Say What You Mean, Mean What You Say

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Say What You Mean, Mean What You Say

Marc Morgan, Household Hazardous Waste
Coordinator NH Department of Environmental
Services
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(No Transcript)
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Be Clear

• Define the Goal
• What are you trying to accomplish?
• Refine your message
• Use understandable language
• Be specific

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Think Globally, Act Locally
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Recycle!

• What message is being sent?
• What is the Goal?

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Know Your Audience

Who are they? What is there background? Gender? Ag
e? Sector of your community? Cultural
Differences Language
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3303

• 3 Second People
• 30 Second People
• 3 Minute People
• How will you address these people?

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3 Second Person

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30 Second Person

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3 Minute Person

• This person will stop and read your message
• These folks read your brochure

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Focus Groups

• Random individuals or inline with target audience
• Talk with neighbors
• No previous knowledge of goal
• Can help to clarify message
• Get out of the fish bowl

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Using Feedback

• Use feedback to modify message
• Update as needed
• Dont assume