below to the elderly women hanging
  out the washing, to the trail of litter cascading
  down the hill.
• It is difficult to imagine why foreigners may
  want to come to a so called risk area but at
  least my kids may not live her forever, said a
  favela dweller.

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Expanding tourism in the NE

• Attractions
• 2000km of unbroken tropical beaches.
• Colonial heritage Baroque charches cobbled
  streets (365 Churches in Salvador)
• Receife Brazilaian Venice.
• Sunshine virtually guaranteed.
• Marketing Strategies
• Sun Policy extra day for each day it rains.
• TV soap opera being filed on NE beaches.
• Rio Carnival singers released a song about the
  NE.

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Changes

• International Hotel groups have moved in
  Sheraton, Best Western, Club Med to test the
  water.
• Plan to build 5 water parks in the NE (joint
  venture with Canadian company).
• Golden Coast Project
• Located 65km South of Recife's international
  airport.
• Average temp 28C
• Sheltered reefs, coconut groves, mangroves and
  forests.
• Project has strict development rules

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Strict Development rules

• Only 2 of 10,000 ha to be built on.
• 2 storey max building height.
• Environmental considerations taken- Mangrove
  Research centre.

Design sustainable project in the rainforest.
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• Aldeia dos Lagos
• 200km from Manaus
• Only 12 apartments (small scale)
• Visit Preserved lakes learn about their
  ecosystem.
• Handicraft store on site.
• Overnight picnic with Santa Luiz community
  practise primitive fishing
• -local people tell folk lore stories
• -learn about their way of life
• Set with help from the WWF Brazilian NGO ASPAC.

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• Ariau Jungle Lodge
• 35miles up Negro River from Manaus
• Most guides come from surrounding villages.
• Not a single tree has been knocked down.
• The Cabins have been built up between the trees
  interconnected by walkways.
• 6-7 people (small scale)
• Jungle walks
• Visit indigenous villages music/stories
• Piranha fishing
• Jungle hikes.
• Learn how to use a bow arrow, learn how to
  rubber tap